4 ways to revamp your email creation process
If your email creation process happens at the pace of a sloth, it's time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience.
Think of a sloth. Yes, the sleepy, slow-moving mammal with long limbs and hooked claws that hangs upside-down. It’s never in a hurry, moving sluggishly from one tree branch to the next.
Now think of how your company creates emails, from ideation to deployment. It’s a complicated process, which means big companies with multiple teams often move at sloth speeds. Yawn.