Speakers

Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions where she helps companies with complex sales increase relevance and revenue with personas and buyer-driven content marketing and buyer enablement strategies. She’s written two books—Digital Relevance and eMarketing Strategies for the Complex Sale—and is often found speaking at industry events, leading workshops, and on the lists of the top B2B industry experts to follow.

Digital marketing professional with expertise in the strategic planning and forecasting of online and offline media including Paid Search, Paid Social, TV, OLV, Display, and Email.

Lissa Andrews is a global marketing executive with over 20 years of experience driving growth for B2B SaaS and fintech companies.  She is currently Senior Director of Product Marketing at PayNearMe, an industry-leading payments platform. With a proven track record in brand positioning, go-to-market execution, and cross-functional leadership, Lissa has helped scale startups and established companies alike, including Justt AI, Billtrust, and WEX. Known for combining strategic vision with hands-on execution, Lissa helps companies drive measurable results and establish a competitive edge in their industries.

Steve Armenti is currently the CEO & founder at twelfth, a boutique marketing agency that specializes in modern ABX for complex technology companies. Prior to founding twelfth, Steve held several marketing leadership positions in the B2B Technology industry including Google Cloud, Workspace, Chrome, and Android. Steve is a keynote speaker, frequent podcast guest, and thought leader on the topics of account-based strategies, GTM, demand generation, growth marketing, and marketing operations.

Shaghig is responsible for developing and executing the overall customer relationship management (CRM) strategy across all customer touchpoints, leveraging data insights to create personalized marketing campaigns, manage customer segmentation, and optimize customer engagement through channels like email, SMS, push notifications, and the ASOS website, aiming to maximize customer loyalty and drive sales within the fast-paced fashion retail environment.

Jon Belkowitz is Sr. Director, Product Management at Salesforce.

I've led content marketing for both early-stage startups and global corporations, and I have over a decade of experience using content and brand storytelling to drive business growth. I'm passionate about demonstrating content ROI and mobilizing creative teams to get results.

As an experienced Agency Executive and Digital Strategy Leader, Darryl now leads Marketing Cloud Product Development for Acoustic, delivering brilliant multi-channel experiences, strategic journey orchestration, and enabling open data and technology ecosystems. His strong passion for Client Advocacy has driven his approach to Marketing enablement throughout his 20+ years of experience.

Well versed in multi-channel digital marketing strategies, founded in data & analysis. Specialties in email marketing, direct response, CRM, big data, digital display, mobile web, website and mobile advertising. Comfortable leading teams for rich media, online media, coupon, QR code, interactive strategies, user experience, creative and technology. Available for strategic consulting, including business planning, data analysis engagements, and marketing strategy development.

Whitney Bouck joined Insight Partners in 2022 as a Managing Director. Whitney is an operating executive with a successful track record of scaling technology and SaaS businesses from early stages to successful exit. She has sold three companies, led three through IPO, facilitated two spin-offs, and executed more than fifteen acquisitions. Prior to joining Insight, Whitney was the Chief Operating Officer of HelloSign (acquired by Dropbox in February 2019 for $230M). She is a highly respected enterprise software executive, with over 30 years of experience in leadership, strategy, sales, marketing, and business operations.  

Some of her former roles include SVP of Global Marketing & GM of Enterprise at Box, where she built Box’s enterprise business from the ground up; Chief Marketing Officer of the Information Intelligence Group at EMC, and VP & GM of Documentum. She also held various technical and leadership roles at Sybase and Oracle. 

Whitney sits on the board of directors for Paycor (NASDAQ: PYCR), Trengo, BlueOcean, Writer, Mutiny and Crossbeam. She also advises several startups.  

Whitney has a Bachelor’s degree from Claremont McKenna College in Philosophy, Politics, and Economics. She lives in San Francisco with her husband, and enjoys skiing, hiking and has a passion for cooking. She has previously invested in two San Francisco restaurants and writes a food blog called Whit’s Kitchen.

Whitney was recognized in 2017 as one of the top 40 Women in Revenue, in 2015 as one of the World’s 100 Most Innovative CMOs, previously recognized with the Silicon Valley Women of Influence award in 2009 and received the Top 40 Under 40 award in 2003.

Anita Brearton is the Founder/CEO of CabinetM, a marketing technology management platform that helps marketing teams manage technology use, spending, performance, and strategy. A long-time technology marketer, Anita has led marketing teams from company inception to IPO and acquisition. She is the author of the Attack Your Stack and Merge Your Stacks workbooks that have been written to assist marketing teams in building and managing their technology stacks, a columnist for CMS Wire and MarTech, frequently speaks about marketing technology and has been recognized as one of 50 Women You Need to Know in MarTech. 

Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.

Tony Byrne is founder of Real Story Group the only exclusively "buy-side" technology analyst firm. Real Story Group works only for enterprise MarTech leaders looking to select the best-fitting platforms for their composable stacks. Tony has a personal passion for helping stack leaders make sound strategic decisions, based on solid research, that will set them up for long-term success.

Mac is a Product Manager for SAS Customer Intelligence and is focused on building analytics and GenAI powered capabilities for marketing teams. Since joining SAS, Mac has developed some of the first GenAI capabilities in SAS solutions, advised customers on Data & AI strategy, and has more recently joined the product team to deliver AI and Analytics for Customer Intelligence solutions. Mac is always interested in talking about strategies for democratizing analytics with Gen AI, techniques for aligning LLMs, and AI tools that can save you time every day. 

Gareth Chilton is the founder of ManMachine, a consultancy specializing in MarTech for Creative and Marketing Operations. With over 20 years in business transformation and two successful exits, he helps businesses integrate people, process, and technology. Gareth’s passion is making digital adoption seamless for agencies and clients alike, optimizing their MarTech stacks and operational efficiency. His experience spans diverse marketing and consumer tech sectors on both agency and client side, managing digital projects for startups and blue-chip clients globally.

Carley Chuich is Group Manager Adobe Experience Platform Expert Solution Consulting.

Jason Davis is the CEO and co-founder of Simon Data, the Customer Data Platform that enables brands to drive results faster with a solution purpose built for growth. A data-scientist turned entreprenuer he previously founded Adtuitive, a retail adtech platform that was acquired by Etsy in 2009. He holds a Ph.D. in machine learning from the University of Texas and spent time developing search algorithyms at Google.

An intuitive and data driven strategic team leader with a richly varied background in global brand strategy, product development, consumer insights as well as partner and consumer marketing. Uniquely skilled in identifying new market and product territories, and envisioning the programs and solutions to maximize these opportunities. Thrive at leading cross-functional teams to innovate, create and drive winning go-to-market programs and solutions. Creative, determined and passionate.

Before Keen, Greg Dolan spent more than a decade as a brand marketing executive with companies like Kraft and Campbell’s. As a P&L owner, he was responsible for the impact of large marketing budgets but had little insight on performance from traditional marketing mix solutions.

He craved a solution that would allow him to understand how his marketing investments were driving business growth and shareholder value, and help inform ongoing decisions as new information became available.

So he co-founded Keen to create it. By making smarter use of data, Keen helps brand leaders guide decisions about when and where to invest to maximize marketing’s impact on revenue, profitability, and long-term value creation.

I'm a founder, strategic CRO, and VP of Sales & Marketing who builds, leads, and mentors high-performing teams that deliver exponential pipeline growth and accelerated deal closure. My expertise spans go-to-market strategy development, strategic partnerships, and proven demand generation tactics that drive measurable results.

With over a decade of experience supporting rapid-growth startups, I've developed comprehensive sales and marketing blueprints for next-gen innovators, resulting in exceptionally successful product launches and expansions into new verticals. I’ve also led the rebranding of numerous companies and spearheaded business growth for automation enterprises and industry leaders.

My approach combines relationship-building with disciplined sales processes. I leverage an extensive network of hardware and software providers, automation companies, and industry groups to forge mutually beneficial partnerships that energize and accelerate progress.

Drawing on these partnerships and experiences, I implement scalable growth strategies through systematic account planning and targeted brand-building initiatives. My passion lies in empowering teams to excel across all sales cycle stages, ensuring that proven best practices and strategic frameworks drive consistently powerful results.

Andrew Engdahl is an Account Executive at Instapage, helping marketers drive long-term sustainable growth, without having to spend a dollar more on their advertising. 

At Instapage, he works with the most innovative companies in the world to significantly increase their return on digital advertising investment.  He does this with our expert conversion-intelligence team and market-leading Post-click Automation technology.

James Faribido is the principals customer success manager at Braze.

Dylan is the SVP of Sales at Simon Data.  He Helps brands use their data to drive marketing efficiency.

Jack is the Principal Product Manager for Cross-media Intelligence at LiveRamp. Jack has spent his whole career in ad tech, specializing in building and scaling audience and measurement application businesses.

Erin serves as the industry principal for media, entertainment and advertising at Snowflake, focusing on advertisers and agencies. Prior to Snowflake, Erin was the executive VP of partnerships and innovation at Horizon Media. Her role focused on creating strategic business partnerships, first-to-market creative and data opportunities, and unprecedented consumer insights for her clients. Before Horizon Media, Erin was the category development lead at Microsoft Advertising, bridging product, marketing and sales across the Microsoft advertising ecosystem. Erin has spoken at various events, including Advertising Week, Variety, and RampUp. She was awarded Technology Leader at Cynopsis Top Women in Media in 2020.

In his current role at Delinea, Jayson Gehri and his team are responsible for GTM strategy, content marketing, evangelism, sales enablement, technical marketing, competitive intelligence, customer expansion, and advocacy. Jayson's approach to marketing is deeply rooted in understanding and addressing customer needs. He has over 15 years of experience as a technology and software marketing leader at smaller privately held companies and global public organizations like IBM and Dell. He combines technical acumen, creative skills, and digital marketing experience to develop messaging, positioning, and marketing programs that resonate with customers. Jayson's focus on instilling a customer-in approach with his teams builds a strong foundation that connects technology with buyers’ needs to drive marketing success and business growth.

Scott Gillum is the founder and CEO of Carbon Design, a marketing services firm that specializes in AI-enabled personality-based marketing. Prior to founding Carbon in 2017, he founded and lead the Washington, DC office of gyro (now Merkle). Merkle is the largest B2B agency in the world and a past winner of Ad Age’s B-to-B Agency of the Year. 

At gyro, Scott led the global Channel Marketing practice, along with his duties as an office President. Prior to joining gyro, he was a partner at a management consulting firm specializing in Go-to-Market strategy for hi-tech and financial services clients. Scott also has had previous roles as the head of marketing of an Inc. 500 company, and as an interim CMO at a Fortune 500 company.

In 2015, Scott partnered with Pat Spenner, co-author of The Challenger Customer, to build “Challenger Marketing” which Carbon Design executed for clients today. In 2007, his work on integrating sales and marketing funnels became the subject of a Harvard Business School case study.

Scott sits on Gartner’s Sales & Marketing Leadership roundtable and is the founder of the B2B Hub on The Drum, where he contributes a monthly post.  In the past, he has been a feature columnist for Forbes, Fortune, Adage, and MediaPost.  

Braven is a visionary leader who partners at the Executive Level with enterprise Executive teams to help effectively connect company vision, purpose and culture to their products and workforce l while meeting financial benchmarks and high-priority business goals.

1) Design Thinking & Digital Transformation
2) Brand Development, Strategy and Identity
3) Marketing Org Reformatting

Leveraging over 20 years of leadership experience in design, Braven is an award-winning designer, brand strategist, and executive leader. He has used this unique blend of soft skills complimented by hard skills to help organizations better understand how they can build brand equity within their enterprise to achieve tangible brand innovation and real digital transformation.

Throughout his career, he's been afforded the privilege to consult at the executive level with sports, entertainment, and technology brands like IAC, Intuit, Lincoln, Ceridian, FOX Studios, NFL, Sony Pictures, WME, and Emirates Airlines.

Aside from his work as a founder and enterprise consultant, Braven is an engaging speaker who has been invited to speak on brand development, design thinking and entrepreneurship at LDI, UCLA, Techstars, AIGA, and Las Vegas Convention.

Bridging the gap between marketing, data and engineering to enable best-in-class customer experiences.

Kelly Haggard has over 20+ years in omni-channel marketing, covering multiple industries, including financial, retail, publishing, healthcare, and education. Kelly leads marketing innovation work at Synchrony, evaluating new opportunities through a scoring framework and activating new capabilities in the Fintech marketing space. Kelly serves as co-chair for the Email Excellence Committee with the Association of National Advertisers and received the Stefan Pollard Email Marketer of the Year award in 2023.

Kelly lives in Costa Mesa, CA, and volunteers with multiple non-profit organizations, including the OC Wine Society and South Coast Repertory Theatre, and co-leads Synchrony’s volunteer Diversity and Inclusion Committee for the Costa Mesa site.

Brittney Hamer is a seasoned Account Based Marketing (ABM) professional with an extensive track record of designing and executing targeted strategies that enhance client engagement and drive business growth. Currently, she serves as Director, Campaign Marketing, at Gainwell Technologies, where she led the implementation of the company’s ABM program and cultivated an account-based culture of collaboration and innovation across the growth organization. In her current role, Brittney leads a team of strategic marketers focused on developing and orchestrating account-based campaigns that directly contribute to the company’s revenue targets.

With a passion for sharing knowledge, Brittney has been featured as an industry expert on various platforms, including an ABM podcast and ABM strategy panels. She was also highlighted as an industry expert in a leading ABM publication.

Brittney holds a master’s degree in business administration from Howard Payne University as well as a bachelor of fine arts degree in digital and photographic imaging from Texas State University. She currently resides in New Braunfels, Texas, with her husband, son and fur child.

Daniella Harkins is SVP, Go To Market at LiveRamp (NYSE: RAMP), the leading data collaboration platform, where she works at the intersection of product and commercial teams to drive the structure and transformation of the two divisions toward the next evolution — empowering them to achieve maximum productivity. She holds a deep understanding of the market and field (internal & external) and translating it into GTM activities such as pricing, product stories, salesplays, and launches.

Harkins was an early member of LiveRamp, and has been instrumental in the company’s growth within a highly competitive market. Formerly GM, Strategic and Media Alliances for LiveRamp, she focused on strategic growth and partnerships with LiveRamp’s largest clients, leveraging the power of identity across the ecosystem. She built her career working with clients at the intersection of data, technology, and creative, and has since used those relationship experiences to influence how she organically—and structurally—provides commercial team support within her current day-to-day. Prior to joining LiveRamp, Harkins was VP, Strategic Solutions at Verve, where she built programmatic and data partnerships to power mobile solutions for Verve’s clients. She has also previously held numerous executive roles at Acxiom. Harkins has cultivated strong global relationships throughout her professional tenure.

A passionate industry voice, Harkins is a member of the All Raise Visionary Voices, a partner and frequent podcast guest of social good platform Givsly, and an experienced speaker across various platforms—including New York Advertising Week. Her passion and curiosity have earned her recognition as Female Business Executive of the Year for Women in Business in 2017. She has been featured in esteemed industry publications, including Business Insider, Beet.TV, MediaPost, and ClickZ, among others.

Daniella holds a Bachelor of Arts in French from Temple University and an MBA from St. John’s University Rome, and speaks French and Italian.

Matt Harris is the Founder and CEO of Dyspatch, a platform that helps marketers create better emails without the usual headaches. Matt's approach is refreshingly straightforward: he believes email should be easy for marketers, and tech should solve problems, not create them. When he's not thinking about email (which is rare), you'll find him rock climbing, hiking local trails, or at home with his wife and their dog.

Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 38-years. Hawthorne Advertising has a legacy of ad industry leadership by being a visionary in combining the art of right-brain creativity with the science of left-brain data analytics and neuroscience. Jessica’s role principally involves fostering long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines.

As a leader in the marketing space, Jessica is a written contributor to various industry publications offering insights on key industry trends. In addition, Jessica has been recognized from the broader professional community with a long list of accolades for her career accomplishments, including: semifinalist in the Ernst and Young “Entrepreneur of the Year” in the Greater Los Angeles area, “Women to Watch” recognition for the “Marketing Hall of Femme” Direct Marketing News, “Woman of Influence” by L.A. Biz and Biz Women, “Female CEO of the Year in Advertising, Marketing and Public Relations”, presented by the CEO World Awards organization, Marketing EDGE’s “Rising Star Award”, and “Top 40 Under 40” by Direct Marketing News.

Chelsea Heredia is a Principal Product Marketer at LiveRamp, where she leads the go-to-market strategy for the company's analytics solution, which includes everything from Conversion APIs to LiveRamp Clean Room. With a decade of measurement expertise, Chelsea is skilled at crafting positioning and marketing initiatives, as well as establishing new industry best practices related to data collaboration and measurement.

Lynn Herman is an ABM Marketing Manager at Canto. Lynn develops and executes highly targeted marketing strategies to engage key accounts, drive pipeline growth, and strengthen customer relationships.

Tim Hillison is the Founder & CMO of Entry Point 1, where he makes world-class expertise accessible to startups and scaleups through Marketing-as-a-Service and GTM advisory. His analytics-driven approach has helped ventures across SaaS, fintech, and healthtech drive billions in revenue through systematic go-to-market execution. Previously, Tim led global GTM strategy at PwC and Cognizant Digital, and marketing transformations at Visa, Microsoft, and PayPal. He regularly advises venture capital firms on marketing strategy and GTM optimization. Explore case studies at entrypoint1.com/results

Allen Hoem is Director, Product Management at Salesforce.

Julie is an entrepreneurial executive with over 25 years of experience defining strategy, creating categories, accelerating, and achieving hyper-growth objectives backed by data driven insights for Fortune 500 brands in both Travel and Retail/CPG. In 2013, she pioneered one of the first micro services architecture creating a headless approach on how services are delivered to customers. This improved both topline growth and operational efficiency delivering speed to market focused on automation. She was recruited in 2016 to serve as a global executive advisor to Travel, Hospitality & Dining brands informing C-level executives, senior leadership, and their board of directors with thought leadership inspiring and supporting brands on their digital transformation around the world for Adobe.

Shama Hyder is a visionary keynote speaker on AI, innovation, customer experience, and business growth in the digital age.

With over 15 years of keynote speaking experience across 24+ countries, Shama has delivered transformative insights to recognized brands including NASA, Yale, Movado, Marriott, Chase, Toyota, Mastercard, and Disney. Her ability to connect "what's next" to "what's now" has made her a sought-after speaker for organizations striving to stay relevant in rapidly evolving markets.

An immigrant to the U.S., Shama turned challenges into opportunities—a mindset that drove her to grow Zen Media from a solo venture into a globally recognized B2B marketing and PR powerhouse. She's also the bestselling author of "The Zen of Social Media Marketing" and "Momentum."

Shama's expertise has earned her recognition from the White House, United Nations, and LinkedIn, where she's been named a "Top Voice" in Marketing for four consecutive years. In a world obsessed with predicting the future, she believes the real power lies in acting on the present—with the clarity to see what's happening now and the courage to act on it.

Natalie Jackson is the Director of Demand Generation at CBIZ and co-host of the podcast Humans of Email. She has more than a decade of experience in B2B marketing strategy, demand generation, account-based marketing, and digital marketing, including more than eight years of strategic consultation on CRM and marketing automation alignment strategy. She combines her work  brand side, agency side, and for a marketing automation platform to deliver a broad perspective on both digital marketing trends and practical applicability. Natalie has spoken on the topics of email marketing, CRM strategy, and content marketing at Litmus Live, Dreamforce, Really Good Emails, Digital Summit, MarketingProfs, Microsoft Dynamics CRMUG Summit, DynamicsCon, and for countless vendor webinars and local marketing organizations.

Julz James brings a global perspective and a deep commitment to excellence in Marketing Operations, Strategic Marketing, and Revenue Operations. Her journey began with a hands-on approach to design work, brand management, web design, and traditional marketing, where she built a solid foundation and honed her creative and strategic skills.

Over time, Julz expanded into Marketing Operations, becoming a recognized expert in marketing automation platforms like Marketo, Pardot, and HubSpot. As a Marketo Certified Expert, Marketo Certified Solutions Architect, and 7x Marketo Champion, she has demonstrated leadership and influence in the field. Her passion for Revenue Operations has allowed her to integrate platforms like Salesforce.com to align sales, marketing, and customer success teams for sustainable growth.

With extensive experience in diverse Marketing Technologies—including event platforms, webinar tools, and attribution solutions—Julz excels at solving complex business challenges. By leveraging technology, strategic insights, and innovation, she thrives in driving transformative growth and aligning people, processes, and technology to meet evolving market demands.

Justin Jefferson is the VP, Strategy & Insights at Keen Decision Systems.  Justin enables executives to navigate complex challenges by leveraging analytical frameworks that turn data into actionable insights, using a blended approach of analytical rigor and creative problem-solving.

Ryan Karlin is the senior director, product management at OneTrust. In his role, Ryan leads teams delivering solutions for the OneTrust Consent Management Platform and first-party data management solutions, advising companies large and small on the ever-changing landscape of web tracking and digital advertising compliance best practices. Ryan is an International Association of Privacy Professionals certified information privacy manager who also sits on a number of Interactive Advertising Bureau working groups.

Ariana Keil is Sr Growth Marketing Manager at Canto. Ariana has a background in both B2B sales and marketing, which gives her an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. She is passionate about harnessing the power of content to drive revenue.

Sav Khetan is the Vice President Product Marketing at Tealium. He has 2 decades of digital marketing, martech strategy and personalization experience under his belt, and is an advocate of leveraging workflow, content, tools and insights to unlock the real potential of first party data. In his role at Tealium, Sav helps brands make the transition from channel-based to audience-based marketing through the intersection of technology, data and operational strategy.

Jay Mandel specializes in working with individuals and companies with a growth mindset, prioritizing exploration and discovery. His unique approach empowers clients and students, guiding them toward new possibilities for self-development. It's important to note that Jay's approach may not be suitable for those with a fixed mindset.

Tejas Manohar is the cofounder/co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an early engineer at Segment, the leading company in the Customer Data Platform (CDP) space that was acquired by Twilio for $3.2B. At Segment, Tejas realized that many of the challenges of building a best-in-class CDP would be better solved on top of the data warehouse and a modern data stack and hence, he founded Hightouch. When Tejas isn’t thinking about data, he likes running and playing competitive table tennis.

Steve is a Senior Director, CRM and Integrated Partner Marketing at SeatGeek. Steve brings experience from previous roles at SeatGeek and Time Inc.

Christy Lee is a growth-focused professional with comprehensive experience driving innovative marketing strategies and campaigns to propel the company's profitability and brand expansion. She is adept at building, coaching, and mentoring at individual and team levels. Christy Lee is skilled in optimizing improvements to the marketing tools/platforms to increase throughput/conversion rate. 

Aurora Menter Cleaver is a marketing executive with deep expertise in digital marketing, customer data and integrations, customer lifecycle strategy, and marketing technology. With a track record of driving measurable growth—including increasing customer engagement by 25% and improving marketing ROI by 40%—she has spent over 10 years helping B2B, B2C, and hybrid businesses scale through data-driven, customer-centric strategies.  

As a former VP of Marketing Technology & Operations at ezCater, Aurora led digital transformation initiatives that optimized customer engagement, reduced CAC, and improved retention by up to 15% through personalized, cross-channel marketing. Now, as an independent consultant, she helps companies refine their marketing technology stack, develop lifecycle marketing strategies, and drive operational efficiency for sustainable growth.  

A passionate advocate for the power of well-executed marketing, Aurora believes in the magic of delivering the right message to the right audience at the right time. Beyond strategy, she is a dedicated leader who fosters high-impact teams, creating an inclusive and collaborative culture where people thrive.

In his role as Chief Growth Officer, Adam leads the innovation, go-to-market, and growth strategies for Discuss. His past 4 years with Discuss have been focused on driving a culture of innovation that enables customers to rethink what’s possible in scaling market insights. Adam’s 20+ years of experience includes several years in the martech space - including lead Marketing at a prominent marketing automation platform to a community and social media platform that experienced a billion dollar IPO. He’s also currently leading his company’s initiative for leveraging GenAI across the business to scale it more efficiently and effectively.

Brianna Miller is a data-driven digital marketing and demand generation expert specializing in integrated strategies that deliver exceptional ROI. She is currently the Director of Digital Marketing and Demand Generation at Protenus, the #1 Healthcare Compliance Analytics platform designed to empower healthcare professionals to eliminate risk. She is passionate about creating result-driven marketing campaigns that nurture and grow Protenus' customer base. She is also an Adjunct Professor at the University of Missouri St. Louis where she teaches Intro to Marketing as part of the College of Business Undergraduate Program, as well as the Social Media Strategy course and Advanced Facebook Advertising course for the Digital Marketing Certificate program. Brianna is a member of the Marketing Advisory Board for the UMSL College of Business.

Stephanie Miller is a relentless customer advocate and creator of high-performance growth marketing for B2B and SaaS companies. She builds market value and revenue through data-driven content marketing campaigns at scale. An integrated marketing expert focused on organic channel optimization, she has lead global digital marketing initiatives for both start-ups and Fortune 1000 companies.

Enthusiastic leader faithfully committed to developing those around him in order to 'make it happen'.

A former US Marine and Naval Academy graduate, Dave spent over a dozen years at Procter & Gamble learning the art and science of brand building. He worked on both category leading and challenger brands including Charmin, Bounty, Puffs, Duracell, and Iams & Eukanuba pet food.

Currently, he steers the global marketing strategies for Terakeet, a performance marketing technology, insights, and services partner that helps brands connect with their audiences in the 'moments that matter' throughout the consumer online journey, driving disproportionate brand value through improved brand affinity and demonstrably lower acquisition costs.

Previously, he used his leadership experience and marketing skills to set strategy and drive growth as Chief Experience Officer for Centene, the largest government services managed care organization in the US. Over his nine year tenure the company grew from $5B to $113B in revenue.

Married to his Senior Prom date, he and wife Kelly have a daughter, son, and two dogs. Operating under the Ralph Waldo Emerson philosophy that "health is the first wealth,"​ and a belief that 'everything matters,' Dave demonstrates his personal purpose statement - to make those around him better - on a daily basis.

As Senior Manager, Partner Operations and Success at Constant Contact, Matthew Montoya has crisscrossed the country over the last 14 years to 46 states and three countries, helping, in-person, over 15,000 businesses better understand how digital marketing can affect growth and what utilizing best practices can mean to the bottom line. In his 24 years in marketing, he’s worked on nearly every kind of marketing vehicle around, from print, broadcast, social, web, and of course email marketing, he’s seen and had a role in it all.

Jonathan Moran, Head of MarTech Solutions Marketing, covers global product marketing activities at SAS, with a focus on customer experience and marketing technologies. Prior to SAS, Jon gained over 20 years of marketing and analytics industry experience at both Earnix and the Teradata Corporation in pre-sales, consulting and marketing roles. Over the span of his career, Jon has had the opportunity to not only architect, develop, demonstrate and implement analytical software solutions, but also to work on-site with Fortune 500 customers across industries helping them solve unique digital marketing analytics business issues. 

Jon graduated from North Carolina State University with an undergraduate double major in Marketing and Spanish Languages and Literatures. He also holds a MBA from North Carolina State University with a concentration in Technology Commercialization.

Ana Mourao is an Experimental Marketer with extensive experience in helping large, complex B2B2C companies make CRM and Digital Marketing decisions with incomplete data using an experimentation framework. She is passionate about applying this framework to enable large organizations to make informed and effective CRM and digital marketing decisions, even when data is incomplete. Ana has successfully led the selection and implementation of a customer data platform, established compliance and data governance protocols, and collaborated with data science teams and other key stakeholders to deliver impactful insights and activations. Additionally, she is a lifelong learner and a certified professional in growth leadership, marketing leadership, retention and engagement, negotiation, and web analytics.

WHOOP is a cutting-edge wearable technology company that specializes in health and fitness monitoring for elite athletes and health-conscious individuals. The company provides personalized insights on recovery, strain, and sleep through a screenless wristband and a comprehensive mobile app.

Moni Oloyede the founder of MO MarTech, our passion is teaching marketers how to build a connection through communication strategies, relationship building techniques and problem solving skills. These elements help marketers build trust and authority with their audience thus making their marketing guaranteed to succeed. With 15+ years of business experience, Moni Oloyede is a driving force in marketing and business operations. As a thought leader, Moni has appeared on podcasts and renowned conferences all over the world. Holding a Master's in Marketing from The Johns Hopkins, Carey Business School, her passion extends to mentoring business professionals, and community involvement. Her vision is to inspire the next generation to create a positive impact in the world through teaching the power of human connection. For more insights and to connect with Moni, you can find her across all social media platforms under the handle @MoniOloyede or visit her website at momartech.com.

As CEO of Martechture, Robert guides the organization to help clients on their journey to modernize marketing, tackling cost and complexity while leveraging martech automation, data ecosystems, and AI to unlock smarter, more autonomous technology-driven marketing performance. With CMO and executive leadership roles at top technology companies like IBM and Cognizant, alongside experience with Johnson & Johnson, Coca-Cola, Epson, NFL, and the Olympics.

Throughout his career, Robert has led high-performing, diverse teams that have redefined brand value, market leadership, and both B2B and B2C revenue growth, including a brand transformation that propelled Cognizant brand value to $8.7 billion. As a trusted business advisor, his work has consistently delivered measurable impact and earned prestigious accolades, including the AMA Effie, Clio, Webby, and Adweek’s "Campaign of the Year." 

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.

Kath Pay lives and breathes email marketing and is recognized as one of the industry’s leading Email Marketers. CEO of boutique consultancy, Holistic Email Marketing, she devotes her time to developing customer-centric eCommerce journeys using a holistic, multi-channel approach. Winner of the 2021 ANA/EEC Email Marketers Thought Leader of the Year, and an industry veteran of 23 years, Kath is the author of the best-selling and award-winning book, Holistic Email Marketing, and is an international keynote speaker, regular blogger, expert contributor, and trainer.

Christopher S. Penn is an internationally renowned keynote speaker who electrifies audiences with his expertise on artificial intelligence in marketing. A recognized thought leader, he demystifies complex AI concepts, providing practical strategies that empower marketers to achieve breakthrough results. Christopher’s insights on leveraging AI for data analysis, content creation, and strategic decision-making have shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and AI/machine learning in marketing. His journey in AI began in 2013, a decade before tools like ChatGPT brought the technology into the mainstream, giving him a deep understanding of its potential and practical applications. His engaging and informative presentations leave attendees with actionable takeaways they can implement immediately. As co-founder and Chief Data Scientist of Trust Insights, Christopher leads a team of experts dedicated to helping businesses unlock the full potential of their data using cutting-edge AI solutions. His proven track record of success includes building AI-powered systems that have delivered double-digit ROI for prominent brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and many others. He is a 2025, eight-time IBM Champion in IBM Data and AI and co-host of the award-winning Marketing Over Coffee marketing podcast. His work is also reflected in over two dozen marketing books, including the bestselling “AI for Marketers,” now in its third edition, and “Leading Innovation.”

Steve Petersen is a B2B and B2C marketing technologist. He currently works at Wyndham Hotels & Resorts and has also worked in marketing technology roles at revenue management platform provider Zuora and before that at Western Governors University.  Petersen holds a Master of Information Management from the University of Maryland and a Bachelor of Arts in International Relations from Brigham Young University. He's also a Certified ScrumMaster and lives in the Salt Lake City, UT area. Petersen represents his own views, not those of his current or former employers.

Taylor Peterson is an Emmy-nominated creative director and strategist based in NYC, with a decade of experience crafting culture-centered campaigns for top brands across media, tech, and publishing. She merges storytelling, design, and emerging tech to build brand-creator partnerships that consistently outperform industry benchmarks. Currently a creative strategist at Digital Voices, Taylor develops social strategies that connect major brands—like DoorDash, Microsoft, and PepsiCo—with forward-thinking creators. 

Lisa Peyton is an immersive media strategist and media psychologist focusing on the user engagement and marketing applications of new technologies.

As the CEO of RPE Origin, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for global leading retail, FinTech and technology brands as well as ESP’s.

In 2023, Ryan received the industry’s top honor of Thought Leader of the Year Award and is the Chairman Emeritus of the Email Experience Council Advisory Board. He is also an in-demand keynote speaker and thought leader on email marketing.

David M. Raab is founder and CEO of the Customer Data Platform Institute www.cdpinstitute.org, a vendor-neutral organization which educates marketers and technologists about customer data management. Mr. Raab named the Customer Data Platform category in 2013. Before CDP Institute, Mr. Raab spent most of his career as a consultant helping marketers to understand, find and deploy marketing technologies and vendors.  He is a frequent speaker and writer on marketing topics and author of Marketing Performance Measurement Toolkit (Racom Books, 2009). Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry.  Mr. Raab holds a bachelor's degree from Columbia University and MBA from the Harvard Business School. 

Casper Aagaard Rasmussen acts as the global business lead for MACH and composable enterprise at Valtech. He is the elected President at the MACH Alliance and thereby leads the organization’s strategy and executive board. His portfolio is focused on complex enterprise transformations and acts as the principle for technical strategy, system architecture and integration approach within his clients' technical landscape. He leads technology engagements by analyzing business goals and requirements, aligning these priorities with a viable technological approach, and leading teams to drive business value for clients.

As the founder and CEO of MarketingOps.com, Mike Rizzo leads a pioneering platform dedicated to empowering Marketing Operations professionals. He spearheads the MO Pros community, a vibrant network that has grown by over 110 members monthly since 2019.

MarketingOps.com offers a comprehensive suite of resources and is the destination for current and aspiring Marketing Operations professionals to build careers through events like MOps-Apalooza, Summer Camp, and regional Local Chapters.

The MO Pros community on Slack is central to the offerings, complemented by a rich media suite with the Ops Cast podcast, community-led blog, and Martech solution demos. MarketingOps.com also provides templates, frameworks, and cutting-edge industry research. 

Mike’s professional experience before founding MarketingOps.com spans a broad range of Marketing Operations, Martech, Growth Marketing, and Community-building.

Channan Sawhney brings 16+ years of experience in sales, brand marketing and ecommerce across various consumer good companies. In her most recent role as Global Customer Leader for Amazon and Last Mile Delivery at Kenvue she works cross functionally to accelerate eCommerce business and works across regions by building profitable plans for a seamless and superior Amazon experience. Having worked with big retailers like Amazon, Alibaba, Walmart across markets like US, UK, India, China and Middle East, Channan brings expertise across customer, digital, strategy and commerce.

She was awarded the 40 under 40 Marketing Leaders award in 2024, Digital Visionary 2023 award by Consumer Goods Technology and has been felicitated as Top 100 eCommerce Leader award by World Marketing Congress. She is a DEI leader at work and part of angel investor network where she mentors start ups on weekends. On her time off she loves cooking and spending time with her family.

Mark Stouse is the CEO of ProofAnalytics.ai, leading the team with the only AI-native, MASB-certified causal analytics platform that enables GTM teams to plan, predict, prove, and pivot their investments in real time. With over 26 years of experience in marketing, communications, customer success, and commercial strategy, he helps transform business performance with data-driven insights and agile decision-making.  

Mark also leverages his expertise in GTM analytics and economics to co-chair the Modern GTM Organizational Structure at the Marketing Accountability Standards Board and to serve as a member of the Brand Valuation Work Group at the Association of National Advertisers. In addition, he has been recognized as an innovator and leader in the analytics field, with multiple awards, patents, and publications. He is committed to advancing the practice and standards of GTM accountability and optimization across industries and markets.  

Zac Stucki is a growth strategy consultant and CEO of Ignition Point Strategies, specializing in helping SaaS companies transform customer insights into tangible improvements in retention and sales conversion rates. With over a decade of experience, Zac has worked closely with sales and retention leaders to reduce churn, enhance customer acquisition strategies, and unlock new growth opportunities through data-driven decision-making and qualitative insights.

Zac is renowned for uncovering hidden growth obstacles through a sophisticated blend of deep customer research and advanced data analytics. He empowers leadership teams to develop agile, customer-centric strategies that not only reduce churn but also create more meaningful customer experiences.

A recognized thought leader, Zac regularly shares his expertise through speaking engagements, podcasts, and publications like Martech. His mission is to give sales and retention leaders the tools and insights they need to outperform the competition and make their customers' and teams' lives better. 

Danielle Torrie is the Senior Manager of Content Marketing at Unbounce, a top-rated landing page builder for digital marketers and agencies. She creates content that helps go-to-market teams capture, convert, and cultivate customers—without the hassle of complex processes and manual tasks. With nearly a decade of experience in content marketing, brand strategy, and communications, she has worked across SaaS companies, marketing agencies, and economic development. At Unbounce, she focuses on empowering marketers to build high-converting landing pages, run experiments, and simplify conversion rate optimization.

Responsible for Product Marketing, Go-to-market strategy, and Evangelism for Adobe Experience Platform, covering Adobe Real-Time CDP, and Adobe Audience Manager. Klassjan leads a team of product marketers driving GTM Strategy, messaging/positioning, pricing/packaging, enablement, and evangelism. The team works with a cross-functional team of Product Managers, Analysts/PR relations, demand marketing, and business operations across the Experience Cloud and our partner ecosystem.

Sangram Vajre is the co-founder and CEO of GTM Partners, a data-driven Analyst firm, where he and his team champion the cause of "Efficient Growth" with modern go-to-market plays. He is most passionate about teaching the business of marketing, leadership, and life through his 21 signature frameworks.

Prior to his work at GTM Partners, Sangram ran marketing at Pardot (acquired by ExactTarget and then ExactTarget was acquired by Salesforce for $2.7B). Soon after, Sangram co-founded Terminus which hit $1M in the first year, $5 in the second, and $15M in the third year ranking 21st in Deloitte's fastest-growing company, named back to back as one of the best places to work.

With over 20M views of his content, Sangram has quickly become a go-to-market strategy expert and has been named one of the top 21 B2B Marketing Influencers in the world by the DMN network.

Sangram is also the author of three go-to-market books including the award-winning ABM is B2B and WSJ and USA Today bestseller book MOVE, a frequent keynote speaker, a host of the top 50 business podcasts called MOVE - A go-to-market Podcast with over half a million downloads.

Sangram and his wife, Manmeet, and two kids, Krish and Kiara live in Alpharetta, Georgia.

Vince Venditti advocates for a leadership style rooted in authenticity and empathy. True leaders not only excel in boardrooms but also in their ability to connect with and inspire their teams. Vince’s journey has been guided by the principle that leadership is not about wielding power but about cultivating it in others. Throughout his career, he has been blessed to have strong mentors. Through paying that mentorship forward, he emphasizes the importance of making oneself replaceable by nurturing the next layer of talent. He has witnessed firsthand how fostering vulnerability within teams creates an environment of trust and innovation, ultimately leading to unprecedented growth.

With a passion for driving disruption and innovation, Vince has carved a niche as a tech-driven disruptive marketing executive. He continuously pursues strategic innovation, pushing organizations beyond their comfort zones to explore new territories. His diverse background in finance and marketing has taught him to bridge the gap between the quantitative demands of finance and the power of optimized creativity and storytelling. This balanced perspective allows him to drive marketing innovation while maintaining fiscal prudence.

Gratitude fuels Vince’s journey. He finds immense joy in the process of growth and transformation as much as in the outcomes achieved. He is committed to continuous improvement that extends beyond the realm of business; it encompasses personal growth, mental well-being, and the nurturing of a healthy organizational culture. He stands as an advocate for self-improvement, recognizing that success is not merely measured by achievements but by the ability to adapt, evolve, and contribute positively to the world.

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

Kimen Warner is Sr. Vice President, Product Management at Salesforce.

Sarah Weiss leads Marketing for Qvest US, the global leader in technology and business consulting for Fortune 1000 media, entertainment, consumer packaged goods and retail companies. Fiercely focused on solving complex business challenges, Sarah elevates the relationship between marketing, sales and delivery through a deep understanding of professional services, B2B marketing, technology, branding, GTM strategy and demand generation. 

Previously, Sarah led Marketing Strategy at Lumen Technologies and held numerous marketing leadership roles at PwC. At PwC, she partnered with technology companies like Microsoft, Salesforce, AWS, Google, and Adobe to build brands, shift perceptions, manage integrated marketing campaigns, and drive business growth.

Her work achievements have resulted in awards from Fast Company, Digiday, WebAwards, w3 and The American Advertising Awards (ADDY).

Paul Wilson is a seasoned professional navigating the digital transformation frontier in B2B marketing. With a rich background, including roles at Marketo, Adobe, and Slack, Paul has made significant contributions to the industry.

At Marketo, Paul spearheaded a major migration project and revamped the go-to-market infrastructure, leading his team through complex challenges while prioritizing sustainable growth. Transitioning to Adobe, he seamlessly integrated Marketo’s operations into Adobe’s framework, fostering collaboration and efficiency.

Joining Slack as Senior Director of Marketing Operations post-Salesforce acquisition, Paul concentrated on strategic alignment and supporting his team through pivotal transitions, all aimed at ensuring long-term success.

Beyond his corporate endeavors, Paul is deeply engaged in the marketing operations community, regularly sharing insights at events like the Marketo Summit and advocating for continuous learning and career development among peers.

In the ever-evolving digital B2B landscape, Paul aims to leverage his expertise to assist enterprises and individuals in adapting to changes driven by generative technologies. He sees this as an opportunity for transformation, blending insight and practical skills to navigate this dynamic period with confidence. Paul looks forward to guiding and supporting your journey through this exciting era.

Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As Product Marketing Principal at Redpoint Global, Steve is tasked with developing messaging and marketplace positioning for Redpoint’s customer engagement platforms.

Joe Zucker is a Senior Manager of Marketing Analytics at Indeed.com where he leads the Analytics Labs team, focusing on two areas: implementation of experimental methods for incrementality measurement and econometric modeling (Marketing Mix Models).