5 email marketing lessons learned in the pandemic
And how to apply them to your email marketing program.
Email Marketing
MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
Dig deeper:
- Why we care about email marketing: A marketer’s guide
- Free download: Email marketing buyers guide
- 8 major email marketing mistakes and how to avoid them
- Email: An early check-in before the holiday madness begins
- Email marketing benchmark report shows personalized subject lines under-perform
- Free download: Email Marketing Periodic Table
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Good riddance, open rate: How Apple’s change will make you a better email marketer
Kath Pay explains the four steps you should take to update your email strategy.
Apple’s email privacy crackdowns will not destroy email marketing
But new modes of measurement, first-party data and, of course, a doubling-down on customer experience could make the channel even stronger.
Nurturing leads or unsubscribes: Marketoon of the Week
Email can get a customer so close, yet so far.
A roadblock for FLoC: Monday’s daily brief
Plus Apple's latest privacy move and its threat to email marketing.
Breaking down MarTech’s Email Marketing Periodic Table: Friday’s daily brief
Plus, learn how to conduct systematic audits of your email marketing data.
Losing open tracking will not kill email
Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,
Let’s go shopping — for more and better data
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
Ops, chemistry and creative: Friday’s daily brief
Creative automation vendor Celtra partners with Pinterest.
Customize your email marketing with the power of personalization
Real-world examples of how you can make personalized recommendations when your email is opened - not when it’s sent.
How you handle email replies matters for great customer experiences
If your "reply-to" handling is automated, you might be missing an opportunity
State of Email Marketing 2021 Benchmark Report
Learn what separates high-performing email marketers from the rest of the pack.
What to know about email marketing in a pandemic world
Data hygiene and personalization required for successful campaigns.
Tips for optimizing holiday email marketing campaigns
Focus on lists and personalized content to break through the noise.
How to bring more value to your email marketing
Adding value to email marketing will be extremely important in outreach to Generation Z.
10 tactics to improve your email marketing campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers.
Improve email deliverability and opens by 10% or more and protect your brand
It’s time to take control of your email! Join our email experts for this live webinar.
Email martech consolidation shows just how important deliverability is
Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands.
Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user experience.
Why email marketing should work, and why it often doesn’t
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow.