Courtney Seiter

Courtney Seiter is a content crafter at Buffer. She has been an editor and writer at publications including Allure, Time Out New York, Playboy and The Tennessean. She speaks frequently on social media marketing and community management topics.

Operations

20 Tools To Stop The Social Media Timesuck

The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating Facebook algorithm changes or even dealing with Twitter trolls — it’s the dreaded Social Media Timesuck. You’re probably familiar with it. It’s what happens when you go to Facebook just to […]

Performance

5 Social Media Trends To Kill In 2014

The beauty of a brand new year is the fresh start it provides — the idea that you can shake off all the past mistakes, assumptions and misunderstandings and start with a clean slate. It’s also a great time to get rid of a bad habit, like smoking or swearing. We could stand a little […]

Performance

9 Phrases That Can Transform A Conversation

What’s the one thing that makes social media marketing different from all other kinds of marketing? Social media marketing is the only kind that invites a conversation. It creates an opportunity to speak directly to customers and potential customers, right where they are. By now, most of us who work in social media know how […]

Performance

How To Be Eternally Indispensable In Your Social Media Job

Now that there’s only a smidgen left of 2013, it’s fair to say that the year wasn’t a giant win for social media marketers — at least in terms of public perception. Up until recently, brands have been clamoring to shore up a social media staff and extol the business-saving virtues of Twitter, Facebook and […]

Performance

20 Quick-Win Tactics For Building A New Social Media Presence

Have you ever noticed that all the social media experts who tell you not to worry about fans and followers usually already have plenty of both? It’s great to have smart, long-term social media goals like traffic back to your website and even conversions. But we all have to start somewhere. And sometimes, where you’re […]

Performance

Prepping For Bad News: 10 Tips That Could Prevent A Social Media Crisis

Social media managers talk a lot about being ready for a social media crisis, but there’s not much discussion about preparing for regular old bad news. Sometimes you have to raise prices, close a branch, discontinue a product or deliver some other unsavory announcement. You know your fans and customers aren’t going to like it […]

Performance

What Are You Going To Do With All Those Likes?

I’m a Facebook fan of at least 20 local attractions, shops and restaurants that I’ve never visited. The neighborhood antique store where I’ve been meaning to drop in. The city tour I always think I’ll take one day. The dozen or so foodie-approved eateries that I’ve got on my short list. I’m a potential customer […]

Performance

10 Social Media Mistakes You May Be Making (Because I Did)

There’s no real guidebook for a perfect social media marketing career – or at least I haven’t found one yet. There’s no quiz you can take to make sure you’re covering all your bases, engaging your audience, timing everything perfectly and — on top of it all — delivering amazing ROI. In fact, the most […]

Performance

The Minimalist’s Guide To Social Media Metrics

The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it to what your customers really want. It makes sense as a way to build […]

Performance

Yellow Light Social Media: Use These Tactics With Caution

Smart social media marketers know that some tactics are totally off the table. Spamming that Google Plus community with your off-topic links? That’s a no-no. Auto-DMs to new Twitter followers? No way. Then there are tactics that aren’t inherently bad, but you may not want to use them every day. Like pop-up ads, advertising jingles […]

Performance

20 Ways Brands Can Prepare For Facebook Changes

As a wise statesman rocker once sang, the waiting is the hardest part. These days, that applies to Facebook marketing, too. We’ve seen a preview of what Facebook’s Graph Search and new newsfeed will bring. Now, all that’s left to do is wait. But, while we’re speculating, pontificating and – well, waiting – here are […]

Performance

What A Gay Dog Can Teach Us About Viral Content

She wasn’t a marketer. She didn’t optimize that infamous post on Facebook, or time it based on social media studies. Heck, she didn’t even spell all its words right. She just knew Elton would die if she didn’t get the word out, and that was enough. Late last month, a Jackson, TN, woman who runs […]

Performance

15 Strategies To Get More Shares For Your Content

You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and tweets. What’s that post got that yours doesn’t? Your content is stellar, your infographics perfectly designed. So why aren’t more people sharing them? The secret of getting your content shared by […]

Performance

Our Challenge For 2013: Empathetic Social Media

I’ve been thinking a lot about empathy lately. Maybe you have, too. By its very definition, empathy involves connecting with others to understand how they feel. And we’ve never been more connected. With Skype and Hangouts, social media and instant messaging, friends and family are never far away. Making a new connection is as easy […]

Performance

9 Social Media Elements Worth Personalizing

Sometimes the difference between just OK and truly remarkable is really, really small. Like the mint on your pillow at a great hotel or the smiley face your friendly waitress draws on your receipt; little things can make a big difference. The same is true in social media as well. The more that social media […]

Performance

Why Social Media ROI Can’t Be Measured – And Why That’s OK

“There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.” When I read this (slightly paraphrased) quote from Donald Rumsfeld back when it was first said in 2002, it sounded like total […]

Performance

Social Media: Where Vulnerability Is Strength

Three embarrassing things about me: I recently discovered I’ve been using the word nonplussed wrong my whole life; I listen to Journey without an ounce of irony; and once, in San Francisco, I needed help to figure out how to turn on the sink in a women’s restroom. Whew, that felt good. And if my […]

Performance

Find And Reward Your Social Media Superfans

The 2012 NFL season is now underway, so let’s take a moment to consider football’s biggest and most unsung hero: the superfan. On game day, superfans don’t just show up. They’re the ones tailgating at dawn, starting the wave and convincing all their friends to show up and cheer, too. Not many of us would […]

Performance

20 Great Social Media Voices (And How To Develop Your Own)

You’re doing everything right in social media marketing: you’ve got buy-in from bosses, a strategy for success, ROI all figured out. But if you don’t have a brand voice, you’ll never get from mediocre to amazing. Creating a strong, consistent voice is the key to building a real relationship with your audience. Whether you’re B2C […]

Performance

10 LinkedIn Shortcuts For A Post-Twitter World

By now, we’ve all heard about Twitter’s little break-up with LinkedIn – and discovered the consequence in our now tweet-free LinkedIn timelines. As social media marketers, this adds a new wrinkle to our already hectic days of trying to juggle multiple social media channels. LinkedIn may not be the sexiest social network, but it’s still […]