Marketing Management
Marketers: What should you focus on in 2022?
Opportunities and lessons from the last two years can create an effective marketing plan for 2022.
Email Marketing
Email Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful email strategies, campaigns and platforms.
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Digital Transformation
Constant Contact acquires Australia-based Vision6
Constant Contact will grow its presence among small businesses and nonprofits in Australia.
Performance Marketing
Email marketing will be a success story in 2022
As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe.
Marketing Management
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year.
Customer & Digital Experience
3 ways marketers can increase email engagement
Marketers can improve email engagement by implementing live, interactive elements.
Customer & Digital Experience
Design emails for 4 personality types to win back customers
Try these steps before giving up on disengaged and inactive email recipients.
Performance Marketing
How email marketing is changing and what marketers should do about it
Find out what's been added to the Email Marketing Periodic Table.
Customer & Digital Experience
10 reasons why email is more important than ever
Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.
Performance Marketing
Good morning: It’s all about email
The channel may be well-established but it's not static.
Performance Marketing
Email deserves your respect
Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.
Data
How to get the most out of first-party data with email marketing campaigns
Email marketing can help brands move away from third-party data.
Customer & Digital Experience
Email platform Litmus acquires content automation
Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations.
Customer & Digital Experience
Improve email performance with these AMP strategies
Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes.
Digital Transformation
Email M&A is seeing a surge
Is it 2013 all over again? And what are the implications for email marketers?
Digital Transformation
Marketers search for new email marketing technology to meet pandemic challenges
A new Litmus survey suggests that email marketing budgets will rise in 2022.
Data
Old school email can still deliver: Wednesday’s Daily Brief
Plus the value of data, what DAMs can do for you, and the CDP marketplace.
Customer & Digital Experience
Benioff beats up on Facebook: Monday’s Daily Brief
Eveyone is talking and writing about Facebook — for a range of reasons, none of them very good.
Performance Marketing
Facebook’s failure highlights why email reigns
How email marketers seized the chance to capitalize on the Facebook/Instagram outage.
Email Marketing
Mailchimp helps SMBs optimize email campaigns
Content Optimizer checks email campaigns for best practices against Mailchimp's extensive campaign data-sets.
Performance Marketing
Watch for inflated email open rates now that iOS 15 is out
While Validity has updated its platform to clean up open rate data, marketers think you should move on from opens altogether.