Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Marketing Management » Marketing Day: Super Bowl LII brands, Burger King’s net neutrality ad & Facebook’s CMO retires

Marketing Day: Super Bowl LII brands, Burger King’s net neutrality ad & Facebook’s CMO retires

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on January 24, 2018 at 4:00 pm

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Will AMP improve your rankings? How to set up an AMP test
    Jan 24, 2018 by Stephanie LeVonne
    Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site.
  • How AI can uncover new insights and drive SEO performance
    Jan 24, 2018 by Jim Yu
    Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior.
  • The Super Bowl LII advertisers ready to play: Returning brands, newcomers & a handful of teaser ads
    Jan 24, 2018 by Amy Gesenhues
    This year’s Super Bowl will include a mix of debut advertisers, along with long-standing Super Bowl sponsors like Budweiser, Pepsi and Doritos.
  • Reach score: A suggested standard for local marketing
    Jan 24, 2018 by Megan Hannay
    Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture.
  • Burger King Whopper-splains net neutrality’s repeal in new ad
    Jan 24, 2018 by Tim Peterson
    Net neutrality may be too abstract an issue for many people to revolt at its repeal. So the brand illustrated it in language Americans can grasp: fast food.
  • A new era of personalization: The hyperconnected customer experience
    Jan 24, 2018 by Andy Betts
    In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience.
  • 15 PPC pro tips for writing text ads
    Jan 23, 2018 by Pauline Jakober
    Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy.
  • 3 SEO tasks to start 2018 off with a bang
    Jan 23, 2018 by Jeremy Knauff
    Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas.
  • How companies are using chatbots for marketing: Use cases and inspiration
    Jan 23, 2018 by Daniel Faggella
    In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them.
  • Facebook CMO Gary Briggs is retiring
    Jan 23, 2018 by Tim Peterson
    The former Google marketer oversaw Facebook’s first foray into TV advertising and leaves at a time when the company’s brand could use some help.
  • Google AdSense adds style automation for native in-feed ads
    Jan 23, 2018 by Ginny Marvin
    The new option aims to match the look and feel of a publisher’s feed automatically.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • Side by side: Comparing two performance marketing tools/agencies
    Jan 24, 2018 by Andreas Reiffen
    Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies.
  • With push notifications, there’s always room for improvement
    Jan 24, 2018 by Kristin Cronin
    Push notifications have made some positive headway over the past few years, but there’s clearly still room for improvement. Columnist Kristin Cronin offers tips on how to up your push game without pushing users away.
  • Marketing operations 2.0: Defining the new organizational structure
    Jan 24, 2018 by Debbie Qaqish
    What does the org chart for a successful marketing operations (MO) team look like? Columnist Debbie Qaqish takes a look at the characteristics that make up a strategic MO structure.

Online Marketing News From Around The Web:

  • 10 practical questions marketers should ask themselves this year, Econsultancy
  • 6 Reasons to NOT Ignore Amazon as a Content Platform, Marketo
  • AR: Lessons learned so far and where the tech could be headed, Mobile Marketer
  • As 2018 Gets Under Way, Digital Ad Execs Are Worried About These Five Issues, AdExchanger
  • In a Mobile-First World, Shorter Video Ads Drive Results, Facebook Business
  • Mobile Ecommerce Design: How to Optimize with 10 Best Practices, Shopify
  • Put the Customer at the Heart of Your Content Strategy, Movable Ink
  • What Are the Implications of Amazon’s Platform Dominance?, CMS Wire
  • What’s Going to Happen in Video Marketing in 2018?, MarketingProfs
  • YouTube Investing $5 Million in Creators Promoting “Empathy”, Variety

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    HubSpot customers paying 12% more than in 2021
    Closing your team’s technical gap without hiring
    Marketers want better features from their martech solutions
    AI and machine learning in marketing: Are you deploying the right models? 
    Google, NBCUniversal duking it out to be Netflix adtech provider

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

Get a Jumpstart with Google Analytics 4!

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.