Marketing Day: Facebook fights clickbait headlines, Twitter’s new ads & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Two announcements show how location intelligence and proximity are entering marketing mainstream
  Aug 4, 2016 by Greg Sterling
  Gimbal and Swirl tools designed for marketers, not developers or IT departments.
• How do your webinars stack up?
  Aug 4, 2016 by Digital Marketing Depot
  The first step to mastering webinar performance is understanding the larger trends in webinar marketing.
• How Facebook is stepping up its whack-a-mole war against clickbait now
  Aug 4, 2016 by Tim Peterson
  Facebook has created a system to identify common phrases found in clickbait headlines to step up its crackdown.
• 4 things you didn’t know about rich snippets
  Aug 4, 2016 by Pratik Dholakiya
  Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started.
• How to manage ad partners in regulated industries: Retail (Part 3 of 5)
  Aug 4, 2016 by Lori Weiman
  Retail marketers must tread carefully to avoid running afoul of the Federal Trade Commission. Columnist Lori Weiman lays out the relevant considerations so marketers may move forward with confidence.
• Data and tag management: the DNA of marketing personalization
  Aug 4, 2016 by L. Erik Bratt
  Looking to improve the customer experience across all touch points? Columnist L. Erik Bratt explains how tag management can help achieve this through personalization.
• Google Analytics launches Demo Account for learning & training
  Aug 4, 2016 by Ginny Marvin
  Demo Account is populated with real data from Google’s ecommerce store and accessible to all users.
• Why context is digital marketing’s next frontier
  Aug 4, 2016 by Rebecca Lieb
  Once upon a time, personalizing content was the ultimate in marketing sophistication. No more, says columnist Rebecca Lieb, who urges marketers to think deeply about why, how and where customers seek out their brands.
• Twitter’s newly incentivized conversational ads could help its pricing problem
  Aug 4, 2016 by Tim Peterson
  Twitter is adding a way for brands to incentivize people to tweet about their ads and get some extra, potentially free, impressions.
• Official: Facebook launches new layout for Pages
  Aug 4, 2016 by Tamar Weinberg
  Facebook’s new layout for Pages has rolled out, giving brands a lot more credit where it’s due on the social network.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google app now delivering restaurant reviews & best-of-lists for local searches
• How to get the old Google Keyword Planner volume data
• Gboard gets first major update with internationalization, smart GIF suggestions & custom keyboards
• Google My Business drops ability to edit business description field
• 6 top content management systems compared

Online Marketing News From Around The Web:

Analytics

• How Predictive Analytics Optimizes Sales for SaaS Customer Success Teams, www.martechadvisor.com
• How to Use Customer Lifetime Value Analysis Results, www.cardinalpath.com

Blogs & Blogging

• Blog post checklist, yoast.com
• Find New Audiences Publishing at Medium, smallbiztrends.com

Business Issues

• Another communications head leaves Twitter, techcrunch.com
• As Mayer era winds down, Yahoo’s PR head to depart tomorrow, www.recode.net
• Here’s who might buy Twitter, venturebeat.com
• Square’s second-quarter earnings beat Wall Street expectations as revenue surges, qz.com

Content Marketing

• 3 Easy (and Slightly Radical) Ways a Headline Can Spark Content Marketing, www.practicalecommerce.com
• Crafting the Perfect Content Curation Strategy, www.martechadvisor.com
• Has Content Marking Gotten Too Boring?, www.cmswire.com
• How to Create Content That Actually Gets Noticed, blogs.constantcontact.com
• How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges, blog.marketo.com
• Knowing When to Welcome a Content Opportunity, www.compukol.com
• Why Measuring Content Experiences Drives Better Content Marketing, www.convinceandconvert.com

Conversion Optimization

• 7 Ways to Use Curation to Drive Conversions, multichannelmerchant.com
• How to Create the Perfect Website A/B Test, blog.crazyegg.com

Copywriting, Design & Usability

• 5 Extremely Actionable Tips to Improve Your Content Writing, www.jeffbullas.com
• Breaking Out Of The Box: Design Inspiration, www.smashingmagazine.com
• How to Make Your Writing Real, www.copyblogger.com
• The Content Marketing Kitchen: 4 Tips for Writing Delicious Copy, www.toprankblog.com

Domaining

• An everlasting domain name registration?, domainnamewire.com
• Nestle retains iconic ChipWich.com domain name, domainnamewire.com

Ecommerce

• Amazon Is Suppressing Titles (And Other Information You Need to Know), www.marketingwords.com
• Are You Staying One Step Ahead on Amazon?, multichannelmerchant.com
• E-retailers go for the Summer Olympics gold, www.internetretailer.com
• Jet.com may be bought by Wal-Mart, after banking too heavily on competitive pricing against Amazon., qz.com
• The Essentials of a Product Page that Says, “Cha-Ching!”, 97thfloor.com

Email Marketing

• Where did all the Mandrill users go?, medium.com
• 20 Email Marketing Hacks for Increased Everything, multichannelmerchant.com
• How to Go for Olympic Gold With Your Email Marketing Campaign, multichannelmerchant.com
• New Techniques Used to Target Business Email, www.wsj.com
• Six Email Habits That Are Alienating Your Customers, www.marketingprofs.com
• Subject line remix, myemma.com
• The Sports Marketer’s Email Playbook, movableink.com

General Internet Marketing

• Honest Answers for People-Based Marketing, thedma.org
• How Innovation and Integration Continue to Shape the Future of Marketing, www.adweek.com
• How to Speed up your Journey to Personalized B2B Marketing, www.martechadvisor.com
• Marketers, Do You Know if Your Customers Are Struggling?, adage.com
• Skip Marketing 101 and Read This Instead, www.verticalresponse.com
• The 3 Biggest Mistakes Marketers Make With Buyer Personas, contentmarketinginstitute.com

Internet Marketing Industry

• AppNexus Launches PreBid Enterprise, an Exchange Management System Powered by Prebid.js, www.prnewswire.com
• Ping Identity Acquires UnboundID to Deliver the Leading Customer Identity and Access Management Solution, www.businesswire.com
• Small and Mid-Sized Businesses Leave Marketo for Act-On to Deliver Results, Not Anxiety, press.act-on.com
• StrikeAd By Sizmek Unveils New Offerings For Mobile Video Ad Buyers, globenewswire.com

Mobile/Local Marketing

• 3 reasons messaging apps and chatbots will change the face of marketing, venturebeat.com
• How an app made this startup profitable, www.internetretailer.com
• How In-App Messages Turn Customers into Loyal Fans, www.cmswire.com
• LinkedIn open sources nifty Android app testing tool, techcrunch.com
• Meeting the challenge of Amazon’s powerful mobile app, www.internetretailer.com
• Put Mobile Strategy at the Heart of Your Business, www.cmswire.com

Other Items

• EU-U.S. Privacy Shield Now in Effect: Important Things Marketers Should Know, thedma.org
• New research: Zeroing in on deceptive software installations, security.googleblog.com

Reputation Management

• Diagramming the Story of a 1-Star Review, moz.com
• So You Want to Be a Thought Leader, www.komarketingassociates.com
• Ways Recommendations Fail and How Split-Testing is Changing Consulting, www.distilled.net

Social Media

• 10 Social Media Don’ts For Businesses During The Olympics, www.searchenginejournal.com
• 5 Things To Know About Facebook’s New Page Layout, www.searchenginejournal.com
• 8 Ways to Consistently Generate Excellent Content for Social Marketing, simplymeasured.com
• A Reference Guide for Social Media Scheduling – Tools and Tactics, www.razorsocial.com
• Comparing Costs and Features of Top Social Media Tools, BruceClay.com
• How CBS Sports Connect With Readers On Social Media, www.newswhip.com
• How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival, contently.com
• How to Boost Your Brand With Instagram for Business, www.adweek.com
• How to Use the Twitter Dashboard, www.socialmediaexaminer.com
• Instagram Stories: what do marketers need to know?, econsultancy.com
• New Klout Data Available in Gnip 2.0, www.Twitter.com
• The Audacity of Copying Well, stratechery.com
• Updates to Our Cookie Policy, blog.linkedin.com
• Why You Need to Prep Employees Before They Go to the Social Media Frontlines, www.marketingprofs.com

Video

• Dailymotion Seeks To Diversify Video Demand After LiveRail Shutters, adexchanger.com
• Digital Video Platforms Are Drawing Ever-Increasing Numbers of Viewers, www.emarketer.com
• Ideas come to life with video on Pinterest, blog.pinterest.com
• Making a Professional Video for Your Business Is Now Easier Than Ever, www.socialmediaexplorer.com
• Pinterest starts expanding its visual search tools to video, techcrunch.com
• UK and US publishers agree: Video is where the money is, digiday.com