Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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8 challenges for marketing teams navigating the MAP market
If your team is in the market for a marketing automation platform, here are eight things to keep in mind.
Marketing artificial intelligence (AI)
State of the Stack 2025: Homegrown martech surges as AI accelerates development
Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.
AI agents will infiltrate your martech stack
Will AI agents usher in a golden age of marketing ops? Scott Brinker says it could be the case.
Marketing artificial intelligence (AI)
How to get the AI training you need to succeed
Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!
Data-driven decisions start with effective intake forms
Insights for designing an effective intake process that supports strategic decision-making and operational success.
CMOs say lack of resources is hurting growth opportunities
Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report.
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
Want to really understand marketing ops? Talk to this guy
Spend a few minutes with Mike Rizzo, the leader of the marketing operations band, to better understand the world of MOps.
What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
Where did these roles come from? What do they do? How do they do it?
Marketing artificial intelligence (AI)
4 marketing ‘jobs to be done’ being transformed by genAI
GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution.
AI adoption in CX is rising, but implementation challenges remain
The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going.
Marketing artificial intelligence (AI)
What is DeepSeek? A boon for marketers and a threat to Big Tech
The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Customer relationship management (CRM)
How to apply your lead scoring strategy in HubSpot and Monday.com
Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs.
4 key features in Salesforce’s Agentforce 2.0
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.
How to build a skill development culture for MOps success
Overcome talent shortages and inefficiencies with actionable steps to develop and retain top marketing talent.
Where do martech practitioners sit in organizations?
Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams.
Marketing artificial intelligence (AI)
AI is poised to disrupt the world of martech vendors and users
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
How to use AI and automation to organize your content marketing
Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.
Marketing artificial intelligence (AI)
How autonomous AI pipelines will transform marketing campaigns
AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future?
What did marketers and marketing ops professionals learn in 2024?
From new uses of AI to a closer eye on email deliverability, 2024 brought opportunities for marketers to expand their knowledge and grow.
How to achieve operational maturity in marketing with a multishoring talent approach
Balancing onshore, nearshore and offshore solutions allows marketing teams to drive efficiency and brand consistency across global markets.
How to choose a data enrichment solution
Do you have all the data you need? If you don't, here are the issues to look at when picking a data enrichment provider.
The marketer’s guide to conquering data quality issues
Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact.
Measuring marketing’s impact: From metrics to growth
How to translate marketing into hard numbers and proving its worth beyond providing a sales spike.
7 strategies for getting the most from your martech stack
20% of your tools drive 80% of your results, but how do you determine which tools they are?
What is marketing operations and what do MOps professionals do?
Learn what marketing operations is and why it's important.
Marketing Ops is Marketing. Or is it?
Marketing Ops isn't marketing? It depends on what you mean by "isn't."
What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Digital asset management (DAM)
20 questions to ask DAM software vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Marketing artificial intelligence (AI)
How brands like Klarna and Mars are using AI in marketing operations
Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.
Marketing artificial intelligence (AI)
Ethical considerations for AI adoption in MOps
Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations.
Implementing AI into MOps, from campaign launch to refinement and optimization
AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences.
What does ‘better data quality’ mean for marketers? And how do we get there?
A step-by-step guide to improving the quality of your marketing data and keeping it there.
What is B2B marketing and why marketers should care
Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of.
MOps alignment and core responsibilities: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How MOps aligns with the marketing function.
10 things to do if your martech solution vendor gets bought
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here's what you need to know to handle it.
Marketing artificial intelligence (AI)
Integrating AI into MOps: Aligning your platforms, data and processes
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes.