MarTech » Data » U.S. Online Display Ad Spending Grew 6.2 Percent In Q2 [Kantar]

U.S. Online Display Ad Spending Grew 6.2 Percent In Q2 [Kantar]

Online display advertising had a strong showing in the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the overall U.S. ad market according to a new report from Kantar Media. Total U.S. advertising expenditures increased just 0.7% in the second quarter of 2014 to $35.6 billion. Kantar points to budget increases […]

Ginny Marvin on September 17, 2014 at 9:08 am | Reading time: 1 minute

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Online display advertising had a strong showing in the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the overall U.S. ad market according to a new report from Kantar Media.

Total U.S. advertising expenditures increased just 0.7% in the second quarter of 2014 to $35.6 billion. Kantar points to budget increases by financial, retail and local service marketers as the drivers of online display’s strong performance.

For the first six months of the year, online display grew 9.7 percent year-over-year, compared to the overall market which had growth of 3.1 percent. Television and FSIs (free standing inserts) are the only other sectors to post substantive growth so far this year.

Kantar measures only desktop display, so the sector’s growth rate does not reflect on mobile or video ads.

Source: Kantar Media

Internet display spending grew 6.2 percent in the second quarter as financial, retail and local service marketers raised their budgets. FSI was the only other media type to post a gain in the second quarter, up 1.3 percent. – See more at: http://kantarmedia.us/press/us-advertising-expenditure-q2-2014#sthash.fJZhfG4F.dpuf

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Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.