Content marketing
MarTech is your source for content marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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The power of curated content in B2B marketing
Curating content for B2B marketing helps you reclaim your time, generate more leads and increase your credibility. Learn how to do it right.
Thought leadership: The human element your marketing needs
AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake.
Marketing artificial intelligence (AI)
What marketers really want to know about GenAI
In this webinar, get the answers to questions marketers are eager to ask.
User-generated content from Catch+Release fuels success for cybersecurity firm F5
App and API security vendor F5 finds success incorporating UGC sourced from a new kind of image and video library, Catch+Release.
Marketing artificial intelligence (AI)
How marketers are adopting AI in their work
Chatbots, ad targeting, content marketing and generative AI lead AI use cases for overwhelming majority of marketers.
Breaking through the noise: How brands can connect with today’s consumers
Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs.
Navigating shifting markets: New products and messaging and the power of storytelling
The importance of staying reponsive to the ever-changing market in your messaging and the stories you tell.
Marketing artificial intelligence (AI)
Executing a TikTok campaign: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved.
Lisa Peyton: Spotlight on the expert
Lisa Peyton discusses the early days of immersive spaces like Second Life and how AI will democratize 3D worlds in the future.
Marketing artificial intelligence (AI)
The new frontier of visual content: A marketer’s guide to AI
Here's what you need to know about AI's role in visual content creation and the two types of genAI tools for your creative needs.
Use this tactic to drive revenue on your SEO campaigns
Attend this webinar to propel your entire digital presence into a revenue-generating powerhouse.
Marketing artificial intelligence (AI)
The reality behind content marketing and AI
In this webinar, discover the use cases and concerns for GenAI in content production.
Digital asset management (DAM)
Awaken dead content with AI and DAM
In this webinar, content experts share four ways AI can streamline your workflow.
9 ways to improve your content’s UX beyond great writing
Well-written content doesn’t do much good without a pleasing UX. Here are simple steps to improve your site and keep people on your pages.
How Citizens Bank transformed content to meet changing customer needs
The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.
Marketing artificial intelligence (AI)
Working with text generators: A marketer’s guide to AI
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
3 ways marketing automation drives cross-functional alignment
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
A sales-side view of marketing, automation and AI
The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more.
Why tight budgets mean maximizing content
Slow business can require cuts, but slashing your content marketing efforts does more harm than good.
Stensul introduces dynamic content authoring for Salesforce and Marketo
Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo.
Marketing artificial intelligence (AI)
How to decide which generative AI tools fit your organization
Marketing leaders and executives can use this two-by-two matrix to see how new generative AI tools can be used in their organization.
How to unlock more value from your event content
Event sessions are a hidden source of original content. Learn how to repurpose them effectively to drive year-round activations.
MarTech’s experts to follow: The lists so far
Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what's happening.
Digital asset management (DAM)
Discover the benefits of consent-based marketing: Privacy and personalization
In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.
Marketing artificial intelligence (AI)
New genAI marketing solution rolled out on Google Cloud
Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.
Doing more with less: How marketers can make content go further
Finding yourself short on bandwidth and still needing to produce content? Learn how to dial up without doubling the work.
The three types of digital value that get customers to buy
These three value levels explain exactly what your B2B content needs to do to be memorable and drive action.
Tim Parkin: Spotlight on the expert
Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve.
How to optimize your blog’s posting schedule to gain traction
Explore how optimizing your blog posting schedule can lead to better SEO and audience engagement.
Marketing artificial intelligence (AI)
70% of SMB marketers willing to pay more for tools with AI or automation
SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.
These are the best marketers in the world
Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences.
How Acura drives awareness with a new hit web series
“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime.
Digital asset management (DAM)
Don’t underestimate the power of content management
In this webinar, learn how to organize, distribute and control digital assets.
Marketing artificial intelligence (AI)
Marketing leads other sectors in generative AI acceptance
And 48% of orgs are using it in marketing, according to a new Gartner study.
Two frameworks for resolving identity and improving customer experience
Keep use cases — and the customer — top-of-mind using these frameworks.
The 7 B2B website essentials: What customers want
In this fast-moving world, it's time to rethink your B2B website, from the strategic to the tactical. Here's what yours must have.
Employee advocacy: The untapped goldmine in your content marketing strategy
Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps to get started today.
Project and workflow management
Marketing work management best practices: Dashboards, templates and requests
Following these practices will help organizations navigate and automate marketing projects more effectively.
Why prioritizing UX always leads to better content creation (and how to do it)
Creating your best content involves more than accurate information. Here's why user experience is a can’t-miss feature of effective content.
Marketing artificial intelligence (AI)
How generative AI is improving customer experience and service calls
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey.