MarTech Today: WaPo engineer unleashes epic tweetstorm, our ‘naughty and nice’ list, more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Voice-based AI means brands must take an omnichannel approach with consumers
  Dec 28, 2018 by Rex Briggs
  Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants.
  
• Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
  Dec 27, 2018 by Robin Kurzer
  Zucker-Scharff’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads.
• Year in Review: Top 10 martech columns of 2018
  Dec 27, 2018 by Wendy Almeida
  Here’s a roundup of the most read columns from our expert martech contributors this year.
• 5 martech predictions for 2019 that marketers should be thinking about now
  Dec 26, 2018 by Robin Kurzer
  Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise tools.
• How martech vendors jockeyed for position in 2018
  Dec 26, 2018 by Barry Levine
  From responding to regulation to paving the way for new partnerships and technological possibilities, here’s a look at the big moves marketing technology vendors made this year.
• The most significant martech deals of 2018 and what they mean for the landscape
  Dec 24, 2018 by Robin Kurzer
  Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions.
• Without marketing strategy, the LUMAscape is one hand clapping
  Dec 24, 2018 by Tim Burke
  Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas.
• Digital marketing’s 2018 ‘Naughty and Nice’ just might surprise you
  Dec 24, 2018 by Barry Levine
  Blockchain and AI can’t yet generate lists for the jolly old elf, so we offer our selections for the best and worst in marketing, ads and search this year.

From Marketing Land:

• Build more emotionally engaging experiences with a personalized data strategy
  Dec 28, 2018 by Rakhi Patel
  Here are three audience management strategies marketers can use to supply new and captivating content.
  
• What Amazon Advertising’s big 2018 advancements will mean for 2019
  Dec 28, 2018 by Ginny Marvin
  The ecommerce giant’s ad business continued to grow as it made significant updates to its advertising systems and capabilities.
  
• Publishers using real-time data can help their bottom line, here’s how
  Dec 27, 2018 by Jason Downie
  It’s time publishers caught up to marketers on the personalization front. These three strategies can help.
  
• Alexa’s stellar holiday season bodes well for smart speakers, connected technology
  Dec 27, 2018 by Robin Kurzer
  Customers used Alexa to order gifts 3x more than last year and bought ‘millions more Amazon devices’ than they did in 2017.
  
• Ask an SMXpert: New approaches in customization can build better analytics reports
  Dec 27, 2018 by Wendy Almeida
  Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.
• Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
  Dec 24, 2018 by Greg Sterling
  Up to 80 percent of bidstream location data found to be either ‘fraudulent or suspicious.’
• Merkle launches bidding platform tailored for Amazon sponsored brand ads
  Dec 24, 2018 by Ginny Marvin
  The proprietary platform was developed to meet growing client demand for bidding at scale.

From Around The Web:

• EU’s Historic Android Antitrust Fine Did Little To Stop Google: Report, Android Headlines
• Marketers — your customers don’t think your AI and machine learning plans will work | ITProPortal, ITProPortal
• PixelMe raises $1.3 million for its retargeting URL shortener, TechCrunch
• The Top 10 Changes to Come to Marketing and Technology, According to Marketers, AdWeek