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MarTech » Email Marketing » Page 5

Email Marketing

MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Why we care:

Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.

Dig deeper:

  • Why we care about email marketing: A marketer’s guide
  • Free download: Email marketing buyers guide
  • 8 major email marketing mistakes and how to avoid them
  • Email: An early check-in before the holiday madness begins
  • Email marketing benchmark report shows personalized subject lines under-perform
  • Free download: Email Marketing Periodic Table

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Digital Transformation

5 email marketing lessons learned in the pandemic

And how to apply them to your email marketing program.

Kath Pay | Aug 17, 2021 at 9:23 am ET

Customer & Digital Experience

Good riddance, open rate: How Apple’s change will make you a better email marketer

Kath Pay explains the four steps you should take to update your email strategy.

Kath Pay | Jun 29, 2021 at 10:29 am ET

Customer & Digital Experience

Apple’s email privacy crackdowns will not destroy email marketing

But new modes of measurement, first-party data and, of course, a doubling-down on customer experience could make the channel even stronger.

Chris Wood | Jun 24, 2021 at 2:40 pm ET

Performance Marketing

Nurturing leads or unsubscribes: Marketoon of the Week

Email can get a customer so close, yet so far.

Chris Wood | Jun 14, 2021 at 3:28 pm ET

Performance Marketing

A roadblock for FLoC: Monday’s daily brief

Plus Apple's latest privacy move and its threat to email marketing.

Kim Davis | Jun 14, 2021 at 10:33 am ET

Performance Marketing

Breaking down MarTech’s Email Marketing Periodic Table: Friday’s daily brief

Plus, learn how to conduct systematic audits of your email marketing data.

Chris Wood | Jun 11, 2021 at 10:43 am ET

Performance Marketing

Losing open tracking will not kill email

Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,

Ryan Phelan | Jun 11, 2021 at 10:37 am ET

Data

Let’s go shopping — for more and better data

Work through these steps to ensure you have the data volume you need without sacrificing accuracy.

Ryan Phelan | Jun 10, 2021 at 10:30 am ET

Marketing Operations

Ops, chemistry and creative: Friday’s daily brief

Creative automation vendor Celtra partners with Pinterest.

Kim Davis | May 28, 2021 at 10:08 am ET

Marketing Operations

Customize your email marketing with the power of personalization

Real-world examples of how you can make personalized recommendations when your email is opened - not when it’s sent.

Cynthia Ramsaran | Apr 19, 2021 at 8:06 am ET

Performance Marketing

How you handle email replies matters for great customer experiences

If your "reply-to" handling is automated, you might be missing an opportunity

Ryan Phelan | Apr 16, 2021 at 11:11 am ET

Performance Marketing

State of Email Marketing 2021 Benchmark Report

Learn what separates high-performing email marketers from the rest of the pack.

Digital Marketing Depot | Mar 24, 2021 at 2:01 pm ET

Performance Marketing

What to know about email marketing in a pandemic world

Data hygiene and personalization required for successful campaigns.

Rodric Bradford | Nov 16, 2020 at 12:01 pm ET

Performance Marketing

Tips for optimizing holiday email marketing campaigns

Focus on lists and personalized content to break through the noise.

Rodric Bradford | Nov 5, 2020 at 3:57 pm ET

Email Marketing

How to bring more value to your email marketing

Adding value to email marketing will be extremely important in outreach to Generation Z.

Rodric Bradford | Sep 25, 2020 at 9:59 am ET

Digital Transformation

10 tactics to improve your email marketing campaigns

From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers.

Rodric Bradford | Aug 20, 2020 at 10:51 am ET

Email Marketing

Improve email deliverability and opens by 10% or more and protect your brand

It’s time to take control of your email! Join our email experts for this live webinar.

Digital Marketing Depot | Mar 11, 2020 at 1:27 pm ET

Performance Marketing

Email martech consolidation shows just how important deliverability is

Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands.

Jennifer Cannon | Mar 4, 2020 at 10:11 am ET

Performance Marketing

Brands are neglecting transactional emails, leading to deliverability issues and lost customers

Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user experience.

Jennifer Cannon | Jan 30, 2020 at 12:03 pm ET

Marketing Management

Why email marketing should work, and why it often doesn’t

Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow.

Jacob Baadsgaard | Jan 23, 2020 at 1:29 pm ET
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