Marketing Day: Dentsu Aegis To Acquire Covario, New Facebook App Analytics & Yelp Fined $450K

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook To Users: iOS 8 Update Hasn’t Changed How We Use Your Location Data
  Facebook and privacy have had a dicey relationship over the years; the issues and worries have been well documented. So with today’s Apple iOS 8 update, the social network is trying to inoculate itself against possible backlash regarding changes to location settings in its iPhone app. It’s not us, Facebook’s product management director Adam Mosseri […]
• Dentsu Aegis Network To Acquire Covario’s Content Marketing & Search Agency
  Dentsu Aegis Network, the London-based global network of media and digital marketing organizations — announced today it has signed an agreement to acquire Covario’s content marketing and search agency business. Once the acquisition is complete, the San-Diego based search and content marketing firm will operate as iProspect, Dentsu Aegis Network’s global digital performance agency. Jeremy […]
• Burt’s Bees Founder To Read #BurtsBeeDay Wishes To Bees During Live Web Event
  The skin care company’s eponymous founder is curating socially-submitted content in a live web show.
• New Facebook App Insights Analytics Tool Offers Deeper Dive Into App Performance Metrics
  Facebook has released a new app insights analytics tool for developers that helps track an app’s performance and retention by groups. Using the new “Label cohorts” within the updated analytics tool, developers can segment app users to measure factors like revenue or the time spent within the app by different groups. The label cohorts also […]
• Yelp Fined $450K By FTC For Collecting Kids’ Registration Info
  The U.S. FTC announced today that Yelp agreed to pay $450,000 to settle a complaint brought for violations of the Children’s Online Privacy Protection Act (COPPA). The alleged violation involved collection of registration information from minors under the age of 13. COPPA prohibits the collection of personal information of anyone under 13 without verifiable parental […]
• Get To Know: Groupon CMO Rich Williams
  Rich Williams has served as Groupon’s Senior Vice President of Global Marketing and CMO since June 2011. Prior to joining Groupon, Williams ran worldwide marketing and advertising at Amazon. During his career, he spent nearly seven years developing marketing programs and technologies in a variety of leadership roles at Experian. Currently residing in Chicago, Williams […]
• The New Shopper Marketing Paradigm, Part 4: Maximizing Online Product Conversion Rate
  Columnist Jonathan Opdyke continues his retail series; this time, explaining how brands can increase conversion rates for their products on ecommerce sites.
• Larger iPhones: How Might They Impact Advertisers?
  Do the new iPhone screen sizes affect CTR and should marketers be concerned? Contributor Andrew Waber examines what we know about screen sizes and CTR.
• U.S. Online Display Ad Spending Grew 6.2 Percent In Q2 [Kantar]
  Online display advertising had a strong showing in the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the overall U.S. ad market according to a new report from Kantar Media. Total U.S. advertising expenditures increased just 0.7% in the second quarter of 2014 to $35.6 billion. Kantar points to budget increases […]
• Study: Email Deliverability Not Getting Any Easier
  Legit permission-based emailers still have a hard time making it into the inbox. Contributor Tom Sather shares the latest research from Return Path.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Covario To Be Acquired By Dentsu Aegis Network, Rio SEO To Remain Independent
• Live @ SMX East: Competitive Research For Search Marketers
• TV Rank: Google Gets Patent On Using What You’re Watching To Influence Search Results
• Review: BuzzSumo Ups The Ante In Content Analysis

Online Marketing News From Around The Web:

Analytics

• Cross-Screen Measurement Is About Revenue – And Collaboration, www.adexchanger.com

Blogs & Blogging

• 65 Experts Chime In On How To Stay Motivated To Write, www.b2bmarketinginsider.com
• Blogger Updates Photo Picker, googlesystem.blogspot.com
• How a Blogger Evaluates Bloggers, www.iacquire.com
• How I Write 6000 Words on Some Days, www.probloggingsuccess.com
• How Intel doubled its blog traffic in less than a year, digiday.com
• How to Grow Your Blog Audience By Building Relationships With Other Bloggers, www.smartpassiveincome.com
• The Definitive Guide to Blog Commenting, blog.getresponse.com
• What Are WordPress URL Slugs?, just-ask-kim.com

Business Issues

• Former Qualcomm Exec Named Head of Google Fiber, Wall Street Journal

Content Marketing

• 20 Ways to Make Shareable Content, www.searchenginejournal.com
• 37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning, www.quicksprout.com
• 5 Steps to Get Followers to Amplify Your Best Content Marketing, contentmarketinginstitute.com
• B2B Companies to Grow Content Marketing Budgets in 2015, performinsider.com
• B2B marketers need to get more involved in creating useful content, www.internetretailer.com
• Content Accountability: Make Every Asset Pull Its Weight, relevance.com
• Does Content Marketing Really Have a Confidence Problem?, www.businessesgrow.com
• How to Create a Winning Content Mix for 2015, pushingsocial.com
• How to Create Content That Sells, www.convinceandconvert.com
• How To Create Impactful eBooks As Part Of Your Content Marketing Strategy, blog.visual.ly
• PSA: Stop Deleting Your Content, www.swellpath.com
• Why the Humble Quiz is a Brilliant Content Marketing Tactic, www.jeffbullas.com

Conversion Optimization

• How Small Businesses Can Use Visual Content and Increase Conversions, www.convinceandconvert.com

Domaining

• .Com Versus New gTLDs: Real World Test Results, www.domaininvesting.com
• The gTLD Message is Getting Out, www.domaininvesting.com

Ecommerce

• 5 Ways to Build Links to Ecommerce Websites, www.searchenginejournal.com
• Four Content Marketing Options for Ecommerce Businesses, www.koozai.com
• The RetailMeNot Circular and RetailMeNot Showcase, retailmenot.mediaroom.com
• Veterans of ecommerce launch Loop Integration, www.internetretailer.com
• Will Alibaba disrupt U.S. ecommerce?, www.internetretailer.com

Email Marketing

• 5 Tips to Improve Email Order Confirmations, www.practicalecommerce.com
• Mobile boosts email deliverability, but will it last?, www.mobilecommercedaily.com

General Internet Marketing

• 10 Internet Trends Impacting Marketers, adage.com
• Facebook Marketing Boss Shares Three Lessons for Brands, adage.com

Internet Marketing Industry

• How to cut across the CMO-CIO divide in four steps, econsultancy.com
• Kenshoo Announces Winners of Second Annual Infinity Awards, Recognizing Marketing Excellence, www.kenshoo.com

Mobile/Local Marketing

• An Exclusive Early Look At The Google Play Store’s 5.0 Update, www.androidpolice.com
• Diane Von Furstenberg’s designer Google Glass frames come to the UK, Engadget
• How demographics and devices are shaping the future of mobile commerce, econsultancy.com
• Keeping the creepiness out of mobile marketing, www.internetretailer.com
• Marketers Weigh In on Mobile Check-In, www.adweek.com
• Measurement boundaries to include offline behavior for mobile campaigns, www.mobilecommercedaily.com
• Push It: Boosting Engagement with Mobile Notifications, relevance.com
• Using Click-to-Call to Capture Mobile Audiences, www.marketingprofs.com

Social Media

• Codenamed “Moments”, Facebook Has Built An App For Super-Private Sharing, TechCrunch
• 3 Social Media Measurement Tips to Improve Click-Through Rates, simplymeasured.com
• 3 things Facebook ads can do to stay ahead of Twitter, www.insidefacebook.com
• 7 Awesome Social Media Content Greats To Emulate, smallbiztrends.com
• 7 Features to Help You Build Authority on LinkedIn, blogs.constantcontact.com
• 8 Resurrection Tactics To Galvanize Your Socially Fatigued Audience, www.socialbro.com
• Different Ways to Integrate Social Media with WordPress, www.wpexplorer.com
• Facebook Demographics Cheat Sheet, www.mashbout.com
• Facebook, Twitter, Instagram, Pinterest, Snapchat: Social Media Cheat Sheet, www.mediabistro.com
• Get Traffic Through LinkedIn, Blogging Directories, upcity.com
• How Social Media Advertising Affects Sales, www.marketingprofs.com
• How to Customize The Tweet Button for Maximum Marketing Impact, www.siegemedia.com
• How to Get Pinterest Followers, blog.tailwindapp.com
• How to Make B2B Marketing Stories Bigger With Social Media Microcontent, www.toprankblog.com
• How Twitter Cards Can Help Increase Reach of Your Tweets, www.razorsocial.com
• Justify Your Facebook Ad Spend, www.nanigans.com
• Small Businesses Spend More on Social Than Any Other Media, adage.com
• The Life of a Social Media Manager: How to Spend Time on Social Media, blog.bufferapp.com
• The New Pinterest Analytics Tool: How To Use It for Business, www.socialmediaexaminer.com
• The Urban Legend of Free Social Marketing, www.adweek.com
• Twitter helps marketers find consumers similar to brands’ customers, www.internetretailer.com
• Using Social Media Logins: What’ in It for Me?, www.dexmedia.com

Video

• 5 Video Marketing Tricks To Increase Your Results, heidicohen.com
• The Best Video Marketer’s Guide to Making it on Reddit, www.reelseo.com
• Why do the most sophisticated marketers still use YouTube?, www.damniwish.com