A marketer’s guide to workflow and project management tools: Just launched

You may not think of your project management software as a part of your martech stack, but I’d beg to disagree. After all, that’s how you wrangle your (often geographically-distributed) team to make sure the creative is completed, approved and trafficked so your marketing initiative launches on time and achieves the desired results.

Your specific marketing activities may differ, but, at the end of the day, it’s all about getting things done. And if you embrace an Agile workflow, it’s also about evaluating your results and iterating for the next sprint.

That’s why we tackled workflow and project management tools in our latest in-depth Martech Intelligence Report, which we’ve just released today.

In it, you’ll find a look at this software category, what you should expect from these tools and how they differ from one another. Additionally, we’ve included profiles of 16 vendors, from Airtable to Zoho, to help you get a handle on which would work best for your marketing organization.

Download our marketer’s guide to Workflow and Project Management tools today!

About The Author

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, Marketing Land, MarTech Today and Digital Marketing Depot. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.