Agenda

Digital marketing professional with expertise in the strategic planning and forecasting of online and offline media including Paid Search, Paid Social, TV, OLV, Display, and Email.

Casper Aagaard Rasmussen acts as the global business lead for MACH and composable enterprise at Valtech. He is the elected President at the MACH Alliance and thereby leads the organization’s strategy and executive board. His portfolio is focused on complex enterprise transformations and acts as the principle for technical strategy, system architecture and integration approach within his clients' technical landscape. He leads technology engagements by analyzing business goals and requirements, aligning these priorities with a viable technological approach, and leading teams to drive business value for clients.

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

Jonathan Moran, Head of MarTech Solutions Marketing, covers global product marketing activities at SAS, with a focus on customer experience and marketing technologies. Prior to SAS, Jon gained over 20 years of marketing and analytics industry experience at both Earnix and the Teradata Corporation in pre-sales, consulting and marketing roles. Over the span of his career, Jon has had the opportunity to not only architect, develop, demonstrate and implement analytical software solutions, but also to work on-site with Fortune 500 customers across industries helping them solve unique digital marketing analytics business issues. 

Jon graduated from North Carolina State University with an undergraduate double major in Marketing and Spanish Languages and Literatures. He also holds a MBA from North Carolina State University with a concentration in Technology Commercialization.

Mac is a Product Manager for SAS Customer Intelligence and is focused on building analytics and GenAI powered capabilities for marketing teams. Since joining SAS, Mac has developed some of the first GenAI capabilities in SAS solutions, advised customers on Data & AI strategy, and has more recently joined the product team to deliver AI and Analytics for Customer Intelligence solutions. Mac is always interested in talking about strategies for democratizing analytics with Gen AI, techniques for aligning LLMs, and AI tools that can save you time every day. 

I'm a founder, strategic CRO, and VP of Sales & Marketing who builds, leads, and mentors high-performing teams that deliver exponential pipeline growth and accelerated deal closure. My expertise spans go-to-market strategy development, strategic partnerships, and proven demand generation tactics that drive measurable results.

With over a decade of experience supporting rapid-growth startups, I've developed comprehensive sales and marketing blueprints for next-gen innovators, resulting in exceptionally successful product launches and expansions into new verticals. I’ve also led the rebranding of numerous companies and spearheaded business growth for automation enterprises and industry leaders.

My approach combines relationship-building with disciplined sales processes. I leverage an extensive network of hardware and software providers, automation companies, and industry groups to forge mutually beneficial partnerships that energize and accelerate progress.

Drawing on these partnerships and experiences, I implement scalable growth strategies through systematic account planning and targeted brand-building initiatives. My passion lies in empowering teams to excel across all sales cycle stages, ensuring that proven best practices and strategic frameworks drive consistently powerful results.

Braven is a visionary leader who partners at the Executive Level with enterprise Executive teams to help effectively connect company vision, purpose and culture to their products and workforce l while meeting financial benchmarks and high-priority business goals.

1) Design Thinking & Digital Transformation
2) Brand Development, Strategy and Identity
3) Marketing Org Reformatting

Leveraging over 20 years of leadership experience in design, Braven is an award-winning designer, brand strategist, and executive leader. He has used this unique blend of soft skills complimented by hard skills to help organizations better understand how they can build brand equity within their enterprise to achieve tangible brand innovation and real digital transformation.

Throughout his career, he's been afforded the privilege to consult at the executive level with sports, entertainment, and technology brands like IAC, Intuit, Lincoln, Ceridian, FOX Studios, NFL, Sony Pictures, WME, and Emirates Airlines.

Aside from his work as a founder and enterprise consultant, Braven is an engaging speaker who has been invited to speak on brand development, design thinking and entrepreneurship at LDI, UCLA, Techstars, AIGA, and Las Vegas Convention.

Shama Hyder is a visionary keynote speaker on AI, innovation, customer experience, and business growth in the digital age.

With over 15 years of keynote speaking experience across 24+ countries, Shama has delivered transformative insights to recognized brands including NASA, Yale, Movado, Marriott, Chase, Toyota, Mastercard, and Disney. Her ability to connect "what's next" to "what's now" has made her a sought-after speaker for organizations striving to stay relevant in rapidly evolving markets.

An immigrant to the U.S., Shama turned challenges into opportunities—a mindset that drove her to grow Zen Media from a solo venture into a globally recognized B2B marketing and PR powerhouse. She's also the bestselling author of "The Zen of Social Media Marketing" and "Momentum."

Shama's expertise has earned her recognition from the White House, United Nations, and LinkedIn, where she's been named a "Top Voice" in Marketing for four consecutive years. In a world obsessed with predicting the future, she believes the real power lies in acting on the present—with the clarity to see what's happening now and the courage to act on it.

Andrew Engdahl is an Account Executive at Instapage, helping marketers drive long-term sustainable growth, without having to spend a dollar more on their advertising. 

At Instapage, he works with the most innovative companies in the world to significantly increase their return on digital advertising investment.  He does this with our expert conversion-intelligence team and market-leading Post-click Automation technology.

Steve Armenti is currently the CEO & founder at twelfth, a boutique marketing agency that specializes in modern ABX for complex technology companies. Prior to founding twelfth, Steve held several marketing leadership positions in the B2B Technology industry including Google Cloud, Workspace, Chrome, and Android. Steve is a keynote speaker, frequent podcast guest, and thought leader on the topics of account-based strategies, GTM, demand generation, growth marketing, and marketing operations.

Brittney Hamer is a seasoned Account Based Marketing (ABM) professional with an extensive track record of designing and executing targeted strategies that enhance client engagement and drive business growth. Currently, she serves as Director, Campaign Marketing, at Gainwell Technologies, where she led the implementation of the company’s ABM program and cultivated an account-based culture of collaboration and innovation across the growth organization. In her current role, Brittney leads a team of strategic marketers focused on developing and orchestrating account-based campaigns that directly contribute to the company’s revenue targets.

With a passion for sharing knowledge, Brittney has been featured as an industry expert on various platforms, including an ABM podcast and ABM strategy panels. She was also highlighted as an industry expert in a leading ABM publication.

Brittney holds a master’s degree in business administration from Howard Payne University as well as a bachelor of fine arts degree in digital and photographic imaging from Texas State University. She currently resides in New Braunfels, Texas, with her husband, son and fur child.

Brianna Miller is a data-driven digital marketing and demand generation expert specializing in integrated strategies that deliver exceptional ROI. She is currently the Director of Digital Marketing and Demand Generation at Protenus, the #1 Healthcare Compliance Analytics platform designed to empower healthcare professionals to eliminate risk. She is passionate about creating result-driven marketing campaigns that nurture and grow Protenus' customer base. She is also an Adjunct Professor at the University of Missouri St. Louis where she teaches Intro to Marketing as part of the College of Business Undergraduate Program, as well as the Social Media Strategy course and Advanced Facebook Advertising course for the Digital Marketing Certificate program. Brianna is a member of the Marketing Advisory Board for the UMSL College of Business.

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

In his role as Chief Growth Officer, Adam leads the innovation, go-to-market, and growth strategies for Discuss. His past 4 years with Discuss have been focused on driving a culture of innovation that enables customers to rethink what’s possible in scaling market insights. Adam’s 20+ years of experience includes several years in the martech space - including lead Marketing at a prominent marketing automation platform to a community and social media platform that experienced a billion dollar IPO. He’s also currently leading his company’s initiative for leveraging GenAI across the business to scale it more efficiently and effectively.

Kelly Haggard has over 20+ years in omni-channel marketing, covering multiple industries, including financial, retail, publishing, healthcare, and education. Kelly leads marketing innovation work at Synchrony, evaluating new opportunities through a scoring framework and activating new capabilities in the Fintech marketing space. Kelly serves as co-chair for the Email Excellence Committee with the Association of National Advertisers and received the Stefan Pollard Email Marketer of the Year award in 2023.

Kelly lives in Costa Mesa, CA, and volunteers with multiple non-profit organizations, including the OC Wine Society and South Coast Repertory Theatre, and co-leads Synchrony’s volunteer Diversity and Inclusion Committee for the Costa Mesa site.

As the CEO of RPE Origin, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for global leading retail, FinTech and technology brands as well as ESP’s.

In 2023, Ryan received the industry’s top honor of Thought Leader of the Year Award and is the Chairman Emeritus of the Email Experience Council Advisory Board. He is also an in-demand keynote speaker and thought leader on email marketing.