MarTech Today: YouTube ends third-party ad serving in EU, how GDPR may drive blockchain for content & a warning for blockchain-based loyalty exchanges

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
  Apr 13, 2018 by Robin Kurzer
  YouTube will also limit support for third-party pixel tracking, according to a memo.
• The MarTech Minute: Ex-Tapad CRO moves to Aki, Ogury acquires mediation solution and Demandbase analytic functionality
  Apr 13, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• How GDPR may help drive blockchain usage for content
  Apr 13, 2018 by Randy Apuzzo
  Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the spirit of GDPR.
• An expert on loyalty programs has a warning for blockchain startups
  Apr 13, 2018 by Barry Levine
  If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the interests of brands.
• This week in GDPR
  Apr 13, 2018 by Robin Kurzer
  A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.

From Marketing Land:

• YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
  Apr 12, 2018 by Robin Kurzer
  YouTube will also limit support for third-party pixel tracking, according to a memo.
• Did your ad work? The ABC’s of People-Based Testing
  Apr 13, 2018 by Digital Marketing Depot
  You’re prepping for an important ad campaign, and you’ve got several different pieces of creative ready to go. With the help of your tech partners, you deploy several highly targeted ads across social media platforms and publisher sites, reaching viewers on desktop, mobile devices and connected TVs.
  
• Gmail’s upcoming redesign to include more app integration, smart replies & offline support
  Apr 13, 2018 by Amy Gesenhues
  Google sent Gmail users an announcement earlier this week outlining a new ‘Gmail Experience’ to launch via the company’s Early Adopter Program.
  

From Around The Web:

• ‘Like buying a helmet for walking’: Blockchain fever has spawned a cottage ad tech industry, Digiday
• 10 days until MarTech, 10 things I’m looking forward to, Chief Marketing Technologist
• AR and 3D can help media publishers in their battle against Facebook and Snap, VentureBeat
• Geo-target Your Website Content Today (see how to experiment quickly), Unbounce
• How to Select Solutions for Your Marketing Tech Stack, MarketingProfs
• Predictive Analytics: How Marketers Can Improve Future Activities, Social Media Examiner
• Privacy Shield now facing questions via legal challenge to Facebook data flows, TechCrunch
• Reinventing Storytelling for the Mobile World, Facebook Business

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.