Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Reddit introduces native promoted post ads in its mobile apps

Reddit introduces native promoted post ads in its mobile apps

The company says its iOS and Android apps are now the most popular way for users to access Reddit content on mobile.

Ginny Marvin on March 14, 2018 at 12:00 pm

Reddit announced the launch of native promoted posts for its mobile apps on Wednesday.

The company said in an email to advertisers that its apps are the most popular way its 330 million monthly active users access Reddit content on mobile, and they now account for 41 percent of time spent on Reddit across all platforms. Logged-in app users also spend 30 percent more time per day than users who log in from desktop, and 80 percent of app users don’t access Reddit on desktop, according to the company.

Reddit’s promoted posts will run in-feed on iOS and Android apps.

All those behaviors point to the reason Reddit is giving advertisers a way to reach its app users with native in-feed ads.

In-app promoted posts will have all the elements of a standard Reddit post, including upvotes, downvotes and comment threads. The native mobile ads will also include comments, which was not possible before on the mobile ads.

Native promoted posts will be available on iOS starting Monday, March 19, and will roll out to Android in the coming weeks.

Reddit has been steadily building up capabilities for advertisers. In November, the company updated its reporting dashboard in its ads platform, which launched last March. As we reported last fall, however, some advertisers still think of it as a scary place for brands and aren’t aware of Reddit’s efforts to create brand-safe opportunities to reach audiences.

Ads on Reddit can be targeted by user interest, subreddit, location, device and time of day. Locations and subreddits can also be excluded from targeting.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Webinar: Work smarter, not harder, to give customers what they want
    B2B customer journeys that begin at review sites are significantly shorter
    Using Google Analytics 4 integrations for insights and media activations
    Why we care about performance marketing
    Processes, visibility and optimization: The keys to digital marketing transformation

About The Author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Best Practices for Bringing Together All Your Marketing Data

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.