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MarTech » Data » This week in GDPR

This week in GDPR

A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.

Robin Kurzer on April 13, 2018 at 9:31 am

Welcome to our new feature. As the May 25, 2018, deadline for compliance with the European Union’s General Data Protection Regulation (GDPR) approaches, we’ll share updates on who is doing what right here.

FileCloud, a cloud-agnostic Enterprise File Sharing and Sync (EFSS) platform, has announced GDPR compliance support across Amazon AWS and Microsoft Azure. With the move, FileCloud says it will empower large organizations with an international presence to choose where to host their data.

AppsFlyer, mParticle, Braze (formerly Appboy) and Amplitude launched OpenGDPR,  a common framework for compliance with GDPR-mandated data subject rights. The OpenGDPR framework presents a public API specification, along with a recommended set of best practices for implementing and maintaining a connected and compliant stack.

Piwik Pro has released a GDPR Consent Manager. The enterprise marketing suite’s new tool will help clients automate part of collecting, processing and storing GDPR consents and data subject requests.

From MarTech Today and Marketing Land:

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

What marketers need to know about Facebook’s updated Business Tools Terms: The updates are largely guided by GDPR and go into effect May 25, 2018

Sendwithus launches GDPR-compliant, cloud-based email CMS

How Salesforce and Demandbase are handling GDPR for B2B

Survey: Chasm exists between brands and consumers on data privacy


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About The Author

Robin Kurzer
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

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