Email marketing
MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our email marketing buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
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Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
How a smart email strategy helped Apple Rose Beauty thrive during the pandemic
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.
Using search and email to recognize customer intent
Browsing is no longer a strong indicator of intent. Search tells you more.
Good morning: Adapting to new customer paradigms
When making sure it's the right time to engage a customer, it's best to abandon old ideas.
How to drive email innovation with programmatic coverage
With so many customer touchpoints, email marketers need automated solutions to meet their needs.
Validity’s takeover of MailCharts gives users more competitive data
These insights can make marketers more confident in their own campaigns.
How to embed images in your marketing emails
Embedding images in an email can be tricky. Here are some tactics email marketers can use to ensure there are no hiccups.
Good morning: Big moves for businesses big and small
Moving locations is another opportunity to reconnect with old customers.
7 common problems that derail A/B/n email testing success
Don't blame the channel if your efforts don't deliver results you need. Keep this old and reliable tool shiny and new.
5 things I hate about email – and how to fix them
Warning: This rant might spark your own feelings of frustration or a movement for change.
8 email best practices for 2022 to drive growth
In this Salesforce webinar, learn how you can drive more engagement and save time.
What is email marketing and why we care: A marketer’s guide
Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game.
Validity for Good uses email verification methods to deliver critical messages
The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine.
Study finds iOS 15 is inflating email open rates
Mail Privacy Protection feature marks emails as opened whether or not a person looks at them
Matching email content to customer needs
Personalizing email beyond "Dear X" is an extraordinary challenge, especially when it needs to be done at enterprise scale.
Stensul is first email creation platform to integrate with Pardot
The move is aimed at making deployment of emails built in Stensul faster and more efficient.
Intent based marketing – how can it boost your email ROI
Innovation — even in increments — can help you build a more robust strategy.
Bye, bye Marketo Sky: What matters in Marketo’s January 2022 release
This release adds new features from sales empowerment to blocking unwanted form fills.
MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
This new resource gives marketers insights into the building blocks for good campaigns.
5 tips for successfully switching email service providers
Moving to a new vendor can be complex. But with some help, you can make a smoother migration.
How email marketers everywhere can learn from privacy success in the UK and EU
US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson.
Movable Ink and Stensul announce email partnership, integrations
Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code.
Marketers: What should you focus on in 2022?
Opportunities and lessons from the last two years can create an effective marketing plan for 2022.
Constant Contact acquires Australia-based Vision6
Constant Contact will grow its presence among small businesses and nonprofits in Australia.
Email marketing will be a success story in 2022
As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe.
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year.
3 ways marketers can increase email engagement
Marketers can improve email engagement by implementing live, interactive elements.
Design emails for 4 personality types to win back customers
Try these steps before giving up on disengaged and inactive email recipients.
How email marketing is changing and what marketers should do about it
Find out what's been added to the Email Marketing Periodic Table.
10 reasons why email is more important than ever
Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.
Good morning: It’s all about email
The channel may be well-established but it's not static.
Email deserves your respect
Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.
How to get the most out of first-party data with email marketing campaigns
Email marketing can help brands move away from third-party data.
Email platform Litmus acquires content automation
Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations.
Improve email performance with these AMP strategies
Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes.
Email M&A is seeing a surge
Is it 2013 all over again? And what are the implications for email marketers?
Marketers search for new email marketing technology to meet pandemic challenges
A new Litmus survey suggests that email marketing budgets will rise in 2022.
Old school email can still deliver: Wednesday’s Daily Brief
Plus the value of data, what DAMs can do for you, and the CDP marketplace.