Does your organization need a customer data platform?
While the allure of the "single view of the customer" is strong, it's important to make sure your company is set up to drive value from a CDP.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
While the allure of the "single view of the customer" is strong, it's important to make sure your company is set up to drive value from a CDP.
Pamela Parker | Jan 30, 2022 at 3:50 pm ETThe market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return.
Pamela Parker | Jan 23, 2022 at 7:58 pm ETCustomer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Pamela Parker | Jan 22, 2022 at 4:44 pm ETBy working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Pamela Parker | Jan 21, 2022 at 1:37 pm ETThis guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.
Pamela Parker | Jan 13, 2022 at 2:10 pm ETMake sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success.
Pamela Parker | Dec 17, 2021 at 1:35 pm ETUse the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:
Pamela Parker | Dec 14, 2021 at 10:12 am ETmeasure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool.
Pamela Parker | Dec 9, 2021 at 10:20 am ETMake sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Pamela Parker | Dec 7, 2021 at 10:25 am ETStart here: Understand your marketing process. Know the measure of success. Identify areas needing improvement.
Pamela Parker | Nov 30, 2021 at 10:09 am ETThese platforms can provide marketers with valuable insights into how to better allocate their resources.
Pamela Parker | Nov 15, 2021 at 12:24 pm ETAdopting a customer journey platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Pamela Parker | Oct 14, 2021 at 10:32 am ETThere is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers.
Pamela Parker | Oct 7, 2021 at 9:21 am ETThe adoption of content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Pamela Parker | Oct 4, 2021 at 3:21 pm ETGauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.
Pamela Parker | Sep 30, 2021 at 2:45 pm ETInterest is surging as technologies to target key accounts improve and relevant data becomes more accessible.
Pamela Parker | Sep 24, 2021 at 11:21 am ETAs B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Pamela Parker | Aug 19, 2021 at 3:35 pm ETWhether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships.
Pamela Parker | Jul 30, 2021 at 3:53 pm ETMWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
Pamela Parker | Jul 22, 2021 at 3:39 pm ETAs customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge.
Pamela Parker | Jul 21, 2021 at 3:12 pm ET