The Most Popular Social Media Marketing Columns Of The Year

Social Media Marketing may not be the digital marketing darling du jour, but that just means it’s settling into the mix — and becoming a workhorse that pulls with all of your other marketing initiatives.

News about Google+ and the search giant’s intentions for the network sparked a lot of interest this year, and marketers also spent time exploring the possibilities of specialized platforms like LinkedIn and Pinterest.

Following, our top 10 Social Media Marketing columns for 2014.

1. Beyond Social: The Benefits To Google+ For Business by Alison Zeringue. Published on 2/13/14. 1800 social shares across all platforms.
2. How To Get Started With LinkedIn Paid Ads by Benjamin Spiegel. Published on 1/15/14. 692 social shares across all platforms.
3. Why Google Plus Will Not Die (But May Change) by Mark Traphagen. Published on 5/2/14. 2000 social shares across all platforms.
4. 8 Brain Triggers Guaranteed To Boost Your Social Media Marketing by Jordan Kasteler. Published on 4/29/14. 5600 social shares across all platforms.
5. 3 Pinterest Tips That Will Make You Better At Your Job by Alison Zeringue. Published on 4/10/14. 2700 social shares across all platforms.
6. Pinterest: The Social Search Goldmine by Benjamin Spiegel. Published on 11/19/14. 1100 social shares across all platforms.
7. 5 Social Media Trends To Kill In 2014 by Courtney Seiter. Published on 1/9/14. 742 social shares across all platforms.
8. Ello & Tsu: Are The New Me-Too Social Networks For Marketers? by Mark Traphagen. Published on 10/30/14. 867 social shares across all platforms.
9. 5 Myths About Social Media Marketing by Steve Olenski. Published on 5/12/14. 1800 social shares across all platforms.
10. How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account by Danielle Wiley. Published on 2/4/14. 782 social shares across all platforms.

Methodology: Columns published in 2014 are ranked in order of pageviews measured by Google Analytics. Data was gathered on December 4 and include all columns published through December 3, 2014.

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About The Author

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.