Danielle Wiley

Danielle Wiley is the CEO and founder of Sway Group, an agency that represents over 80 of the most influential publishers online. Sway's division Massive Sway is a network comprised of over 50,000 female bloggers.

Experience

How To Use Social Media & Blogs For Powerful Call-To-Action Marketing

Blogs, Facebook, Instagram, Twitter, Pinterest — more and more, these are the places where people are talking about goods and services. Technorati’s 2013 Digital Influence Report confirms the growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online influencers. No one […]

Experience

The Fatal Mistake Content Marketers Are Making With Nofollow

RIP, content marketing. Thanks to Google’s algorithm updates and quality guidelines that require paid links to include a nofollow tag, there’s simply no value any more in online promotions for brands and agencies. After all, if a sponsored link can no longer provide a direct PageRank boost, what’s the point? Everyone knows the only reason […]

Experience

Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople

Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which isn’t surprising given the fact that his spokesperson relationship with JELL-O lasted nearly thirty years. For those of us of a certain age — *ahem* — Cosby’s homey kid-friendly delivery will forever […]

Performance

How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account

Looking for ways to boost your organization’s social media engagement in 2014? As a marketer, you’re tasked with the slippery job of putting together content strategies in an environment that’s constantly changing, thanks to social media’s seemingly infinite capacity for rolling out new channels and products. Who could blame you for focusing on the one […]