Agenda

Ruth Bolster is a Product Marketing, Senior Lead at Salesforce. A Salesforce Certified Account Engagement Specialist and enterprising content marketer experienced in driving sales through segmented digital marketing. Previous experience in direct marketing, marketing research and strategy, and account management. 

Kylie Yancey is a Senior Director of Product Management at Salesforce. She is a product manager with over a decade of experience working on B2B marketing automation software. 

In her role as Vice President of Marketing and Communications, Lisa Hake helps franchisees drive revenue and customer counts through marketing and communications. She leads efforts to build and communicate the Great Clips brand, internally and externally, leading a range of marketing and communications functions, including strategic planning, creative, digital, partnerships, promotional efforts, public relations, social media, cause marketing and customer insight strategy.

Before joining Great Clips, Inc. in 2017, Lisa held marketing roles with Best Buy Co. Inc., Pillsbury and 3M. She also started a retail business that she and her husband eventually franchised. At their peak, they had four of their own locations and 10 franchised locations in seven states.

She has a degree in international business from the University of Nebraska - Lincoln and an MBA in Marketing from University of Minnesota - Carlson School of Management.

For nearly a decade, Lisa has served on the board of The Hellenic American Family Fund (HAFF), a national philanthropic organization committed to assisting families in financial need.

Roger Williams leads strategy for Marigold's Center of Excellence for Loyalty and Relationship Marketing. Marigold unites world-class marketing solutions across the full customer lifecycle that build loyal customer connections for over 40,000 global brands, from SMB to enterprise.

AnnMarie Wills is the co-founder and CEO of Leverage Lab LLC, a pioneering first-party data-centric marketing agency. With over 20 years of experience at industry giants like Knight Ridder, Penton Media, and SourceMedia, she has a proven track record of developing innovative products by leveraging data and technology.

Known for her exceptional understanding of the intersection between data and business, AnnMarie possesses an uncanny ability to find and monetize the right data that appeals to and empowers audiences to achieve their business goals. At Leverage Lab, her visionary leadership has driven significant growth and industry recognition over the past seven years.

Highly personable,  AnnMarie is considered a top "business data thinker" in the media space, making her an invaluable leader in transforming and optimizing technology to build a modern media enterprise.

Alex Cash serves as a Director of Strategy at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture.

In his role, Alex supports OneTrust Consent & Preference Management, where he advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance

Ryan Karlin is the senior director, product management at OneTrust. In his role, Ryan leads teams delivering solutions for the OneTrust Consent Management Platform and first-party data management solutions, advising companies large and small on the ever-changing landscape of web tracking and digital advertising compliance best practices. Ryan is an International Association of Privacy Professionals certified information privacy manager who also sits on a number of Interactive Advertising Bureau working groups.

Lourenco Mello is a Product Marketer at Snowflake focused on solutions that help organizations deliver data-driven marketing with the Snowflake Data Cloud. Prior to Snowflake, Lourenco led the Microsoft Azure Infrastructure Field Marketing priorities at a global level and developed and scaled the Azure messaging and GTM for the Manufacturing industry. Lourenco holds an MBA from UCLA Anderson and a Bachelors degree from the University of Wisconsin - Madison.

Ashley Skiles is the director of corporate & community at Rollworks. She is a B2B SaaS marketer with 10+ of experience leading marketing, communications, and design projects internationally and domestically. Her background is in tech and public policy. Ashley enjoys creating structure out of chaos, executing complex logistics, and building strategic and tactical plans. 

Greg Krehbiel works as a technical consultant with a focus on customer data platforms. Greg is a long-time publishing professional with extensive experience in editorial, marketing, technology, product development, fulfillment, executive leadership, and management. He is at his best when serving as a liaison between technical and business staff. He currently serves as the president of The Krehbiel Group, LLC, where he provides consulting services to publishers with technology problems. 

Brooke Bartos is a seasoned marketing professional with a proven track record of excellence. Currently serving as the Director of Marketing Operations & Analytics at InvoiceCloud, Brooke has made significant contributions to the industry, having been a marketing automation and operations power user both in-house and as a consultant for B2B organizations in the tech space ranging from startups to global enterprise organizations. Brooke’s work in marketing operations and technology has earning her industry recognition and accolades including winning the Adobe Experience Maker Awards, B2B Innovator Awards, and being selected a 6-time Adobe Marketo Champion. Having started her marketing career in field marketing, Brooke is a firm believer that the best way to know and connect with your prospects and customers is through events and experiences where true relationship building can occur, learning through their words what truly matters in the buyer’s journey and improving through valuable feedback.

Kimi Corrigan describes herself as a cool (debatable) mom, a marketing ops nerd, snack motivated, full of big feelings, and the kind of person who shares motivational quotes and really believes them. She lives in Cleveland, Ohio, and loves the midwest. Kimi has spent her career at SaaS companies helping define the role of marketing operations and feels incredibly lucky to be at the forefront of defining an incredible career category. She finds great joy and creativity in solving complex business challenges with the magical mix of people, processes, and technology. When she's not snuggled into her home office, you can find her carpooling kids to baseball, golf, and swim. She enjoys finding locally roasted coffee, playing golf, and having her dogs Stout and Gryffindor drag her around the neighborhood for walks.

Justin Norris is a marketing and a revenue operations leader with over 15 years experience. He’s led RevOps functions at multiple startups and served as a trusted consultant to dozens of Fortune 500 and high-growth companies. In his spare time, he’s the host of RevOps FM—one of the top ops and GTM podcasts, with over 7,000 listeners. 

Moni Oloyede the founder of MO MarTech, our passion is teaching marketers how to build a connection through communication strategies, relationship building techniques and problem solving skills. These elements help marketers build trust and authority with their audience thus making their marketing guaranteed to succeed. With 15+ years of business experience, Moni Oloyede is a driving force in marketing and business operations. As a thought leader, Moni has appeared on podcasts and renowned conferences all over the world. Holding a Master's in Marketing from The Johns Hopkins, Carey Business School, her passion extends to mentoring business professionals, and community involvement. Her vision is to inspire the next generation to create a positive impact in the world through teaching the power of human connection. For more insights and to connect with Moni, you can find her across all social media platforms under the handle @MoniOloyede or visit her website at momartech.com.

Jill Speirs founded M2 in 2011, and has since built a global practice (US, Canada & Europe) focused on Campaign Automation, Data Management, Asset Management, Analytics Solutions & Support Services for the B2C & B2B Marketer. Her career spans over 30 years in marketing with experience in Retail, Financial Institutions, Telco & Energy industries prior to M2. As an Executive she led National & Global initiatives for Sears, RBC, ING DIRECT & Bell aligning the corporate strategies, business processes & channel execution to the right technology enablers. Her success has been the ability to understand a company’s business challenges and opportunities, set the strategic direction, build the business case for change, and lead the integration of four key enablers, people, process, data and technology to turn a company’s focus on the customer.

Mehdi Berrahou has been an integral part of building out M2’s global practice since 2012. He is a Solutions-oriented IT software & systems Director with 10+ years experience designing, developing, implementing and supporting complex infrastructures and technical solutions for international leaders in the MarTech industry. Superior expertise with development methodologies, developer supervision and client relations. Motivational and influential project manager, providing effective leadership in fast-paced, deadline driven environments. Track record of surpassing goals and expectations for quality, schedule and cost while implementing leading-edge IT solutions. Specialized in aligning the B2C Marketer’s strategies, data management & their channel processes with Adobe’s “Best of Breed” technology solutions across the Adobe Experience Cloud.