MarTech Today: YouTube ends third-party ad serving in EU, how GDPR may drive blockchain for content & a warning for blockchain-based loyalty exchanges

Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: YouTube […]

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Here’s our recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
    Apr 12, 2018 by Robin Kurzer
    YouTube will also limit support for third-party pixel tracking, according to a memo.
  • Did your ad work? The ABC’s of People-Based Testing
    Apr 13, 2018 by Digital Marketing Depot
    You’re prepping for an important ad campaign, and you’ve got several different pieces of creative ready to go. With the help of your tech partners, you deploy several highly targeted ads across social media platforms and publisher sites, reaching viewers on desktop, mobile devices and connected TVs.
  • Gmail’s upcoming redesign to include more app integration, smart replies & offline support
    Apr 13, 2018 by Amy Gesenhues
    Google sent Gmail users an announcement earlier this week outlining a new ‘Gmail Experience’ to launch via the company’s Early Adopter Program.

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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