15 PPC pro tips for writing text ads
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy.
While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction to your brand — and we all know how important first impressions are!
Additionally, you need your ad to accomplish certain things. You want to grab attention, communicate your message clearly and get qualified prospects to click — all while staying within character count limits and other restrictions.
So, how do you write a great text ad? Here are 15 tips for getting it done right.