Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide to generative AI for content creation, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.
Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Dig deeper into marketing AI:
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
'The digital afterlife industry' wants to monetize the dead by having your late Aunt Irma ask you for consumer data.
Winter 2026 Salesforce release will be heavy on Agentforce for marketers
Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help.
The next era of ABM is strategy-led and AI-enabled
Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine.
Adapting email for AI-powered inboxes and zero-click journeys
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup.
Marketing artificial intelligence (AI)
How generative AI is quietly distorting your brand message
Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media post, news mention, and errant leaked internal document can feed AI models that generate responses about your company. When these AI-generated narratives drift from your intended brand […]
Marketing artificial intelligence (AI)
Top ways to use Zapier MCP server and LLMs to boost marketing performance
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient.
Marketing artificial intelligence (AI)
ChatGPT traffic to websites is down 52% in a month
Reddit and Wikipedia dominate responses in OpenAI's experiment with answer-first sources using new citation weighting.
What to expect from social commerce during the upcoming holiday shopping season
TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale?
Marketing artificial intelligence (AI)
AI’s personalization magic starts with the data you can’t see
AI offers endless personalization opportunities — but success depends on accurate, well-structured data. Here’s how to get it right.
Salesforce Agentforce: What you need to know
We've updated our page on Agentforce with details on Agentforce for Manufacturing.
How to optimize your website for AI-powered search
Learn how AI search is reducing organic traffic and the steps you can take to ensure your website still attracts and converts.
Why a healthy site is central to AI search performance
AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems.
Marketing artificial intelligence (AI)
AI helps marketing and sales pros work smarter, but does it drive revenue?
A new report finds mixed opinions on whether AI drives revenue or improves customer experience.
5 essential applications ecommerce marketers need to succeed for the holiday season
The holiday rush is coming. The right martech tools will help you turn chaos into conversions.
Marketing artificial intelligence (AI)
Operationalizing generative AI for marketing impact
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.
Marketing artificial intelligence (AI)
Why active sponsorship is the only way to make AI work
When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.
Marketing artificial intelligence (AI)
Scaling AI starts with people, not technology
AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology.
Marketing artificial intelligence (AI)
How to Protect and Control Your Brand Reputation in AI Search
AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you.
Marketing artificial intelligence (AI)
Reclaiming relevance in an AI-overloaded, buyer-led market
AI saturation is crowding the market. Learn how to cut through the noise, earn trust and connect with today’s buyers.
Marketing artificial intelligence (AI)
Agentic AI is about to transform the martech stack — and the way marketers work
AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively.
Why the AI era could be the revenge of the English major
As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.
Why AI-powered relevance is replacing personalization in B2B marketing
Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster.
Marketing artificial intelligence (AI)
Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree.
Who are you going to believe, Google or six LLMs trained on every piece of data on the planet?
Winning genAI search requires structured, persona-driven content strategies
With Perplexity and OpenAI’s emerging AI browsers promising deeper personalization, brands must rethink visibility to stay ahead.
5 practical strategies for better collaboration between marketing and IT
Marketing and IT don’t always speak the same language. That disconnect delays projects and kills innovation. These five tactics change the game.
Marketing artificial intelligence (AI)
AI convenience is replacing durable marketing strategy with disposable thinking
AI's convenient answers come at a cost: Damage to our critical thinking. AI can't provide the depth, context and insight needed to make a marketing strategy.
Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’
Clari and Salesloft are promising a new era, where AI meets action to boost alignment and growth. What does that mean for marketers and MOps pros?
Marketing artificial intelligence (AI)
Implementing AI without a problem is a fast road to failure
High-priced pilots. Tools no one uses. Here's how teams go wrong with AI — and how to start with strategy, not just shiny tech.
Marketing artificial intelligence (AI)
The secret to getting your marketing team to use AI
AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner.
How to turn SEO wins into GEO dominance
If you’ve already invested in SEO, you’re on track for GEO. See how to surface your content in AI search results.
Why it’s time to treat AI referrals as their own channel in GA4
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.
Marketing artificial intelligence (AI)
Prompt engineering is dead. Long live context engineering!
Prompt engineering isn't a strategy. To unlock real impact from AI, go-to-market teams must stop scaling improvisation and start engineering context.
Closing the gap between creative and marketing performance
Creative and performance teams have long operated in silos. Now, AI is bridging the gap — turning emotional storytelling into data-driven, real-time results.
Marketing artificial intelligence (AI)
Unlocking efficiency: Standalone task automation with AI marketing tools
Explore how marketing teams can use AI to automate repetitive tasks for faster, more consistent execution. Learn best practices, real-world use cases, and what to look for in standalone task automation tools.
Marketing artificial intelligence (AI)
Integrated task automation: How to build smarter, connected workflows across the enterprise with AI
Discover how integrated task automation connects tools, eliminates manual work, and improves efficiency across departments.
Ad fraud is hitting B2B where it hurts: Lead gen
Ad fraud is undermining B2B lead gen through bots, fake data and shady list practices. Here’s how to spot the red flags and protect your funnel.
Salesforce Agentforce pricing models continue to evolve
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value.
Marketing artificial intelligence (AI)
AI’s big bang effect means marketing must evolve or die
AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast.
Adapting your GTM to win the AI-driven buyer
Buyers don’t browse anymore. They consult AI. Discover how your GTM playbook must evolve to stay visible, relevant and ahead.
Marketing artificial intelligence (AI)
How to vet AI tools for marketing: Key questions to ask
Before buying any AI tool, ask the right questions. Learn how to vet AI solutions for fit, ROI, data privacy, and integration across your marketing stack.