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Marketing Day: Facebook adds gaming features, Cyber Monday reports & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on November 29, 2016 at 4:10 pm | Reading time: 6 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

7 major mistakes that will derail your CMS project (and how to avoid them)
Nov 29, 2016 by Digital Marketing Depot
Moving to a new CMS is a large endeavor that requires the support and participation from many in your organization. This e-book from eZ Systems provides advice and breaks down the challenges you will inevitably face on your way to building a successful CMS project.
PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
Nov 29, 2016 by Pauline Jakober
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.
Facebook adds gaming inside Messenger, News Feed
Nov 29, 2016 by Tim Peterson
Facebook adds video games to the list of things that people can do without needing to leave Facebook.
Report: Cyber-Monday was the largest ecommerce day in history
Nov 29, 2016 by Greg Sterling
Nearly $3.4 billion spent online according to data from Adobe.
SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Nov 29, 2016 by Bryson Meunier
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.
Share your obsession with SEO & SEM as a team & score BIG at SMX West
Nov 29, 2016 by Marketing Land
Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. Members will get must-know SEO, SEM, mobile and conversion optimization tactics at more than 50 sessions and from 100 expert presenters.
Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
Nov 29, 2016 by John Donnelly III
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.
Psychology and personalization: two P’s in a pod
Nov 29, 2016 by James Green
Guest contributor Tyler Marcum of Magnetic discusses the power of personalization in creating more effective digital marketing strategies.
6 ways marketers try to manipulate subscribers and why we should stop
Nov 29, 2016 by Chad White
Don’t underestimate the intelligence of your subscribers. Columnist Chad White describes six email marketing manipulations and explains why they’re misguided.