MarTech Today: The ‘GDPR horror show,’ Facebook’s global GDPR implementation & Taboola’s Apple News-like service for Android

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• President Trump: Save us from the GDPR horror show
  Apr 4, 2018 by Chris Elwell
  Third Door Media CEO Chris Elwell explains the onerous costs of complying with the European privacy regulation and calls upon the President to protect American businesses from its effects.
• Facebook booting data brokers, simplifying privacy tools to bolster user confidence
  Apr 4, 2018 by Greg Sterling
  The company is turning off ‘Partner Categories’ and adding privacy shortcuts.
• Facebook: We’ll implement GDPR privacy protections globally
  Apr 4, 2018 by Greg Sterling
  The company’s public commitment puts pressure on others in the US to make the same pledge.
• Gartner offers first Magic Quadrant for Content Marketing tools
  Apr 4, 2018 by Barry Levine
  The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for oblivion.
  
• 9 steps you can take now to get prepared for GDPR
  Apr 4, 2018 by Robin Kurzer
  There are still things you can do before the May 25 deadline to be more prepared for the European legislation.
• Taboola launches Apple News-like service for Android
  Apr 4, 2018 by Barry Levine
  The new service is initially offered at an OS level for ZTE devices in four countries.
• Facebook expands A/B ad-testing capabilities & adds reporting features
  Apr 4, 2018 by Amy Gesenhues
  Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs.

From Marketing Land:

• Who’s storming the stage at MarTech?
  Apr 4, 2018 by Marketing Land
  L’Oréal. The New York Times. Verizon. Aetna. Weight Watchers. Netflix. Airbnb. What do they have in common? They’ll all be sharing their experiences from the intersection of marketing, technology, and management at MarTech, April 23-25 in San Jose. Join them and thousands of other members of your marketing technology tribe for an inspiring experience.

From Around The Web:

• How To Live Stream On Facebook (And What Not To Do), Ignite Visibility
• Smartly.io Introduces End-to-End Creative Solutions to Automate Storytelling at Scale, PR Newswire