4 things you didn’t know about rich snippets
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started.
Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find exactly what they’re looking for.
Depending on the page content, this extra information might include site navigation breadcrumbs, customer reviews, TV and movie information, event information, recipe information, product information and so on.
By marking up webpages using vocabulary from schema.org, webmasters can help their sites become eligible to display rich snippets in search results. While Google does not guarantee that rich snippets will appear for any site, incorporating structured data markup makes it easier for search engines to crawl, parse and display page content.
Despite their having been around for over seven years now, there are still plenty of misconceptions around rich snippets. Following are four facts you should know about them.