5 email marketing lessons learned in the pandemic
And how to apply them to your email marketing program.
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
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And how to apply them to your email marketing program.
Kath Pay explains the four steps you should take to update your email strategy.
But new modes of measurement, first-party data and, of course, a doubling-down on customer experience could make the channel even stronger.
Email can get a customer so close, yet so far.
Plus Apple's latest privacy move and its threat to email marketing.
Plus, learn how to conduct systematic audits of your email marketing data.
Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
Creative automation vendor Celtra partners with Pinterest.
Real-world examples of how you can make personalized recommendations when your email is opened - not when it’s sent.
If your "reply-to" handling is automated, you might be missing an opportunity
Learn what separates high-performing email marketers from the rest of the pack.
Data hygiene and personalization required for successful campaigns.
Focus on lists and personalized content to break through the noise.
Adding value to email marketing will be extremely important in outreach to Generation Z.
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers.
It’s time to take control of your email! Join our email experts for this live webinar.
Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands.
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user experience.
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow.