Google AdSense adds style automation for native in-feed ads

Publishers that want to run Google AdSense native in-feed ads on their sites can now opt to have Google’s machine learning take control of the creative look and feel of those units.

Native In-feed ads are meant to have the look and feel of the rest of the content in a feed. Now, when creating an in-feed ad unit, publishers can select “Let Google suggest a style” and enter a URL with a feed on it. Then they can select an element from the feed — font, color, styles — for the ad unit to match.

This is a new option. The manual functionality is still available for those who want more control over their ad units.

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.