MarTech » Performance marketing » The First New User Sign-Up Path In 3 Years Arrives On Twitter

The First New User Sign-Up Path In 3 Years Arrives On Twitter

Twitter users that are new to the service will be greeted by a brand new sign-up flow, the first change to the user experience in quite awhile. According to Twitter’s Senior Director of Product Management, Christian Oestlien, the refresh took months to complete and has been the first major update in 3 years: According to […]

By Greg Finn

Published on September 2, 2014 • Last updated on May 13, 2021 • 1 minute read

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Twitter users that are new to the service will be greeted by a brand new sign-up flow, the first change to the user experience in quite awhile. According to Twitter’s Senior Director of Product Management, Christian Oestlien, the refresh took months to complete and has been the first major update in 3 years:

https://twitter.com/christianism/status/505431663216562176

According to follow up Tweets by Mr. Oestlien the new user experience has been thoroughly tested, performing better than the old process which will hopefully keep users engaged with the service. Some of the focus in the new user intake redesign is on an interest picker, a cleaner user upload process and a better blended mix of content coming from a user’s graph.

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Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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