How AI can uncover new insights and drive SEO performance
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior.
In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are starting to use AI, machine learning and deep learning systems to uncover new insights, automate labor-intensive tasks and provide a whole new level of personalization to guide website visitors through their purchase funnel. We have now fully entered the AI revolution.
For clarity and for context within this article, I find the following definitions helpful:
- Artificial intelligence is a broad field, covering a range of machine applications to carry out tasks that typically require human intelligence. Human intelligence encompasses a broad range of behaviors, so it should be no surprise that the umbrella term “artificial intelligence” can be used to categorize natural language processing, chess playing, driverless cars and millions of examples in between.