MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our email marketing buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
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Email marketing: It’s the audience, stupid
The people you're trying to reach are arguably the most important element to consider as you build your email marketing strategy.
Email marketing: Infrastructure intelligence
To ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty.
Email marketing: Harnessing the trust factor
Get to know eight elements from the Periodic Table of Email Optimization and Deliverability that help marketers build trust with recipients and ISPs.
SparkPost acquires eDataSource, adding inbox insights to its email platform
The combined solutions seek to provide marketers with better inbox placement insights along email metrics
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early 2020.
Email deliverability platform 250ok adds Google Postmaster Tools integration
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains.
The 4 humanized elements of deliverability on the Periodic Table of Email
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastructure.
Testing your email marketing to improve your deliverability
Marketers have more control over email optimization and deliverability than they may realize.
7 rules of deliverability to set you up for the holiday season
There are fundamentals that will help you achieve credibility and consistent deliverability but it requires a long-term strategy. There are no quick fixes.
Study indicates drastic improvements to managed inbox optimization
Return Path's 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs.
SparkPost updates email validation services to improve deliverability rates
The new updates will help senders identify bad email addresses before they result in a hard bounce.
What is Managed Inbox Optimization for email marketing?
Rethinking your email strategy requires combining the elements of deliverability and optimizing for subscriber engagement.
Reach the managed inbox with a proactive approach to email deliverability
Optimizing for the managed inbox requires more than 'checking the box' on deliverability factors.
Marketing to the managed inbox: Why digital marketers need to own deliverability
Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing.
Making the inbox spring to life at last
Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up.
Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year.
Skimping on deliverability spend? You’re hurting your email program
Don't make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue.
Marketing Day: Chatbots in the consumer search experience, Facebook news & email deliverability
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Stop wasting your marketing efforts: The 3 prongs to inbox placement
Columnist Mary Wallace explains how your technical setup, list management and marketing strategy all affect inbox placement and the chances of your messages being seen.
Message Bus Releases Email Platform Update Featuring Real-Time Analytics
Message Bus, which launched in 2010 to provide cloud-based email infrastructure, today announced the launch an update of its email platform for high volume email senders. The company focuses on email deliverability and reputation management. The Message Bus platform allows marketers to segment emails by distinct types — transactional, marketing, social, etc — and send […]