A marketer’s guide to workflow and project management tools: Just launched
Looking for ways to streamline your workflow and increase accountability?
You may not think of your project management software as a part of your martech stack, but I’d beg to disagree. After all, that’s how you wrangle your (often geographically-distributed) team to make sure the creative is completed, approved and trafficked so your marketing initiative launches on time and achieves the desired results.
Your specific marketing activities may differ, but, at the end of the day, it’s all about getting things done. And if you embrace an Agile workflow, it’s also about evaluating your results and iterating for the next sprint.
That’s why we tackled workflow and project management tools in our latest in-depth Martech Intelligence Report, which we’ve just released today.
In it, you’ll find a look at this software category, what you should expect from these tools and how they differ from one another. Additionally, we’ve included profiles of 16 vendors, from Airtable to Zoho, to help you get a handle on which would work best for your marketing organization.
Download our marketer’s guide to Workflow and Project Management tools today!
Snapshot: Marketing work management platforms
Work environments have changed drastically due to the COVID-19 pandemic. This has heightened the need for work management tools that help marketers navigate these new workflows.
Fortunately, many marketers have been at work developing processes that allow them to work with those outside their own offices. Marketing projects—campaigns, websites, white papers, or webinars—frequently involve working with outside sources.
The pandemic brought all these changes to a fever pitch, as projects needed to be completed by a workforce isolated in their home offices. Societal changes increased the need for businesses to speed up their digital transformations as more interactions became digital.
These changes require marketers to design interfaces, write content, and create engaging visual assets. That’s why marketers are adopting agile workflow practices. In fact, 42% of marketers surveyed in a report by AgileSherpas and Aprimo said they were using agile in 2020, which is up from 32% in 2019.
All of these changes have heightened the need for marketing work management software, which optimizes and documents the projects undertaken by digital marketers. They often integrate with other systems like digital asset management platforms and creative suites. But most importantly, these systems improve process clarity, transparency, and accountability, helping marketers keep work on track. Learn more here.
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