Brandwatch adds more content intelligence by buying BuzzSumo

The UK-based social monitoring company is broadening its ability to offer insights about what topics, questions and influencers are hot.

Barry Levine on October 12, 2017 at 10:35 am

Social media monitoring firm Brandwatch is boosting its content marketing and influencer intelligence with the announcement this week that it has acquired content/influencer tracking platform BuzzSumo.

Terms of the deal were not made public. Brandwatch tracks what people are saying about your brand in social media. BuzzSumo specializes in content marketing intelligence, which includes finding trending topics, the most influential influencers and the most popular questions in online forums. Both companies are headquartered in Brighton, UK.

Brandwatch CEO Giles Palmer told me via email that each brand will keep its own user interface, and they will operate as distinct business units.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.