Marketing Day: June’s top 10 video creators, expanded text ads & Dollar Shave Club’s CMO

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Top 10 video creators in June: BuzzFeed Tasty keeps the lead, but loses a million views
  Jul 20, 2016 by Amy Gesenhues
  According to Tubular Labs video analytics, the top 100 videos earned a combined 40.4 billion views across YouTube, Facebook, Vine and Instagram.
• Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads
  Jul 20, 2016 by Barry Levine
  Called Fusion, it is designed to help publishers manage the transition away from Flash.
• Expanded Text Ads: Are they living up to the hype?
  Jul 20, 2016 by Laura Collins
  Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients.
• 12 programmatic creative tactics for retail and retailer brands
  Jul 20, 2016 by Digital Marketing Depot
  Programmatic has transformed how the advertising game is played, unlocking a new strategy of tailoring and testing creatives. In turn, this activates programmatic data to maximize campaign performance by audience. This white paper from Thunder is designed to spark your creativity and equip you with the methods to take full advantage of the opportunity.
• Using spark files for content creation
  Jul 20, 2016 by Julie Joyce
  Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links.
• What do employers look for in a content marketer?
  Jul 20, 2016 by Kerry Jones
  Columnist Kerry Jones explains why content marketers need to be both technical wizards and artistic geniuses to land a job.
• A CMO’s View: How Dollar Shave Club built its brand on video marketing
  Jul 20, 2016 by Amy Gesenhues
  As the company’s first marketing employee, Adam Weber now serves as Dollar Shave Club’s CMO, leading the brand’s video marketing strategy.
• Imperson unveils chatbot platform so you can create your own character
  Jul 20, 2016 by Barry Levine
  The self-service platform utilizes the same technology it employed to launch Miss Piggy and other chatbot personalities.
• DialogTech launches machine learning to automatically categorize phone calls
  Jul 20, 2016 by Barry Levine
  Company says new capability is the first such use of that tech outside of call centers.
• 5 ways to send the most relevant emails to your recipients
  Jul 20, 2016 by Scott Heimes
  How do you get people to open and engage with your emails? Columnist Scott Heimes says it’s all about sending what they want to receive.
• Twitter expanding Featured Tweets and response time tests to more brands
  Jul 20, 2016 by Matt McGee
  One test tells users how responsive brands are, and another lets brands show their best tweets on profile pages.
• Christmas in July: 4 ways to maximize your holiday ad budget
  Jul 20, 2016 by Andrew Waber
  It’s time to unwrap your holiday ad strategy! Columnist Andrew Waber’s data-backed recommendations will help you prepare for the season and stay a step ahead of your competitors.
• On Prime Day, 74% of all US ecommerce happened on Amazon [Report]
  Jul 20, 2016 by Matt McGee
  Slice Intelligence data reinforces Amazon’s claim that Prime Day 2016 was huge and suggests it has plenty of room to grow, too.

• Microsoft reports $22.6B in revenue for Q4, reaching $92B for its 2016 fiscal year
  Jul 20, 2016 by Amy Gesenhues
  CEO Satya Nadella says Microsoft is “well positioned” for new opportunities in the coming year.
• Twitter-NBA deal marks first exclusive original shows for social network, company confirms
  Jul 19, 2016 by Tim Peterson
  Twitter’s two-year renewal with the NBA marks the first time Twitter has secured exclusive original shows and changes who oversees ad sales.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Soon, import call conversion data into AdWords for better attribution & optimization
• An experiment in trying to predict Google rankings
• New insights on the customer decision journey
• New Google ranking study shows links are incredibly important to the ranking algorithm

Online Marketing News From Around The Web:

Analytics

• A Closer Look at the State of Predictive Analytics, www.emarketer.com
• How-to: measure media spend’s impact at all points of the funnel, 3qdigital.com

Business Issues

• Google Uses AI to Lure New Cloud Customers, www.wsj.com

Content Marketing

• 13 Suggestions for Content Marketing Inspiration, www.komarketingassociates.com
• 5 Content Marketing Trends Sweeping Europe, contently.com
• Content Marketing Strategy, Done Right, www.cmswire.com
• Creative Spotlight: 5 Tips for Creating Compelling Ideations, www.copypress.com
• Eight quick, no-hassle content ideas for local businesses, econsultancy.com
• How to Create Engaging Content (Even If Your’e a Terrible Writer), blog.crazyegg.com
• How to Make Award Winning Creative Content, www.distilled.net
• How to Measure the Success of Content Marketing, www.searchenginejournal.com
• Marketing Systems: How Guiding the Customer Journey with Content Works, www.jeffkorhan.com
• The History of Content Marketing, unbounce.com

Conversion Optimization

• 3 Top Conversion Rate Optimization Rules, www.seerinteractive.com

Copywriting, Design & Usability

• Here’s Why Web Design Will Affect Your Business, www.searchrank.com
• How to Create a “Luxurious” User Experience (and Avoid Looking “Cheap”), conversionxl.com

Ecommerce

• 7 merchandising strategies to drive ecommerce revenue, www.internetretailer.com
• Amazon’s private-label ambitions and what they mean for rivals, www.internetretailer.com
• Global Ecommerce Payment Market Will Grow 16% By 2020, multichannelmerchant.com
• How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas, www.adweek.com
• Pinterest’s commerce head explains how A.I. and machine learning will transform shopping, venturebeat.com
• What is wrong with your mobile loyalty program and how to fix it?, www.mobilecommercedaily.com

Email Marketing

• 4 Ways Email Can Drive Other Marketing Channels, www.practicalecommerce.com
• 7 stats that reveal the future of email marketing, myemma.com
• Email Marketing Personalization 101, movableink.com

General Internet Marketing

• Dispelling Common Influencer Marketing Misconceptions (Report), www.adweek.com
• Five Traits of a Modern Marketing Leader, adage.com
• How to Create Images That Attract & Convince Your Target Niche, moz.com
• How TV ad spending stacks up against digital ad spending in 4 charts, digiday.com
• Keep Your Friends Close and Your Influencers Closer, www.convinceandconvert.com
• The First Three Steps a CMO Should Take to Better Align Sales and Marketing, www.martechadvisor.com
• What Google’s My Activity Feature Means for Brands, adage.com

Internet Marketing Industry

• Cupid Media Translates 70 Million Words Per Month With SDL Technology, www.sdl.com
• PostUp Announces Launch of Podcast, “Email Marketing’s Grave”, www.marketwired.com

MarTech

• A Publisher’s Plea For Ad Tech Vendors, adexchanger.com
• Chatbots Are Making a Splash: Here’s How Marketers Can Prepare, www.cmswire.com
• CMO Survey: Which Emerging Technology Will Transform the Customer Experience?, www.marketingprofs.com
• How Marketing and IT Can Drive Engagement, blog.marketo.com

Mobile/Local Marketing

• 15 Awesome Social Media Apps for iPhone, www.razorsocial.com
• 5 Self-Serve Platforms for Location-Based Mobile Campaigns, streetfightmag.com
• Android Users Interact More with Push Notifications, www.emarketer.com
• Big mistakes that app marketers make daily, www.mobilecommercedaily.com
• Controlling the Chaos: Why Progressive Mobile Matters, multichannelmerchant.com
• Facebook’s Messenger hits 1 billion users, after two years as standalone app, www.reuters.com
• Using machine learning to predict drivers of bounce and conversions on mobile, amphtml.wordpress.com

Social Media

• 10 Social Lessons for B2B Companies, simplymeasured.com
• 11 Pinterest Myths Debunked, blog.tailwindapp.com
• 26 WordPress Plugins for Social Media Marketers, www.socialmediaexaminer.com
• 7 Quick-Win Tactics For Social Media Success, www.searchenginepeople.com
• A Day in the Life of a Social Media Marketer (2026 edition), contentmarketinginstitute.com
• Does Your Social Media Strategy Address Customer Security Concerns?, www.adweek.com
• Facebook throws shade at Snapchat’s anti-creepy business, techcrunch.com
• Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach, www.wordstream.com
• Is This New Snapchat Ad Feature Cool — or Creepy?, smallbiztrends.com
• Social beats television in impact on purchasing decisions, www.mobilecommercedaily.com
• The 5 Biggest Changes to Visual Content on Social, simplymeasured.com
• Twitter admits it has ‘a lot of work’ to do with abusive trolls following Leslie Jones controversy, digiday.com
• Why LinkedIn is the Only Social Media I Use, www.problogger.net

Video

• Facebook Android Users Can Now Save Videos, www.adweek.com
• Facebook Live now lets you stream up to 4 hours of video, venturebeat.com
• New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality, www.adweek.com
• Why BitTorrent is venturing into live video news, digiday.com
• Why Video Marketing’s Popularity Is Great News for Writers, www.marketingprofs.com
• YouTube Music Campaign Shows How Music Touches Every Type Of Person, www.fastcocreate.com
• YouTube, Vine Personalities Getting Paid for Facebook Live Videos, Too (Report), www.adweek.com