Pinterest adds custom QR-like codes for businesses, more shoppable pins
In a series of product updates and feature additions, Pinterest is trying to solidify its visual search platform ahead of the holiday shopping season.
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LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns
Advertisers can also now ask for more information by adding custom questions to their Sponsored Content and Sponsored InMail campaigns’ lead gen forms.
Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites
Snapchat is opening up its most brand-friendly formats to sales-minded marketers.
Facebook Local is the social network’s stab at Yelp, Foursquare
Facebook’s new app lets people find nearby things to do and places to go.
Facebook will disable ‘Like’ button in third-party mobile apps
Facebook is also deprecating app invite feature that developers used to organically grow their apps’ user bases.
Instagram removes 24-hour recency requirement for photos, videos posted to Stories
Unlike with Snapchat’s Stories, with Instagram’s Stories people and brands can mask if a post is old.
Twitter opens up $99 a month subscription ad program to more accounts
Twitter plans to eventually add more tiers to the “set it and forget it” ad-buying program that’s initially aimed at accounts with small followings.
What marketers should know about Snap’s Q3 2017 earnings report
Slowing audience growth. Declining ad prices. A frustrating product. Snap’s Q3 earnings report had echoes of Twitter.
Twitter officially enables 280-character limit for all accounts, including brands
Since Twitter started testing the doubled character count in September, only 5 percent of tweets have exceeded 140 characters.
Instagram opens sponsor-tagging tool to more creators, adds monitoring system
Instagram will prompt creators to add “Paid Partnership with” labels when required.
Facebook Messenger can now power chat on brand sites
Messenger’s Customer Chat plugin may help the messaging service realize its potential as marketers’ new CRM channel.
Facebook refunds advertisers for mobile video ads played out of view
Errors with Facebook’s mobile site and Instant Articles in its Android app led Facebook to play videos, including ads, while out of view.
Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting
Reddit will tell brands how their ads performed with their target audiences and how many impressions led to site visits.
Facebook rolls out polls for Pages across desktop, mobile
Polling allows brands to solicit feedback from their followers and Facebook to collect more data about people’s interests.
Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown
What marketers need to know from Facebook's Q3 2017 earnings report.
Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads
Initially, Snapchat’s tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences.
Ecommerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip
In Q3 2017, online retailers increased the amount of money they poured into Facebook’s mobile video ads and shopper-retargeting Dynamic Ads.
Facebook opens Collection ad format to Dynamic Ads for Travel campaigns
Airline and hotel brands retargeting travelers can now use Facebook’s full-screen, immersive mobile ad format.
Facebook’s dynamic creative can generate up to 6,250 versions of an ad
Brands can set multiple options for the elements making up an ad, and Facebook will automatically piece together various versions.
Facebook will show all the ads a Page is running & archive US federal election ads
Facebook will test a 'View Ads' tab on Pages in Canada next month and in the US next summer.
Marketers plan to test out Facebook Stories because why not
As Facebook opens up Stories to Pages, marketers see upside and no immediate downside.
Twitter says it overcounted users for 3 years as its ad revenue shrinks for 4th straight quarter
Twitter’s Q3 2017 earnings report featured many declines, from total revenue to ad revenue to historical monthly user counts.
Q&A: Twitter’s Stacy Minero details its new branded-content program, #Fuel
Twitter’s director of brand strategy explains why the company’s Brand Strategy team recently spawned a separate branded-content program.
YouTube’s FameBit has a new sales boss, expanded platform post-acquisition
FameBit hires Google Preferred's ex-boss as its sales chief as YouTube’s influencer marketing platform expands its work with brands and creators.
Twitter will make its ads more transparent to brands, everyone else
Twitter will open an Advertising Transparency Center and has agreed to a Media Rating Council audit of its ad metrics.
Facebook tests removing organic Page posts from News Feed
Pages’ unpaid posts will be limited to the new Explore Feed as part of the test.
Snap reportedly lays off 18 employees, will slow hiring in 2018
It’s unclear how the slowdown will impact Snapchat’s parent company’s advertising business.
Facebook tests web-based VR within News Feed posts
People can load and interact with VR experiences without leaving Facebook’s traditional social network.
Facebook details Instant Article subscription program as test launch nears
The Economist, The Los Angeles Times and The Washington Post are among the initial 13 publications to put their Instant Articles behind a paywall.
Facebook will insert ads within Messenger’s Instant Games
Facebook will syndicate ads from its Audience Network to run as interstitial, rewarded video ads within Messenger’s in-app games.
Facebook officially launches Explore Feed on desktop to boost Pages’ posts
Facebook’s new feed offers Pages an opportunity to recoup lost organic reach.
How video makers are programming around Facebook’s ad breaks
Executives from Scripps Networks Interactive, Tastemade and Whistle Sports discuss how their videos accommodate Facebook’s mid-roll ads.
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
Facebook acquires teen-centric polling app tbh and all its valuable data
People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social network.
Twitter’s new Video Website Card ad format uses video to push link clicks
Tapping the ad on mobile will load the brand’s web page while continuing to play the video atop it.
Instagram redesigns call-to-action bar to dynamically mirror ads
By blending the bar with an ad’s photo or video, Instagram may be able to insert more ads in people’s feeds.
Oculus looks to improve VR app discovery with content-based search
Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements.
Facebook opens up Stories to Pages so that someone will use the feature
Facebook won’t offer a way for brands to promote their Stories as ads yet, but for now it doesn’t need to.
Live from Facebook-owned Oculus’s annual VR conference: Day 2
Oculus CTO and gaming legend John Carmack takes the stage for today's keynote.
How marketers are wrestling with virtual reality’s adoption issue
VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be valuable.