B2B customer acquisition strategies are evolving
B2B marketing organizations have developed holistic approaches to customer acquisition, no longer heavily reliant on person-to-person contact.
The report uncovers misalignments in how companies approach martech spending, implementation and integration.
Fuel for your marketing strategy.
B2B marketing organizations have developed holistic approaches to customer acquisition, no longer heavily reliant on person-to-person contact.
Marketing agencies may fear AI will make them extinct, but there are reasons to believe some will be winners in this new world.
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
Here’s how fine-tuned AI models can revolutionize marketing workflows by providing focused intelligence tailored to your requirements.
The report uncovers misalignments in how companies approach martech spending, implementation and integration.
U.S. marketers could be adding a more immersive messaging experience to their playbook with Apple’s new iOS this fall.
Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here's how to set them up through Google Tag Manager.
Marketing artificial intelligence (AI)
The huge amount of media attention given to AI hasn't created much interest in the general public, according to a new study.
Customer relationship management (CRM)
Why mass mail to a large random audience when you could mail to a relevant audience based on automated analysis of CRM data?
Explore the difference between email warmup and deliverability tools to see which can ensure up to 100% inbox placement in your scenario.
We are drawing ever closer to the digital event of the year, the Emarsys Omnichannel and AI Masterclass, which kicks off on June 12 and 13, 2024.
Consumers are waiting for discounts in Q4 and new customers are more expensive to acquire (thanks in part to the election).
Here's how marketing can impact business through measurement, common goals and improvement to the customer journey.
Marketing artificial intelligence (AI)
Far from feeling threatened by the incursion of AI into marketing, women should realize they are well-placed to seize promising opportunities.
There's plenty of smoke, but as yet no fire to the rumors.
Demand generation alone can't drive sustainable growth. Here's why brand marketing is key for creating demand and activating buyers.
The UA 360 shutdown is weeks away. Here's why big companies still haven't wrapped up their transition and what you can learn from it.
documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content.
With budgets tight, marketers need to show return on their martech spend.
Take a few minutes to tell us how your martech stack changed in the past year.
Explore the top tools that can level up your demand generation efforts, from marketing automation to AI-driven communication and beyond.
A closer look at Salesforce's new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce's architecture.
Ryan Phelan runs down a list of 10 email crimes that will result in punishment. Learn how to stay free.
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it's all about revenue.
Marketing artificial intelligence (AI)
Agencies lead the AI-powered charge for clients with WPP's Claude integration. Plus, AI improvements to customer conversations, site building and more.
New offerings from the visual creative technology company aim to bring efficiency and brand controls to teams across large organizations.
To get the most out of your data, you need to integrate the various platforms in your stack. That's not often easy to do.
Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise.
Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.
Marketing artificial intelligence (AI)
Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom.
Salesforce continues to go all-in on generative AI and data with new AI Copilots announced at Connections.
AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences.
Marketing artificial intelligence (AI)
The chances of generative AI disrupting the search space and the chances of it developing human-like intelligence.
A step-by-step guide to improving the quality of your marketing data and keeping it there.
How to effectively automate customer touchpoints with personalized strategies and timely interactions to boost engagement and enhance relationships.
New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers.
Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working?
Actionable tips for reaching niche audiences through demographic, behavioral, contextual and inventory data.
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business.
With the Paris Olympics going gender-equal and the WNBA smashing audience records, women's sports marketing is ready for its spotlight.