Beyond the tech: Mastering customer data with a modern approach
Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle.
Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle.
From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing.
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data.
And how much does it matter if they don’t?
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference.
Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries.
Marketing artificial intelligence (AI)
Navigate the challenges of AI disruption in martech with a people-focused approach. Here’s how to get your team on board.
UPDATED: In a new report, the U.K.'s CMA more than doubles the number of its concerns about Privacy Sandbox.
Marketing artificial intelligence (AI)
Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market.
Marketing artificial intelligence (AI)
Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency.
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections.
Marketing artificial intelligence (AI)
Also, an educator learns the drawbacks of using artificial intelligence to frame someone.
IAB's Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time.
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here's what you need to know to handle it.
Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It's a struggle.
Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients.
Capitalize on the booming "silver economy" by marketing to the 50+ demographic, a growing and wealthy consumer class with evolving needs.
The biggest problem with the new law? It doesn't protect American's data and leaves marketers with 16 states' different privacy regulations.
Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.
The 20-year-old social media platform is a hot topic now. Here's what you need to know about it get the most for your marketing dollar.
HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.
Conduct a marketing processes and technology audit, map platforms to the buyer's funnel and streamline your martech stack.
The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates.
The importance of predictive analytics in marketing continues to grow as brands try to get ahead (and stay ahead) of the customer.
Marketing artificial intelligence (AI)
New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes.
Understand if it's time to move on by evaluating solution fit, looking into your vendor's plans and exploring the competitive landscape.
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
Marketing artificial intelligence (AI)
The discovery that Adobe's Firefly wasn't entirely trained on licensed images has enterprise marketers concerned about lawsuits.
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email.
Content management systems (CMS)
Webflow's vision for a Web Experience Platform empowers marketing teams.
A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from "inert" to "fandom."
Dominate local markets by mastering hyper-targeted advertising, creating localized content and fostering lasting customer relationships.
Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data.
Marketing artificial intelligence (AI)
AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand.
Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they?
On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out.
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit.