Dentsu Aegis Network To Acquire Covario’s Content Marketing & Search Agency

Dentsu Aegis Network, the London-based global network of media and digital marketing organizations — announced today it has signed an agreement to acquire Covario’s content marketing and search agency business. Once the acquisition is complete, the San-Diego based search and content marketing firm will operate as iProspect, Dentsu Aegis Network’s global digital performance agency. [blockquote […]

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Dentsu Aegis Network, the London-based global network of media and digital marketing organizations — announced today it has signed an agreement to acquire Covario’s content marketing and search agency business.

Once the acquisition is complete, the San-Diego based search and content marketing firm will operate as iProspect, Dentsu Aegis Network’s global digital performance agency.

[blockquote cite=”Nigel Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA”]We have a very clear strategy for the capabilities and agencies we bring into our operating model. Covario is uniquely suited to complement and scale iProspect’s outstanding offering as the world’s leading digital performance agency.[/blockquote]

Jeremy Cornfeldt, President of iProspect US is quoted in the announcement as claiming his agency and Covario are “kindred spirits.” He goes on to say the deal will, “…create one dynamo agency poised to make waves in the market.”

Cornfeldt also mentioned how Covario’s West-Coast presence will help strengthen iProspect’s growth.

Covario’s current co-CEOs Michael Gullaksen and Jeff Johnson will maintain senior executive positions once Covario transitions into becoming iProspect. According to the announcement, the acquisition will be completed sometime during the last quarter of this year, but no financial details were disclosed.



Covario said its standalone SEO software unit — Rio SEO — will remain independent.


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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