Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

Email Marketing

Email Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful email strategies, campaigns and platforms.

Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!

Marketing Management

Marketers: What should you focus on in 2022?

Opportunities and lessons from the last two years can create an effective marketing plan for 2022.

Ryan Phelan | Jan 18, 2022 at 10:42 am ET

Digital Transformation

Constant Contact acquires Australia-based Vision6

Constant Contact will grow its presence among small businesses and nonprofits in Australia.

Chris Wood | Jan 11, 2022 at 4:28 pm ET

Performance Marketing

Email marketing will be a success story in 2022

As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe.

Kim Davis | Dec 22, 2021 at 1:21 pm ET

Marketing Management

Marketers: Where will you be a year from now?

Three aspects of your career in marketing to think about and maybe change in the New Year.

Ryan Phelan | Dec 22, 2021 at 9:00 am ET

Customer & Digital Experience

3 ways marketers can increase email engagement

Marketers can improve email engagement by implementing live, interactive elements.

Corey Patterson | Dec 16, 2021 at 5:02 pm ET

Customer & Digital Experience

Design emails for 4 personality types to win back customers

Try these steps before giving up on disengaged and inactive email recipients.

Kath Pay | Dec 9, 2021 at 9:44 am ET

Performance Marketing

How email marketing is changing and what marketers should do about it

Find out what's been added to the Email Marketing Periodic Table.

Corey Patterson | Dec 8, 2021 at 10:38 am ET

Customer & Digital Experience

10 reasons why email is more important than ever

Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.

Letsignit | Nov 22, 2021 at 7:00 am ET

Performance Marketing

Good morning: It’s all about email

The channel may be well-established but it's not static.

Kim Davis | Nov 18, 2021 at 9:39 am ET

Performance Marketing

Email deserves your respect

Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.

Ryan Phelan | Nov 17, 2021 at 10:50 am ET

Data

How to get the most out of first-party data with email marketing campaigns

Email marketing can help brands move away from third-party data.

Corey Patterson | Nov 16, 2021 at 7:00 am ET

Customer & Digital Experience

Email platform Litmus acquires content automation

Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations.

Kim Davis | Nov 11, 2021 at 4:11 pm ET

Customer & Digital Experience

Improve email performance with these AMP strategies

Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes.

Chris Wood | Nov 8, 2021 at 3:08 pm ET

Digital Transformation

Email M&A is seeing a surge

Is it 2013 all over again? And what are the implications for email marketers?

Ryan Phelan | Oct 28, 2021 at 10:48 am ET

Digital Transformation

Marketers search for new email marketing technology to meet pandemic challenges

A new Litmus survey suggests that email marketing budgets will rise in 2022.

Chris Wood | Oct 27, 2021 at 2:23 pm ET

Data

Old school email can still deliver: Wednesday’s Daily Brief

Plus the value of data, what DAMs can do for you, and the CDP marketplace.

Chris Wood | Oct 20, 2021 at 9:37 am ET

Customer & Digital Experience

Benioff beats up on Facebook: Monday’s Daily Brief

Eveyone is talking and writing about Facebook — for a range of reasons, none of them very good.

Kim Davis | Oct 11, 2021 at 9:39 am ET

Performance Marketing

Facebook’s failure highlights why email reigns

How email marketers seized the chance to capitalize on the Facebook/Instagram outage.

Kath Pay | Oct 8, 2021 at 9:57 am ET

Email Marketing

Mailchimp helps SMBs optimize email campaigns

Content Optimizer checks email campaigns for best practices against Mailchimp's extensive campaign data-sets.

Kim Davis | Oct 5, 2021 at 11:00 am ET

Performance Marketing

Watch for inflated email open rates now that iOS 15 is out

While Validity has updated its platform to clean up open rate data, marketers think you should move on from opens altogether.

Henry Powderly | Sep 29, 2021 at 12:52 pm ET
  • « Newer Articles
  • Previous Articles »

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

Get a Jumpstart with Google Analytics 4!

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.