Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide to generative AI for content creation, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.
Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Marketing artificial intelligence (AI)
What companies keep getting wrong about AI implementation
AI’s power depends on execution. Lessons from IBM, Zillow and QuickBooks show how poor rollouts can do lasting damage.
Digital asset management (DAM)
DAM is the missing link in AI-powered marketing success
AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance.
Marketing artificial intelligence (AI)
How digital visibility drives — or destroys — brand trust
Your visibility in AI search now drives brand trust more than your own website. Here’s how to monitor, optimize and protect your narrative.
Marketing artificial intelligence (AI)
AI productivity gains, like vendors’ AI surcharges, are hard to find
AI is driving up software costs, but without clear returns, enterprise buyers are right to question whether the premium is worth paying.
Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep.
What are the skills marketers should develop as we enter 2026?
Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond.
Marketing artificial intelligence (AI)
Zeta Global unveils ‘superintelligent,’ natural language AI agent
Athena from Zeta brings voice-powered intelligence straight into marketing workflows.
Martech stacks evolve through capabilities, not tools
Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation.
Adobe introduces AI agents to help B2B marketers navigate long buying cycles
The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow.
Customer journey orchestration
Your website isn’t ready for AI agents — here’s what needs to change
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect.
Marketing artificial intelligence (AI)
AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.
Marketers are learning that without strategy, generative AI can make them less creative — not more productive.
Marketing artificial intelligence (AI)
The hidden AI risk that could break your brand
When AI systems operate without oversight, they quietly accumulate risks—until a public failure exposes the cost.
Marketing artificial intelligence (AI)
OpenAI expands ChatGPT into an app platform — and a new channel for marketers
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation.
Marketing artificial intelligence (AI)
AI’s value is measured in outcomes, not adoption
AI powers every marketing workflow — but impact matters more than adoption. Prove performance by measuring lift and validating causality.
Salesforce Agentforce: What you need to know
We've updated our page on Agentforce with details on Agentforce for IT Service and more.
Marketing artificial intelligence (AI)
Oracle debuts AI agents for CX and revenue teams
Oracle’s new AI agents connect marketing, sales, service, finance and more, giving them a view across the enterprise.
What Is Open Semantic Interchange (OSI), and why should marketers care?
Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control.
Brand consistency beats AI hype for revenue in 2026
AI amplifies everything — but only a consistent GTM system turns speed into durable growth with proof buyers and CFOs can trust.
3 ways AI will elevate marketing in 2026
Most teams now consider AI critical. In 2026, expect its biggest impact in personalization, orchestration and creative work.
Salesforce announces new initiatives to build trust in AI agents
AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps.
Marketers say AI aspirations get stuck in ‘pilot purgatory’
Marketers say AI helps with content and campaigns, but too many can’t move beyond experimentation and individual use cases.
Marketing artificial intelligence (AI)
AI trust is the new growth engine
Unchecked AI puts brands at risk. Accountability frameworks translate ethics and governance into customer trust, loyalty and growth.
AI search is shifting traffic from volume to value
AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume.
Marketing artificial intelligence (AI)
Bandits have taken over marketing decisioning, and that’s a good thing
Marketing decisioning has shifted from rules to AI — fueled by data warehouses and advanced models like reinforcement learning.
Your content strategy just died. Here’s what comes next.
If you don't have a parallel, machine-readable version of your content, AI will misrepresent your brand, and competitors will write your story.
How to get your organization aligned for the AI age
At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success.
Why genAI search is as bad for shoppers as it is for marketers
GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers.
Marketing artificial intelligence (AI)
How can workflow integration unlock the full value of AI for marketers?
Still using AI to write blog posts? You're missing out. Without deep integration, you lose the real value — speed, scale and smarter decisions.
Marketing artificial intelligence (AI)
OpenAI is staffing up to turn ChatGPT into an ad platform
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.
Optimization and personalization
When customers move like starlings — and what it means for segmentation
Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock.
Klaviyo introduces marketing agent to automate campaigns
The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM.
Marketing artificial intelligence (AI)
My AI marketing team has a professor, a writer and a slick salesperson. Yours can, too.
Use the strengths of ChatGPT, Claude and Gemini to create personas that can enhance strategy, unlock creativity and streamline execution.
Marketing artificial intelligence (AI)
A practical framework to turn fragmented data into a foundation for AI success
Marketing AI is only as strong as the data it runs on. Move from chaos to optimized data maturity and deliver personalization at scale.
How small pilots and sprint roadmaps turn AI decisioning into ROI
Four expert marketers discuss why the next jump in performance depends on data discipline, human guardrails and small, fast wins.
How AI decisioning will change your marketing
AI decisioning enables real-time, hyper-personalized marketing. With clean data and smart pilots, marketers can lead the next shift.
How AI reads your brand and why meaning matters most
AI systems don’t rank logos — they surface meaning. Clear, consistent signals of trust determine whether your brand appears in AI-driven recommendations.
Marketing artificial intelligence (AI)
The must-have social media tool for multi-location brands in 2026
Learn about Rallio, the latest in AI-powered social media tools, igniting online visibility.
How AI and data activation deliver unforgettable customer experiences
Great CX is what happens when strategy, data and culture move in lockstep. We talked about it at the September MarTech Conference.
10 of the best insights from the September MarTech Conference
The September edition of the MarTech Conference took place last week. Here's what we learned.
Agent Payments Protocol (AP2): What does it mean for ecommerce and marketers?
When AI agents start buying for humans, everything we think we know about ecommerce changes.