MarTech Today: Pixability’s brand safety guarantee, IAB’s GDPR advice & AI is here and now

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Pixability guarantees YouTube brand safety for advertisers
  Feb 9, 2018 by Ginny Marvin
  Two new solutions offer refunds on YouTube placements that don’t meet each advertiser’s own brand-safe criteria.
• The MarTech Minute: Shim promoted to Slack CFO, industry vets form Metaforce consultancy and more
  Feb 9, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed
• IAB’s first publication on blockchain in advertising paints an optimistic picture
  Feb 9, 2018 by Barry Levine
  The white paper surveys current projects and the remaining challenges but envisions an ad future that solves the big problems.
• IAB publishes GDPR advice for advertisers who use OpenRTB
  Feb 9, 2018 by Robin Kurzer
  The organization also announced the formation of a GDPR Technical Working Group.
• How customer lifetime value analysis is transforming partner marketing
  Feb 9, 2018 by Pete Cheyne
  Contributor Pete Cheyne explains how today’s smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships.
• Beyond the AI hype: AI is here and now, and adoption is rising
  Feb 9, 2018 by Jim Yu
  Think artificial intelligence is the next big thing? Contributor Jim Yu explains it’s already being widely employed and will soon be a must-have for your marketing stack.

From Marketing Land:

• Facebook tests downvoting as it learns how to gauge meaningful engagement on Page posts
  Feb 9, 2018 by Tim Peterson
  Facebook’s downvoting test only applies to comments on public Page posts and does not affect how posts, comments or Pages are ranked.

From Around The Web:

• A History Of Programmatic And The Era Of Control, AdExchanger
• AdSense now supports Tamil, Inside AdSense
• Why Augmented Reality Will Be Your Next Customer Channel, CMS Wire

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.