MarTech Today: Wrestling with VR, Brandwatch buys BuzzSumo & Oculus’ VR conference

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How marketers are wrestling with virtual reality’s adoption issue Oct 11, 2017 by Tim Peterson VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, […]

Chat with MarTechBot

Martech Today R1920x1080

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • Live from Facebook-owned Oculus’s annual VR conference: Day 1
    Oct 11, 2017 by Tim Peterson
    All the news from the opening keynote at the virtual reality company’s annual developer conference.
  • Updated for 2017! Enterprise Paid Media Campaign Management Platforms
    Oct 11, 2017 by Digital Marketing Depot
    The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market […]

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Get the must-read newsletter for marketers.