16 marketing automation platforms your organization should consider
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
Pamela Parker | Feb 25, 2022 at 3:41 pm ETDigital asset management (DAM)
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Pamela Parker | Feb 25, 2022 at 11:19 am ETMore and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.
Pamela Parker | Feb 24, 2022 at 2:10 pm ETWhile sales enablement platforms can help marketers deliver more support to sales teams, it's important to make sure you asses the need before beginning the purchase process.
Pamela Parker | Feb 23, 2022 at 12:33 pm ETThese tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
Pamela Parker | Feb 18, 2022 at 5:29 pm ETDigital asset management (DAM)
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Pamela Parker | Feb 9, 2022 at 9:08 am ETDigital experience buyer’s guide
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
Pamela Parker | Feb 8, 2022 at 9:01 am ETDigital experience buyer’s guide
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. Learn more about digital experience platforms.
Pamela Parker | Feb 1, 2022 at 2:12 pm ETAccount-based marketing (ABM) buyer’s guide
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Pamela Parker | Jan 21, 2022 at 1:37 pm ETThis guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.
Pamela Parker | Jan 13, 2022 at 2:10 pm ETMake sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success.
Pamela Parker | Dec 17, 2021 at 1:35 pm ETUse the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:
Pamela Parker | Dec 14, 2021 at 10:12 am ETmeasure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool.
Pamela Parker | Dec 9, 2021 at 10:20 am ETMake sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Pamela Parker | Dec 7, 2021 at 10:25 am ETStart here: Understand your marketing process. Know the measure of success. Identify areas needing improvement.
Pamela Parker | Nov 30, 2021 at 10:09 am ETThese platforms can provide marketers with valuable insights into how to better allocate their resources.
Pamela Parker | Nov 15, 2021 at 12:24 pm ETCustomer journey orchestration
Adopting a customer journey platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Pamela Parker | Oct 14, 2021 at 10:32 am ETThere is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers.
Pamela Parker | Oct 7, 2021 at 9:21 am ETContent management systems (CMS)
The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Pamela Parker | Oct 4, 2021 at 3:21 pm ETGauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.
Pamela Parker | Sep 30, 2021 at 2:45 pm ET