Alison Zeringue

Alison Zeringue is Director of Account Management at Search Influence, a national digital marketing agency dedicated to helping businesses optimize their potential. In Alison's six years in digital marketing she's acquired SEO, Social, SEM, and integrated digital campaign experience on accounts ranging from small businesses to regional and national institutions.

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The Ultimate Beginner’s Guide To Finding Your Audience In Social Media

Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who’ve been around the social media block over the last decade. There are more platforms to learn, more features to leverage, and larger audiences to engage. For small or new businesses venturing into social media marketing for the first […]

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4 Tips To Instagram Your Business

I’ll admit, I was late to hop on the Instagram bandwagon. I kept hearing it was all the rage with the youngsters these days and that Facebook was now considered “lame” (aka “the new MySpace”). Apparently, anyone under the age of 20 thinks Facebook is for us oldies (most likely because their moms are on it, […]

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3 Pinterest Tips That Will Make You Better At Your Job

I’ve always felt bad for those folks whose offices block the use of Facebook and other social networks! I’m a manager myself, so I get it — you don’t want your employees wasting their time scanning Facebook for the latest from their not-so-closest-friends or shopping for nail polish on Pinterest. But I’ve always thought that […]

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How To Use LinkedIn Company Pages For Search, Social & Reputation Management

We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be successful. While this is true — and I highly encourage my clients to maintain active pages for their businesses on social networking sites — it’s also worth discussing the inherent value in […]

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Beyond Social: The Benefits To Google+ For Business

Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much runs my life. Our email is Google. Our documents are in Google Drive. Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients. Because we […]

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How Popeyes And Others Are Riding The Saints’ Social Media Bandwagon

If you don’t live in New Orleans, you’re missing out this time of year. As of three days ago, Carnival Season started, which means we have an excuse to eat delicious king cakes in all conceivable flavors and variations from now till Fat Tuesday (my personal favorite can be ordered and shipped fresh to your […]

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Holiday Social Media Marketing: Wonders & Blunders You Can Learn From

It’s the most wonderful time of the year… if your marketing team is prepared! Having the right social media marketing campaign during the holiday season can mean the difference between plentiful gifts beneath the company tree or lumps of coal in the company stocking. Tensions are often high for retailers, consumers, and marketing departments alike […]

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Fans Or Frenemies? 3 Tips For Facebook Customer Service Crisis Management

No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many marketers know repeat customers drive the most business, which may explain why seventy-six percent of local merchants today look to social media to engage existing customers (Constant Contact’s Technology Pulse Q3, […]