Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on ecommerce marketplaces.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on ecommerce marketplaces.
Pamela Parker | Jun 11, 2020 at 9:57 am ETUse cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
Pamela Parker | Jun 3, 2020 at 3:23 pm ETEvery interaction with a customer or prospect offers opportunities for collecting insights.
Pamela Parker | Jun 1, 2020 at 3:01 pm ETThe current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and insights.
Pamela Parker | May 22, 2020 at 11:48 am ETAs the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant messaging.
Pamela Parker | May 20, 2020 at 4:00 pm ETConsidering adding a workflow or project management solution to your martech stack, but looking for a business case?
Pamela Parker | May 13, 2020 at 2:38 pm ETAccountability and transparency are two of the benefits these solutions offer.
Pamela Parker | May 11, 2020 at 3:36 pm ETLooking for ways to streamline your workflow and increase accountability?
Pamela Parker | Apr 27, 2020 at 3:44 pm ETThere's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
Pamela Parker | Apr 21, 2020 at 3:42 pm ETCan you connect brand interactions over time and across channels? If not, maybe it's time for an identity resolution platform.
Pamela Parker | Apr 17, 2020 at 4:46 pm ETThinking about adopting a B2B Marketing Automation Platform? Here's what you can expect to gain.
Pamela Parker | Apr 15, 2020 at 3:52 pm ETIf you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor marketplace.
Pamela Parker | Apr 9, 2020 at 5:10 pm ETHere's what you should look for when making comparisons between marketing automation solutions.
Pamela Parker | Mar 30, 2020 at 3:22 pm ETWhen breezy overviews of free tools just won't cut it.
Pamela Parker | Mar 25, 2020 at 9:32 am ETA robust ecosystem surrounding a software platform speaks volumes about its flexibility and utility.
Pamela Parker | Mar 24, 2020 at 5:07 pm ETMaximizing your work-from-home hours with martech research? We've got you covered.
Pamela Parker | Mar 20, 2020 at 7:53 pm ETHere are a few questions companies should ask themselves before exploring a purchase.
Pamela Parker | Mar 17, 2020 at 10:12 am ETPacking an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
Pamela Parker | Feb 19, 2020 at 10:36 am ETStop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing soon.
Pamela Parker | Jan 22, 2020 at 2:00 pm ETThe structure, style and subject line you use for your emails are critical to their success or failure.
Pamela Parker | Nov 22, 2019 at 7:00 am ET