Content marketing
MarTech is your source for content marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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B2B marketing budgets stalled out in 2022
57% say their budget was the same as or less than 2021. One in five reported being hit with mid-year marketing budget cuts.
How to prepare teams for customer journey orchestration
Here are all the teams who will be involved in implementing the CJO platform and what you need to do to prepare them.
Cirque du Soleil spotlights its digital strategy
The world's largest contemporary circus deploys a composable martech stack with key components from Sitecore.
Adobe reports growing opportunities for “non-professional” content creators
The "side hustle" content creator economy is thriving, with earnings growing and influencers highly valued.
Webinar: 5 ways to improve content strategy in 2023
Tune in for valuable tips on how you can revamp your own content programs.
B2B marketing confidence survives budget pressures
Content and digital marketing are top strategies for B2B teams despite flat or cut budgets.
What’s hot in the metaverse for consumers
Music and travel lead the way for why users are attracted to metaverse virtual experiences.
Adobe’s Figma acquisition doubles down on collaboration
Adobe is acknowledging the collaboration-led nature of today's work environment with acquisitions like Figma and Workfront.
Content marketing: What it is and why marketers should care
Content marketing creates better customer experiences. Here's why it matters, along with tips and tools to help you drive results.
Redefine success: Getting started with Google Analytics 4
GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data.
Marketing artificial intelligence (AI)
Artificial intelligence is getting even smarter
AI for marketing is getting better at content creation. But caution is needed.
Why B2B buyers now hate traditional B2B selling
Most salespeople say their organizations aren't ready for online selling.
Marketing artificial intelligence (AI)
Can you use AI-generated content without hurting your page rankings?
Quality is improving but there's a big problem with AI inventing facts.
Google favors helpful content over search engine-first in new update
A major algorithm update from Google will target content designed to rank well for search rather than help or inform readers.
3 content challenges and how marketers can overcome them
Increasing content demands are increasing problems.
Open the gate and let your content roam free
Only 3% of visitors will fill out a form to get content.
How to tailor ABM to your specific needs
Different products and markets need different ABM approaches.
How to tell a story with data and elevate your client reporting
Stories sell — whether you're explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency's value.
NFTs are taking off on Instagram
Non-fungible tokens are finding their place on the social media network. But are marketers taking advantage?
A winding path to marketing and analytics
Tom Snyder, content marketing manager at Hot Dog Marketing, talks about the challenges with finding valuable, actionable information.
Contentstack debuts no-code Automation Hub
The hub is intended to help marketing and IT partners launch new digital experiences created with modular content.
Hootsuite joins TikTok’s Marketing Partner Program
Brands will be able to execute, optimize TikTok content at scale.
Digital asset management (DAM)
6 strategies for using a DAM to manage modular content
Reusable blocks stored in a centralized DAM can scale and optimize your content creation.
What are your secrets to overcoming marketing challenges? Take our survey
Help us to better understand how marketers are responding to all of this change.
Casted adds firmographic data to its B2B video and podcast platform
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
3 ways to optimize first-party data collection
First-party data is more important than ever in a digital-first world.
Ceros announces new integrations with sales enablement platforms
The interactive content platform will deliver creative directly to Highspot and Showpad.
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it.
The best times to engage on social media
What content you publish on social media matters but when you publish it matters too.
How to get the best out of creative talent in a data-driven world
Creative work begins where numbers end but must never lose touch with the data.
4 steps to ranking higher on Google with hub and spoke content marketing
Boost keyword rankings and increase traffic with this tried and true strategy.
TrustRadius adds LinkedIn intent data integration
Automates process of identifying, targeting and converting late-stage, in-market buyers
Matching email content to customer needs
Personalizing email beyond "Dear X" is an extraordinary challenge, especially when it needs to be done at enterprise scale.
Phrasee to offer real-time language optimization
Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]
How Public.com used personalized cross-channel engagement to double attendance at live events
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events.
Social media marketers need fresh tactics for posting on CTV apps
With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium.
The AI content creation space is growing
Brands should start looking at the use of AI for copywriting a new report says.
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think search-first.
The ultimate social media guide to building your brand in 2022
In this webinar, find out how you can connect meaningfully with your target audience.
Avoid an identity crisis by getting to know your customers
In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers' identities.