Courtney Seiter

Courtney Seiter is a content crafter at Buffer. She has been an editor and writer at publications including Allure, Time Out New York, Playboy and The Tennessean. She speaks frequently on social media marketing and community management topics.

Marketing Operations

20 Tools To Stop The Social Media Timesuck

The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating Facebook algorithm changes or even dealing with Twitter trolls — it’s the dreaded Social Media Timesuck. You’re probably familiar with it. It’s what happens when you go to Facebook just to […]

Performance Marketing

5 Social Media Trends To Kill In 2014

The beauty of a brand new year is the fresh start it provides — the idea that you can shake off all the past mistakes, assumptions and misunderstandings and start with a clean slate. It’s also a great time to get rid of a bad habit, like smoking or swearing. We could stand a little […]

Performance Marketing

9 Phrases That Can Transform A Conversation

What’s the one thing that makes social media marketing different from all other kinds of marketing? Social media marketing is the only kind that invites a conversation. It creates an opportunity to speak directly to customers and potential customers, right where they are. By now, most of us who work in social media know how […]

Performance Marketing

What Are You Going To Do With All Those Likes?

I’m a Facebook fan of at least 20 local attractions, shops and restaurants that I’ve never visited. The neighborhood antique store where I’ve been meaning to drop in. The city tour I always think I’ll take one day. The dozen or so foodie-approved eateries that I’ve got on my short list. I’m a potential customer […]

Performance Marketing

20 Ways Brands Can Prepare For Facebook Changes

As a wise statesman rocker once sang, the waiting is the hardest part. These days, that applies to Facebook marketing, too. We’ve seen a preview of what Facebook’s Graph Search and new newsfeed will bring. Now, all that’s left to do is wait. But, while we’re speculating, pontificating and – well, waiting – here are […]

Performance Marketing

15 Strategies To Get More Shares For Your Content

You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and tweets. What’s that post got that yours doesn’t? Your content is stellar, your infographics perfectly designed. So why aren’t more people sharing them? The secret of getting your content shared by […]

Performance Marketing

Our Challenge For 2013: Empathetic Social Media

I’ve been thinking a lot about empathy lately. Maybe you have, too. By its very definition, empathy involves connecting with others to understand how they feel. And we’ve never been more connected. With Skype and Hangouts, social media and instant messaging, friends and family are never far away. Making a new connection is as easy […]

Performance Marketing

9 Social Media Elements Worth Personalizing

Sometimes the difference between just OK and truly remarkable is really, really small. Like the mint on your pillow at a great hotel or the smiley face your friendly waitress draws on your receipt; little things can make a big difference. The same is true in social media as well. The more that social media […]

Performance Marketing

Social Media: Where Vulnerability Is Strength

Three embarrassing things about me: I recently discovered I’ve been using the word nonplussed wrong my whole life; I listen to Journey without an ounce of irony; and once, in San Francisco, I needed help to figure out how to turn on the sink in a women’s restroom. Whew, that felt good. And if my […]

Performance Marketing

Find And Reward Your Social Media Superfans

The 2012 NFL season is now underway, so let’s take a moment to consider football’s biggest and most unsung hero: the superfan. On game day, superfans don’t just show up. They’re the ones tailgating at dawn, starting the wave and convincing all their friends to show up and cheer, too. Not many of us would […]

Performance Marketing

10 LinkedIn Shortcuts For A Post-Twitter World

By now, we’ve all heard about Twitter’s little break-up with LinkedIn – and discovered the consequence in our now tweet-free LinkedIn timelines. As social media marketers, this adds a new wrinkle to our already hectic days of trying to juggle multiple social media channels. LinkedIn may not be the sexiest social network, but it’s still […]