Pandemic challenges intensify need for customer data platforms
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Pamela Parker | Aug 19, 2021 at 3:35 pm ETWhether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships.
Pamela Parker | Jul 30, 2021 at 3:53 pm ETMWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
Pamela Parker | Jul 22, 2021 at 3:39 pm ETAs customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge.
Pamela Parker | Jul 21, 2021 at 3:12 pm ETAccount-based marketing (ABM) buyer’s guide
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt.
Pamela Parker | Jul 16, 2021 at 4:06 pm ETThe relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.
Pamela Parker | Jun 15, 2021 at 1:37 pm ETTwo integrations announced this week highlight how IR is becoming an essential element of other martech solutions.
Pamela Parker | Jun 3, 2021 at 3:23 pm ETRising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report.
Pamela Parker | May 25, 2021 at 2:39 pm ETAt a time when there's more scrutiny on marketing budgets, attribution solutions are helping eliminate waste and justify spend.
Pamela Parker | May 17, 2021 at 3:47 pm ETWe're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey.
Pamela Parker | May 6, 2021 at 3:18 pm ETChanges in cookie availability, location data and privacy regulations make ID resolution solutions more important than ever.
Pamela Parker | Apr 28, 2021 at 4:35 pm ETPlus, SMX Create Early Bird rates
Pamela Parker | Mar 23, 2021 at 10:00 am ETPlus, CDPA untangled
Pamela Parker | Mar 16, 2021 at 10:00 am ETPlus, local marketing masters and the headless CMS
Pamela Parker | Mar 9, 2021 at 10:00 am ETPlus the impact of devices on search ads
Pamela Parker | Mar 2, 2021 at 10:00 am ETWhere should multi-location local business focus their energies and how should they deploy tools to help?
Pamela Parker | Aug 14, 2020 at 10:41 am ETHere's an overview of the recent funding and M&A activity among B2B marketing automation vendors.
Pamela Parker | Jul 14, 2020 at 10:32 am ETHow CDPs aim to solve some of marketers' most vexing challenges.
Pamela Parker | Jul 9, 2020 at 3:45 pm ETLooking to automate and optimize your ecommerce ad campaigns? Digital commerce ad management tools might be for you.
Pamela Parker | Jul 7, 2020 at 2:01 pm ETA convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
Pamela Parker | Jun 22, 2020 at 2:42 pm ET