Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing needs supply chain intelligence for manufacturers to win with customers
Manufacturers are losing deals to faster competitors, and AI is the only way to close the gap between marketing promises and operational delivery.
The martech refresh cycle is a myth
Vendors push unneeded upgrades, forcing marketing leaders into cycles of constant, costly replacements that solve nothing.
Marketing artificial intelligence (AI)
Marketers turn to AI for speed, while consumers turn away in distrust
Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk.
5 ways MOps can stop order-taking and start driving strategy
Stuck in execution mode? Marketing ops can be more than firefighting. Here’s how to reclaim time and drive strategy.
Marketing artificial intelligence (AI)
Top ways to use Zapier MCP server and LLMs to boost marketing performance
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient.
GTM misreporting is a risk your company can’t afford to take
GTM spend isn’t harmless OpEx. Every dollar of CAC is debt, and misreporting it puts boards and executives at risk.
Marketing artificial intelligence (AI)
Operationalizing generative AI for marketing impact
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.
Strong MOps is how marketing runs on time and at scale
Turn marketing chaos into consistent results with systems for execution, alignment and growth — from campaign planning to clean data to automation.
Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’
Clari and Salesloft are promising a new era, where AI meets action to boost alignment and growth. What does that mean for marketers and MOps pros?
CreativeOps can’t scale alone — fusion teams make it happen
Here’s a structural fix for what siloed martech and outdated org models fail to deliver: alignment, agility and scalable creative execution.
The hidden power of persona-driven UAT in martech success
Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences.
Marketing artificial intelligence (AI)
The secret to getting your marketing team to use AI
AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner.
Marketing artificial intelligence (AI)
AI’s big bang effect means marketing must evolve or die
AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast.
Marketing artificial intelligence (AI)
3 ways to turn missed calls into conversions with AI Voice Assist
Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction.
Why AI spending isn’t boosting marketing
A disconnect between leadership and marketing teams means AI investments aren't going to solve critical operational bottlenecks.
3 MOps bottlenecks killing your campaign velocity
Stakeholders, tech and process friction can silently kill campaign speed. Here’s how to spot and solve the top MOps bottlenecks.
Martech maestros focus on internal processes — and drive external success
Stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation.
Data clean rooms: What you need to know
Data clean rooms are a great solution to privacy and data sharing issues -- if you find the right one.
An honest guide to smart martech modernization
Stop apologizing for your "outdated" stack. While competitors chase shiny new tools, you can build something lean, effective and profitable.
6 marketing team silos you need to break down, and how to do it
Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step.
5 ways AI can save MOps hours every week
Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork.
IAB releases draft digital advertising invoice API specifications
The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11.
Why SaaS vendors must shift from transactions to embedded partnerships
Quick onboarding isn’t enough. SaaS platforms must embed into workflows and invest in professional services to win in creative operations.
HubSpot’s ChatGPT connector generates excitement and some concerns
The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data.
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
Optimization and personalization
How to stop wasting money on personalization
A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs.
Drive smarter marketing—with data that leads
See how data standards are helping top brands drive agility, efficiency, and measurable ROI in today’s volatile marketing landscape.
Marketing artificial intelligence (AI)
Marketers have lots of AI, but not enough direction
Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively.
Why the future of marketing depends on a smarter MOps function
Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization.
Marketing artificial intelligence (AI)
Figma’s new tools create a design-to-deployment ecosystem
Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.
Marketing artificial intelligence (AI)
Martech Landscape 2025: Growing, shrinking and reshaping all at once
The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time.
10 insights for marketing and MOps leaders from the State of Martech 2025 report
There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.
5 tips for marketers planning to evaluate B2B data vendors
Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first.
Should creative operations report to creative or MOps?
Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams.
AI is moving fast. Can your marketing ops keep up?
See how forward-thinking marketing operations leaders can create resilient organizations ready to capitalize on emerging AI opportunities.
Half of ecommerce brands lack the support to scale personalization effectively
A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics.
Marketing artificial intelligence (AI)
Are marketers really replacing martech tools with low-cost, AI-generated apps?
What does it mean for SaaS martech vendors when the users have so much control?
Canva’s Visual Suite upgrade unifies campaign planning and creation
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.
8 challenges for marketing teams navigating the MAP market
If your team is in the market for a marketing automation platform, here are eight things to keep in mind.
Marketing artificial intelligence (AI)
State of the Stack 2025: Homegrown martech surges as AI accelerates development
Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.