Speakers

Helen Abramova is a four-time Marketo Champion, MOPsPROs Ambassador, industry award winner. Having diverse experience and background, Helen found her passion in marketing technology, marketing operations, coaching and mentoring. She is an avid runner and cyclist. 

Adam Altmark is a Senior Manager on the Solutions Engineering team at CHEQ, the world's leader in Go-to-Market security. Adam works with organizations to identify where and how invalid traffic is infiltrating their digital efforts and partners with them to develop tailored solutions to their problems. Prior to CHEQ, Adam Altmark worked at Fundera Nerdwallet and MediaMath.

Alicia Arnold is the Managing Director for Data Firm fifty-five.  Responsible for overseeing the operations and performance of fifty-five in the US across new verticals, delivering on business strategies, nurturing talent, and enhancing company culture. Previously, Alicia was a Client Partner at Cognizant, before which she ran her own customer experience, digital transformation and marketing consulting business ak Arnold. Earlier, she worked for Forrester as a Solutions Partner, and she was SVP, Account Director at Hill Holliday.

Katherine Black is an information management consultant and taxonomist. She has more than six years’ experience helping organizations across industries structure, manage, and organize their content. Past clients include Campbell Soup Company, Costco, and Henry Schein.

Skilled in taxonomy, Katherine is also highly experienced in Digital Asset Management (DAM) systems. She works closely with each client to identify and prioritize needs and requirements that are unique to their organization, and designing taxonomy and metadata for the particularities of the DAM system.

A seasoned technologist, my journey spans over two decades marked by leadership, innovation, and results. At Third Door Media, as the Senior Director of Marketing Technology, I’ve had the privilege to craft, lead, and implement projects that marry innovation with impact. 

My tech canvas is rich, painted with experiences from small digital agencies, to retail companies with billions in revenue. And it's lit up with proficiency in full-stack development, cloud platforms, and more. 

Off-duty, my world orbits around family moments, playful sarcasm, and newfound obsessions. Dive deeper into my story on LinkedIn, or join me on social media just about anywhere: @theblanchard. 

Brett Bothe is a product marketer focused on Marketing Cloud Engagement at Salesforce. Her work centers around the creation of seamless customer experiences and the digital marketer — telling their stories, finding unique use cases, and sharing best practices.

Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.

Brian Chaffee has more than 20 years in digital marketing, technical consulting, and engagement
leadership in the Martech space. As Sr. Director of CDP Partnerships for Acxiom, he works with some of
the world’s best known brands on solving their marketing and data challenges. Prior to Acxiom, he's
built customer loyalty and digital marketing programs for FinServ, Travel/Hospitality, Retail and B2B
clients. In earlier roles, he built an internal creative services agency within a publishing company,
managed the global roll-out of loyalty and CMS migrations for a Fortune 100 company, and led solution
delivery for global airlines and banks. Currently, his focus is on helping marketers prepare for the
"cookie-less" future -- consulting on ways to use CDP, data and other systems to deliver relevant, timely digital experiences in innovative and privacy-compliant ways.

Tori Cipollone is the Senior Platform Experience Manager at MNTN. Tori is obsessed with user experience, digging into the technical details, and finding creative solutions for all customer needs. 

With over 20 years of experience in the research industry, Jim Clark leads Econsultancy’s commercial research arm, specializing in developing surveys, reports, infographics, webinars, and presentations. He actively collaborates with C-suite executives and strategists, creating research programs rooted in both quantitative and qualitative methodologies.

Ian Clayton is the chief product officer at Redpoint Global. Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. 

Rebecca Colwell is the Vice President of Product & Customer Marketing at BirdEye.

Hody Crouch is Vice President, Data & Analytics at The Aaron’s Company. Hody is a technology evangelist and customer hero with experience in product and engineering management, sales engineering, consulting, and training. 

Eric manages a team of product managers to deliver a suite of Consent & Preference tools across a robust platform that empower brands ability to deliver consumer privacy solutions at enterprise scale.

Franciska is the Head of Growth Marketing at Amplitude where she leads the charge on user acquisition and PLG strategy and execution. Prior to that, she was Head of Growth at Iteratively (acquired by Amplitude) and before that Franciska built out the marketing function at Snowplow Analytics.

Before Keen, Greg Dolan spent more than a decade as a brand marketing executive with companies like Kraft and Campbell’s. As a P&L owner, he was responsible for the impact of large marketing budgets but had little insight on performance from traditional marketing mix solutions.

He craved a solution that would allow him to understand how his marketing investments were driving business growth and shareholder value, and help inform ongoing decisions as new information became available.

So he co-founded Keen to create it. By making smarter use of data, Keen helps brand leaders guide decisions about when and where to invest to maximize marketing’s impact on revenue, profitability, and long-term value creation.

Daniel Eisenhut is the Group Vice President of CRM at Zeta.

Having started her career in advertising in 1994, Angelina Eng rose to executive leadership roles, significantly influencing the progression of digital media, marketing, ad operations, and analytics. In her pivotal roles at renowned firms such as Morgan Stanley, Merkle, dentsu, and Publicis, Angelina provided invaluable assistance to over 150 marketers across diverse advertising facets, and played a key role in forming some of the industry standards recognized today.

Currently holding a position of Vice President of the Measurement, Addressability & Data Center at the IAB, Angelina plays a crucial role in defining guidelines and establishing industry standards in the fields of addressability, measurement, and operations. In doing so, she is actively shaping the contemporary landscape of digital advertising.

Before her tenure at IAB, Angelina received notable awards including the AdMonsters 2018 Power List, IAB Data Rockstar 2016, and AdMonsters Digital Media Leadership Award 2016, underlining her significant impact and leadership in the field.

Ashlea Fortune serves as a Product Marketing Manager at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture.    In her role, Ashlea supports OneTrust Consent & Preference Management, where she advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Ashlea earned a Bachelor of Science in Public Relations, with a minor in Consumer Science, from the University of Alabama.

Tim Hillison is the Founder & CMO of Entry Point 1, where he makes world-class expertise accessible to startups and scaleups through Marketing-as-a-Service and GTM advisory. His analytics-driven approach has helped ventures across SaaS, fintech, and healthtech drive billions in revenue through systematic go-to-market execution. Previously, Tim led global GTM strategy at PwC and Cognizant Digital, and marketing transformations at Visa, Microsoft, and PayPal. He regularly advises venture capital firms on marketing strategy and GTM optimization. Explore case studies at entrypoint1.com/results

Julie is an entrepreneurial executive with over 25 years of experience defining strategy, creating categories, accelerating, and achieving hyper-growth objectives backed by data driven insights for Fortune 500 brands in both Travel and Retail/CPG. In 2013, she pioneered one of the first micro services architecture creating a headless approach on how services are delivered to customers. This improved both topline growth and operational efficiency delivering speed to market focused on automation. She was recruited in 2016 to serve as a global executive advisor to Travel, Hospitality & Dining brands informing C-level executives, senior leadership, and their board of directors with thought leadership inspiring and supporting brands on their digital transformation around the world for Adobe.

As Cella’s Director of Technology Consulting, David Iscove is an influencer in the adoption of cutting-edge technology solutions related to enterprise-scale marketing and creative operations, content production, personalization at-scale, and omnichannel delivery. That’s because he believes in empowering creatives with the right tools for each job. He’s also extremely passionate about avoiding compromise. In fact, David has focused his career on solution architecture, creative automation, and data enablement - the heavy lifting behind the scenes which provides the foundation for creatives to do what they do best…be creative!! An expert in high-volume, digital asset management (DAM), he produced and managed content for Activision’s Guitar Hero franchise (25+ million units sold) and is the former director of archives for Capitol Records.

In his free time, David participates in Web3 organizations such as the Content Authenticity Initiative and Blockchain Entertainment Consortium to leverage NFT smart contract technologies to verify creator rights and fight the spread of misinformation.

Natalie Jackson is the Director of Demand Generation at CBIZ and co-host of the podcast Humans of Email. She has more than a decade of experience in B2B marketing strategy, demand generation, account-based marketing, and digital marketing, including more than eight years of strategic consultation on CRM and marketing automation alignment strategy. She combines her work  brand side, agency side, and for a marketing automation platform to deliver a broad perspective on both digital marketing trends and practical applicability. Natalie has spoken on the topics of email marketing, CRM strategy, and content marketing at Litmus Live, Dreamforce, Really Good Emails, Digital Summit, MarketingProfs, Microsoft Dynamics CRMUG Summit, DynamicsCon, and for countless vendor webinars and local marketing organizations.

With over two decades of experience in the B2B tech sector, Tim Johnson is well-versed in the latest marketing strategies within the SaaS industry. As the Director of Solutions Marketing at Brevo, Tim leads the effort to craft and deliver solutions that are tailored to address the unique needs of companies in specific industries. He is passionate about leveraging data-driven insights to deliver solutions that empower businesses to thrive in a digital-first world. Before joining Brevo, Tim honed his skills in various marketing, product management, and sales engineering roles, where he developed a knack for transforming complex technical features into compelling marketable benefits.

Maribeth (MJ) Jones is an Account Executive at Canto.

Sneh Kakileti is Vice President of Product Management of Data at ZoomInfo.

Mike Kaput is the Chief Content Officer at Marketing AI Institute, an education, event, and media company that makes AI approachable and actionable for marketers and business leaders. He's also the co-host of the popular Marketing AI Show podcast and the co-author of the book Marketing Artificial Intelligence: AI, Marketing, and the Future of Business.

Ariana Keil is Sr Growth Marketing Manager at Canto. Ariana has a background in both B2B sales and marketing, which gives her an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. She is passionate about harnessing the power of content to drive revenue.

Sav Khetan is the Director of Product Strategy at Tealium. He has 2 decades of digital marketing, martech strategy and personalization experience under his belt, and is an advocate of leveraging workflow, content, tools and insights to unlock the real potential of first party data. In his role at Tealium, Sav helps brands make the transition from channel-based to audience-based marketing through the intersection of technology, data and operational strategy.

Greg Krehbiel works as a technical consultant with a focus on customer data platforms. Greg is a long-time publishing professional with extensive experience in editorial, marketing, technology, product development, fulfillment, executive leadership, and management. He is at his best when serving as a liaison between technical and business staff. He currently serves as the president of The Krehbiel Group, LLC, where he provides consulting services to publishers with technology problems. 

Ray Leihe is Vice President of Product Management of MarketingOS at ZoomInfo.

Amanda Lima, M.Ed., PMP, is the Co-founder and Principal Consultant at Windrose Management where she uses her passion for marketing, technology, and data to transform client work management strategies. With over 18 years of experience in education, instructional technology, and marketing project management, she brings a people-centered approach to help organizations around the world tackle their trickiest process-related challenges through best practices, personalized training, and intuitive technology application. Amanda is a trusted partner for organizations ranging from high-growth startups to Fortune 100 companies, and she has hands-on experience in several industries, including healthcare, technology, sports management, manufacturing, and media/entertainment. 

MarTechBot is the first generative AI chatbot for marketing technology professionals. Trained on the MarTech.org content, MarTechBot allows you to explore, experiment, and learn more about marketing technology. MarTechBot is free and offers customized personas and an image generator. With MarTechBot, you can answer your burning marketing technology questions, get creative in generating marketing strategy, and email copy, and create stunning visuals. Start chatting at https://martech.org/martechbot.

With a track record of success in implementing strategic plans that pay for themselves in customer loyalty, Michelle Martinez is a visionary Customer Experience leader and an insatiable learner. She leverages her curiosity to understand the full arc of the customer experience, from awareness through cross-sell and upsell, and gets to the root of the most salient problems and opportunities, consistently resulting in revenue-driving differentiation.

With over 25 years in marketing, product development, customer experience, and client success roles, she’s been using her varied experiences to transform organizations ranging from start-ups to Fortune 500 companies and from trucking companies to SaaS services. And she’s not just strategic puffery – with 5+ years in the most intense contact center environments, she has leveraged her knowledge to operationalize change at billion-dollar companies like Wayfair, HomeServe, Doma and Time Inc.

As a current co-founder and partner of Seicho Syndicate, a consulting firm focused on driving value for Private Equity firms through customer-led transformation, she leverages customer insights to develop differentiated, scalable experiences that expand margins through organic growth.

To her parent’s chagrin, she received a B.A. in biology from Swarthmore College, holds an M.A. in Sports Marketing from the University of Connecticut and is a licensed holistic nutrition coach. She loves being outdoors with her two girls and husband and, in her spare time, figures out ways to make the junk food her kids love into healthy food.

Brian McKenna is the VP of CRM at DMi Partners, an award-winning, Philadelphia-based digital marketing agency founded in 2003. Over more than a decade and a half at the company, Brian has spearheaded the growth of many of DMi’s industry-leading channel management solutions for some of America’s largest consumer brands. Most recently, he developed a best-in-class managed solution for email marketing automation strategies that has become an essential CRM growth catalyst for DMi’s CPG and retail clients. Brian is also an active member of his south Philadelphia neighborhood community and enjoys spending time with his wife and two kids. 

Lourenco Mello is a Product Marketer at Snowflake focused on solutions that help organizations deliver data-driven marketing with the Snowflake Data Cloud. Prior to Snowflake, Lourenco led the Microsoft Azure Infrastructure Field Marketing priorities at a global level and developed and scaled the Azure messaging and GTM for the Manufacturing industry. Lourenco holds an MBA from UCLA Anderson and a Bachelors degree from the University of Wisconsin - Madison.

Carol Mendenhall is a seasoned Senior Director of Marketing Operations at Thomson Reuters, where she leads a dynamic team responsible for end-to-end management of the company's marketing technology portfolio.  With a strategic focus on rationalizing the martech stack, Carol is dedicated to minimizing costs, increasing efficiency, and optimizing business processes while prioritizing and evolving the customer experience.

Brianna is a data-driven digital marketing and demand generation expert specializing in integrated strategies that deliver exceptional ROI. She is currently the Director of Digital Marketing and Demand Generation at Protenus, the #1 Healthcare Compliance Analytics platform designed to empower healthcare professionals to eliminate risk. She is passionate about creating result-driven marketing campaigns that nurture and grow Protenus' customer base. She is also an Adjunct Professor at the University of Missouri St. Louis where she teaches Intro to Marketing as part of the College of Business Undergraduate Program, as well as the Social Media Strategy course and Advanced Facebook Advertising course for the Digital Marketing Certificate program. Brianna is a member of the Marketing Advisory Board for the UMSL College of Business.

Dana Nedamaldeen is Co-Founder & CEO of Neocom.ai.  Enabling Effortless Discovery! Neocom.ai eliminates choice overload with our guided product advisors and use zero-party data to deliver profound customer insights to our clients.

Mark Ogne is the founder and CEO of ABM Consortium and the originator of the now-popular ABM Orchestration strategy. He brings 25 years of sharpened focus on revenue performance as an operating executive, as well as sales and marketing leadership. His leadership credits include creating over $2 billion in revenue and steering four startups to successful exits. At ABM Consortium, he drives a vendor-neutral strategy, and his team has delivered robust account-based sales and marketing programs globally across one hundred organizations. 

Len is the SVP of Sales and Partnerships at Crisp and has more than 20 years of experience successfully developing and executing growth initiatives across a variety of industries including technology, advertising, and marketing. Prior to joining Crisp, he was responsible for developing and growing partnerships with over 150 global mobile carriers while serving as Vice President of Carrier Relations at Twilio (NASDAQ: TWLO). He also served as Executive Vice President of Global Supply and Partnerships at Criteo, (NASDAQ: CRTO), a global advertising technology company where he was responsible for $2 billion of digital spend across thousands of websites and apps.

Talisha Padgett began her career in traditional marketing roles but has spent the last half focusing on leveraging technology & processes to improve Marketing effectiveness and the Consumer experience.  She has led Martech in both IT and Marketing and understands both sides. She joined Microsoft in 2022 to led B2B Martech Platforms and AI.  Previously at Comcast, she revamped the MarTech & Campaign Optimization team by re-defining and roles, changing the relationship with Engineering, establishing new processes with the Marketing teams, and pushing vendors to be more accountable.  At Under Armour, she joined teammates from IT, Engineering, and Marketing into a dedicated MarTech function and consolidated duplicative systems for a more effective tech stack. Having also worked at Marriott International, MarketBridge, and ServiceMaster, Talisha understands the nuance of how technology can be applied to solve business problems at scale.  When she is not working, she enjoys traveling, hiking, meditating, and spending time with her family and close friends.

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.

Laura Schaffer is the VP of Growth at Amplitude. She also founded and led the Product Growth team at Twilio, and was a Product & Growth leader at Rapid and Bandwidth. She advises pre-seed to Series B companies in Growth & PMF, and also is an angel investor. She lives in Marin with her family and is a Bay Area native.

Laura Schiele, Head of Performance Marketing at Jordan Digital Marketing, has nearly a decade of experience in paid media strategy and execution in both agency and in-house accounts and uses advanced analytics skills to scale growth within efficiency goals across Google, LinkedIn, Facebook, and more. Laura manages a large team of paid media experts remotely from her home in Burlington, VT.

Alex Schutte has over 15 years of B2B marketing experience. As Sr. Director of Demand Gen at Paycor, he leads multi-channel marketing strategies that drive demand and increase revenue. Over his 8 years, he has transformed Paycor’s demand generation efforts to be digital-first and helped grow his team’s revenue contribution by 682% over his tenure. Alex has been instrumental in Paycor’s growth from founder-led and privately owned, to private equity backed, and going public in 2021.

Lauren Schwab is the Customer Marketing Specialist at BirdEye.

Justin Sharaf has almost 20 years of experience in Marketing with a focus on areas such as MarTech, Analytics, Operations, and Demand Generation. Before starting GIR Consulting in 2023, he was the VP of Marketing Operations at Collibra, where he was responsible for Marketing Technology, Marketing Analytics, and Global Campaigns and Demand.

Prior to Collibra, Justin was VP of Global Marketing at Jahia Solutions. Justin also spent over seven years at SaaS technology leader LogMeIn, where, as Director of Marketing Technology and Operations, he oversaw over 75 marketing technologies for the global marketing team. He also held leadership roles in Analytics and Customer Marketing. Before LogMeIn, Justin spent time at Vistaprint and Time Inc, where he developed a deep background in recurring revenue models and digital marketing.

Justin is a proud graduate of Amherst College, where he majored in Economics and Psychology. He currently lives outside of Boston with his wife and two sons. In his limited free time, he enjoys golf, poker, and watching the Boston Celtics.

With over 18 years of entrepreneurial and marketing experience, Ayat Shukairy took her consulting business, Invesp, from a one-man shop to a global consulting brand that helps companies increase online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, and many more.

In 2016, Ayat cofounded FigPii, an all-in-one growth hacking platform. Her new startup leveraged the success of Invesp as well as the growth hacking methods he had deployed across some of the leading brands to solve marketers’ most pressing problems.

Ayat’s book, Conversion Optimization, combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.

Marc Sirkin serves as Third Door Media's EVP of Product & Technology. He is a twenty+ year digital marketer with a proven track record of revenue & digital fundraising growth. He's led high-growth change at a wide range of organizations, helping companies ranging from startups to large enterprises.

Nate Sprenkel is Director, Strategic Accounts at OfferFit.  Prior to joining the OfferFit team, Nate was a Director of Sales for MakerSights where he helped global retail brands leverage technology to better understand consumer preferences sooner, leading to more data-driven product development decisions. Nate received his BA in Psychology from DePauw University.

Wendy Werve brings more than 20 years of experience developing, leading and executing growth-focused marketing strategies for a diverse range of technology, B2B and SaaS software companies, from startup to IPO, mid-market to $1 billion+. She joined Virgin Pulse in 2015 as Chief Marketing Officer and is responsible for accelerating the company’s growth, expanding Virgin Pulse’s brand awareness, driving demand for the company’s personalized health, well-being and engagement solutions, and connecting the touch points with Virgin Pulse customers and users to ensure a consistent and positive experience. She leads overall marketing initiatives and operations, including demand generation, field marketing, corporate communications, brand, and product marketing.

Prior to Virgin Pulse, Wendy served as Vice President of Global Marketing at SumTotal Systems, a leading human resources (HR) and talent management software provider, where she was responsible for elevating SumTotal’s brand and scaling the company’s global marketing strategy prior to its acquisition by Skillsoft. She brings extensive experience implementing marketing strategies that have propelled impressive growth for a number of market-leading enterprise software companies, including Metastorm (OpenText), Plateau Systems (SuccessFactors/SAP), Appian, and webMethods (Software AG), which today remains one of the most successful software IPOs in NASDAQ history.

Wendy earned a Bachelor of Arts from the Diederich College of Communication at Marquette University in Milwaukee, WI.

Paul Wilson is a seasoned professional navigating the digital transformation frontier in B2B marketing. With a rich background, including roles at Marketo, Adobe, and Slack, Paul has made significant contributions to the industry.

At Marketo, Paul spearheaded a major migration project and revamped the go-to-market infrastructure, leading his team through complex challenges while prioritizing sustainable growth. Transitioning to Adobe, he seamlessly integrated Marketo’s operations into Adobe’s framework, fostering collaboration and efficiency.

Joining Slack as Senior Director of Marketing Operations post-Salesforce acquisition, Paul concentrated on strategic alignment and supporting his team through pivotal transitions, all aimed at ensuring long-term success.

Beyond his corporate endeavors, Paul is deeply engaged in the marketing operations community, regularly sharing insights at events like the Marketo Summit and advocating for continuous learning and career development among peers.

In the ever-evolving digital B2B landscape, Paul aims to leverage his expertise to assist enterprises and individuals in adapting to changes driven by generative technologies. He sees this as an opportunity for transformation, blending insight and practical skills to navigate this dynamic period with confidence. Paul looks forward to guiding and supporting your journey through this exciting era.

Erin Yasgar has spent the last 25 years at the intersection of technology and marketing. After launching some of the first digital music downloads with EMI Music, Erin went on to build the first new Media department inside Universal Records, winning 2 Webbys and a Communication Arts Award. Since then, Erin has spent her career helping companies implement new technology into their marketing strategies across a variety of industries. Verizon, Nike, Bank of America, The National Institute of Health, The Philadelphia Museum of Art and AEG are just a few of the organizations Erin has helped to create change around digital marketing strategy. She formed Silver Lake Digital in 2014, and her team continues to push the needle as they execute large-scale customer acquisition campaigns. Erin has shared her knowledge about identity and the cookieless future with organizations such as the Association of National Advertisers and the American Marketing Association. A graduate of Northeastern University, Erin supports future entrepreneurs as a member of NU's Venture Mentoring Network, where she advises early-stage start-ups on business strategy and go-to-market plans.

With over 20 years of experience in the MarTech and AdTech industries within the US and EU markets, my journey in data and customer identity started at the forefront of the sector with DataLogix in 2009. At this pioneering data provider, I played a pivotal role that contributed to its eight-figure acquisition by Oracle. My leadership as the Senior Vice President of Digital Data Sales at V12 Group Data was instrumental in guiding the company toward successful acquisitions in 2017.

In 2018, I founded my own consultancy firm, leveraging my expertise in business intelligence, identity resolution, and customer identity management. My firm is renowned for aiding enterprise-level platforms in constructing and monetizing their identity graphs, and bringing to market a diverse range of data analytics products. My collaborative efforts with brands and publishers are aimed at developing data and customer identity strategies to maintain personalized advertising and provide users with relevant content amidst the challenges posed by overall digital signal loss.

I expanded my consultancy into the EU in 2020 and spent two years in Germany facilitating the international expansion of US clients. I was sought after to provide strategic consulting for EU-based Identity and customer data platforms, particularly to support their growth into the US market.

Recently, my consulting endeavors have centered on assisting clients in navigating the complexities of data and identity in the wake of third-party cookie deprecation. I currently dedicate my efforts to helping companies organize their first-party data, establish a resilient post-cookie identity data infrastructure, and develop robust testing methodologies.

Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As Product Marketing Principal at Redpoint Global, Steve is tasked with developing messaging and marketplace positioning for Redpoint’s customer engagement platforms.