How True Classic uses post-purchase experiences to increase revenue
The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates.
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects.
Fuel for your marketing strategy.
The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates.
The importance of predictive analytics in marketing continues to grow as brands try to get ahead (and stay ahead) of the customer.
Marketing artificial intelligence (AI)
New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes.
Understand if it's time to move on by evaluating solution fit, looking into your vendor's plans and exploring the competitive landscape.
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
Marketing artificial intelligence (AI)
The discovery that Adobe's Firefly wasn't entirely trained on licensed images has enterprise marketers concerned about lawsuits.
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email.
Content management systems (CMS)
Webflow's vision for a Web Experience Platform empowers marketing teams.
A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from "inert" to "fandom."
Dominate local markets by mastering hyper-targeted advertising, creating localized content and fostering lasting customer relationships.
Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data.
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand.
Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they?
On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out.
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit.
Marketing artificial intelligence (AI)
Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers.
Marketing artificial intelligence (AI)
Learn to strategically select AI tools for your marketing's success and discover top LLMs driving the industry.
Marketing work management buyer's guide
There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI.
Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights.
A look at what's better and what's worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road.
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.
CDP GrowthLoop will make TransUnion's TruAudience data available to users in the hope of improving match rates.
Tips to stay compliant with Google's email guidelines, plus best practices for data hygiene, domain authentication and privacy law adherence.
Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized.
U.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report.
Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations.
Microsoft gets in on the bulk email restrictions act with an External Recipient Rate limit for Exchange Online.
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.
Real-time does not have to mean right now. It’s delivering the information when the end user needs it.
Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs.
Ana Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker.
Customer relationship management (CRM)
The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: deep links in push notifications for a regional gym chain.
Marketing artificial intelligence (AI)
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes.
Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth.
A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors.
Brands claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.