Performance Marketing
MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
This new resource gives marketers insights into the building blocks for good campaigns.
Email Marketing
Email Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful email strategies, campaigns and platforms.
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Performance Marketing
Does your organization need a marketing automation platform?
Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through.
Marketing Management
5 tips for successfully switching email service providers
Moving to a new vendor can be complex. But with some help, you can make a smoother migration.
Performance Marketing
How email marketers everywhere can learn from privacy success in the UK and EU
US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson.
Marketing Operations
What are marketing automation platforms, what do they do, and how is the vendor landscape changing?
The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return.
Customer & Digital Experience
Movable Ink and Stensul announce email partnership, integrations
Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code.
Marketing Management
Marketers: What should you focus on in 2022?
Opportunities and lessons from the last two years can create an effective marketing plan for 2022.
Digital Transformation
Constant Contact acquires Australia-based Vision6
Constant Contact will grow its presence among small businesses and nonprofits in Australia.
Performance Marketing
Email marketing will be a success story in 2022
As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe.
Marketing Management
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year.
Customer & Digital Experience
3 ways marketers can increase email engagement
Marketers can improve email engagement by implementing live, interactive elements.
Customer & Digital Experience
Design emails for 4 personality types to win back customers
Try these steps before giving up on disengaged and inactive email recipients.
Performance Marketing
How email marketing is changing and what marketers should do about it
Find out what's been added to the Email Marketing Periodic Table.
Customer & Digital Experience
10 reasons why email is more important than ever
Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.
Performance Marketing
Good morning: It’s all about email
The channel may be well-established but it's not static.
Performance Marketing
Email deserves your respect
Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.
Data
How to get the most out of first-party data with email marketing campaigns
Email marketing can help brands move away from third-party data.
Customer & Digital Experience
Email platform Litmus acquires content automation
Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations.
Customer & Digital Experience
Improve email performance with these AMP strategies
Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes.
Digital Transformation
Email M&A is seeing a surge
Is it 2013 all over again? And what are the implications for email marketers?