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Email Marketing

Email Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful email strategies, campaigns and platforms.

Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!

Performance Marketing

MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

This new resource gives marketers insights into the building blocks for good campaigns.

Henry Powderly | Feb 4, 2022 at 11:26 am ET

Performance Marketing

Does your organization need a marketing automation platform?

Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through.

Pamela Parker | Feb 3, 2022 at 10:15 am ET

Marketing Management

5 tips for successfully switching email service providers

Moving to a new vendor can be complex. But with some help, you can make a smoother migration.

Ryan Phelan | Feb 1, 2022 at 9:36 am ET

Performance Marketing

How email marketers everywhere can learn from privacy success in the UK and EU

US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson.

Chris Wood | Jan 25, 2022 at 2:32 pm ET

Marketing Operations

What are marketing automation platforms, what do they do, and how is the vendor landscape changing?

The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return.

Pamela Parker | Jan 23, 2022 at 7:58 pm ET

Customer & Digital Experience

Movable Ink and Stensul announce email partnership, integrations

Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code.

Kim Davis | Jan 19, 2022 at 9:49 am ET

Marketing Management

Marketers: What should you focus on in 2022?

Opportunities and lessons from the last two years can create an effective marketing plan for 2022.

Ryan Phelan | Jan 18, 2022 at 10:42 am ET

Digital Transformation

Constant Contact acquires Australia-based Vision6

Constant Contact will grow its presence among small businesses and nonprofits in Australia.

Chris Wood | Jan 11, 2022 at 4:28 pm ET

Performance Marketing

Email marketing will be a success story in 2022

As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe.

Kim Davis | Dec 22, 2021 at 1:21 pm ET

Marketing Management

Marketers: Where will you be a year from now?

Three aspects of your career in marketing to think about and maybe change in the New Year.

Ryan Phelan | Dec 22, 2021 at 9:00 am ET

Customer & Digital Experience

3 ways marketers can increase email engagement

Marketers can improve email engagement by implementing live, interactive elements.

Corey Patterson | Dec 16, 2021 at 5:02 pm ET

Customer & Digital Experience

Design emails for 4 personality types to win back customers

Try these steps before giving up on disengaged and inactive email recipients.

Kath Pay | Dec 9, 2021 at 9:44 am ET

Performance Marketing

How email marketing is changing and what marketers should do about it

Find out what's been added to the Email Marketing Periodic Table.

Corey Patterson | Dec 8, 2021 at 10:38 am ET

Customer & Digital Experience

10 reasons why email is more important than ever

Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.

Letsignit | Nov 22, 2021 at 7:00 am ET

Performance Marketing

Good morning: It’s all about email

The channel may be well-established but it's not static.

Kim Davis | Nov 18, 2021 at 9:39 am ET

Performance Marketing

Email deserves your respect

Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.

Ryan Phelan | Nov 17, 2021 at 10:50 am ET

Data

How to get the most out of first-party data with email marketing campaigns

Email marketing can help brands move away from third-party data.

Corey Patterson | Nov 16, 2021 at 7:00 am ET

Customer & Digital Experience

Email platform Litmus acquires content automation

Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations.

Kim Davis | Nov 11, 2021 at 4:11 pm ET

Customer & Digital Experience

Improve email performance with these AMP strategies

Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes.

Chris Wood | Nov 8, 2021 at 3:08 pm ET

Digital Transformation

Email M&A is seeing a surge

Is it 2013 all over again? And what are the implications for email marketers?

Ryan Phelan | Oct 28, 2021 at 10:48 am ET
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