MarTech Today: SRAX’s user data platform, PageFair on IAB consent framework & the martech survey salary

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• SRAX readies its BIG platform so users can make money from their data
  Mar 14, 2018 by Barry Levine
  The new service offers data management, transparency and sales and attempts to make users beneficiaries of their own info.
• PageFair on IAB consent framework: ‘Violates GDPR’
  Mar 14, 2018 by Barry Levine
  The anti-ad blocking firm, which recently launched a consent-less advertising initiative, reacts to the IAB’s new proposal for how ad tech should handle user consent.
• The martech salary survey is now available
  Mar 14, 2018 by Michelle Robbins
  Marketing Operations dominates the roles; gender wage gap evident across all salary levels below senior executive.
• Google offers 6 predefined, multistep ‘routines’ for the Google Assistant on Home
  Mar 14, 2018 by Greg Sterling
  They include good morning, bedtime and commuting to or from work.

From Marketing Land:

• Omnichannel Personalization at Scale: How leading brands drive sales across channels
  Mar 14, 2018 by Digital Marketing Depot
  Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they’re on.
• Reddit introduces native promoted post ads in its mobile apps
  Mar 14, 2018 by Ginny Marvin
  The company says its iOS and Android apps are now the most popular way for users to access Reddit content on mobile.
• Report: France suing Google, Apple over mobile developer contract terms
  Mar 14, 2018 by Greg Sterling
  Seeking to curb ‘abusive trade practices,’ the country will seek heavy fines.
• GroundTruth adds ‘pay per SKU’ model to its performance location products
  Mar 14, 2018 by Greg Sterling
  Targeting CPG brands, it only asks them to pay for actual in-store sales.

From Around The Web:

• Apple opens WWDC 2018 registration: June 4-8 in San Jose, 9to5Mac
• How Chatbots Can Help Your E-Commerce, MarketingProfs
• How integrated data and technology helped 3 companies transform their marketing, Think with Google

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.