Email marketing
MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our email marketing buyer’s guide. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
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Email personalization has an overuse problem
Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value.
7 ways to revive dormant email lists without wrecking deliverability
Reviving dormant email lists can drive pipeline, but doing it wrong can damage deliverability. Here’s how to bring old subscribers back safely.
6 post-purchase moments that shape customer lifetime value
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value.
How Gemini in Gmail changes inbox visibility for marketers
From authentication standards to sustained engagement, foundational email disciplines are becoming decisive in an AI-curated inbox.
We need more humanity in email, especially at unsubscribe
Clearing out two inboxes after a family loss exposed broken unsubscribe flows and a missed opportunity for empathy.
Email retention after Gmail’s ‘Manage Subscriptions’ rollout
Six months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies.
Fresh off the holiday season, Mailchimp debuts new ecommerce features
Fragmented data shouldn't stall progress. Mailchimp aims to integrate insights across tools to turn holiday learnings into a profitable path for 2026.
What TikTok gets right about attention and what email overlooks
TikTok forces creators to earn attention in seconds. Email marketing needs to do the same.
B2B marketers should stop punting on Super Bowl week
HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year.
How to make retargeting emails drive more sales during promotions
With the right timing, personalization, and urgency, retargeting emails can turn browsers into buyers during high-stakes events like Black Friday and Cyber Monday.
What Apple and Google’s 2025 updates mean for email and SMS in 2026
Inbox visibility, AI previews and SMS filtering are altering engagement. Here’s how to realign your email and SMS strategy.
How to write promotional emails that actually convert
Most webinar emails fail because they’re vague, overloaded or forgettable. The right copy frameworks and clear CTAs can turn invites into registrations.
AI is rebuilding the inbox, and email marketers can’t control it
Email inboxes are becoming AI-driven assistants that prioritize, summarize and filter messages. Here’s what this shift means for your email strategy.
More AI for the Gmail inbox isn’t the end of email marketing
Google’s AI is changing Gmail. What does it means for your campaigns? Time to adapt and stay relevant — again.
3 strategies for killing AI slop in your email copy
Speed isn’t the problem. Missing structure is. Better briefs, QA and human review help teams protect inbox performance.
Email marketing is becoming an agent-to-agent system
Email is an AI-mediated channel where agents decide what gets seen or acted on, forcing marketers to rethink how they design and measure campaigns.
What privacy and email laws reveal about today’s compliance risk
From CAN-SPAM to state privacy statutes, federal preemption has been inconsistent. Playing it safe in a patchwork system matters now.
Cold email works if you stop trying to sell
The goal of a cold email isn’t a sale — it’s a conversation. Here’s how restraint, relevance and respect turn outreach into real opportunities.
4 takeaways for email marketers from Google’s 2025 holiday report
Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season.
How to write great copy for every channel
Compelling copy makes a world of difference in driving results from your marketing campaigns. Here’s how to craft copy for emails, social posts, web pages and more.
Stop blasting and start connecting with better email strategy
Too many marketers treat email like a free megaphone—but when it’s done right, it’s the most powerful relationship builder in you have.
The three forces that shaped martech in 2025
Hesitant buyers, maturing AI and market swings pushed marketers to adapt. Here’s what those shifts mean for 2026.
6 steps to writing emails that get opened and acted on
Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert.
4 essential tips to maximize holiday inbox placement
Learn how to strengthen your sender reputation and boost engagement when it matters most.
Do you know who’s on your email list?
Low opens and rising unsubscribes aren’t always execution issues. They often point to strategy problems that start with leadership.
Your nurture strategy is lazy marketing
Most B2B nurture programs fail because they automate instead of connect. Here are four steps to build a nurture system that drives engagement and conversion.
Salesforce Marketing Cloud enters the agentic era
Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched.
StackAdapt unveils a martech suite combining programmatic, data and email marketing
StackAdapt sees an opportunity to activate data and drive cross-channel impact.
Your apps and social channels depend on email more than you think
Apps churn and social trends fade — but email endures. Learn why scaling customer trust and loyalty still starts in the inbox.
Mailchimp delivers new toys for retailers ahead of the holidays
Fragmented tools and data gaps make holiday campaigns harder to connect across channels. Mailchimp wants to help.
Acquisition gets the attention, but loyalty drives the results
Marketers chase new leads, but real ROI comes from retention. See how automation, onboarding and rewards can turn loyal customers into lasting growth.
5 email lifecycle programs you need — and one to drop
Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut.
ActiveCampaign declares ‘the days of classic marketing automation are over’
ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan.
Who’s advocating for your email subscribers?
Subscriber trust fuels email performance. Without an advocate, it’s only a matter of time before engagement slips.
Your holiday marketing playbook must put sincerity before sales
Not every holiday is a sales opportunity—knowing when to celebrate and when to stay silent can make or break customer connections.
Time for a ‘Welcome Back’ program for returning customers?
A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off.
The real reason so many teams are struggling with email marketing
Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here’s what successful B2B teams are doing differently with email this year.
HubSpot debuts a new AI playbook at Inbound as content marketing falters
Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions.
What is email marketing? A beginner’s guide to ROI
Discover how email marketing works, why it’s so effective, and how to build campaigns that grow your audience, nurture leads, and drive conversions.
Adapting email for AI-powered inboxes and zero-click journeys
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup.