Gartner offers first Magic Quadrant for Content Marketing tools

If you’re familiar with the term “content marketing,” don’t get too attached.

According to the first Magic Quadrant report on Content Marketing Platforms (subscription required) from research firm Gartner, the term will be dead within three years — because all content will be marketed as a way of attracting attention-limited audiences.

For the moment, though, a variety of vendors employ that term to describe their software solutions for planning, distributing, optimizing and analyzing content that is created for specific marketing purposes, like educating customers about a given technology or promoting a notable case history.

The Leaders in this report are NewsCred, Kapost, Contently and Percolate, which are tops in both Completeness of Vision and Ability to Execute. Skyword, ScribbleLive, Spredfast and Sprinklr are pegged as Niche Players, which are on the short end of both those metrics.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.