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Henry Powderly's latest articles
Most will stick with Google Analytics 4, but some are shopping for new platforms
Though only 12% of marketers we polled said they planned to explore other analytics platforms to use instead of GA4.
Google Analytics 4 or bust: Will you stay or go?
Marketers have two options: Make the switch or seek alternative analytics platforms.
Introducing MarTech’s guide to agile marketing for leaders
This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively.
MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
This new resource gives marketers insights into the building blocks for good campaigns.
Help us understand how marketing salaries and roles have changed: Take our survey
The 2022 MarTech Salary and Career Survey will explore how compensation and marketing roles have changed during the pandemic.
Join the MarTech team: We’re hiring a managing editor
We're looking for a skilled writer and communicator with a a passion for exploring how marketing tactics and technologies are are evolving.
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences
Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future.
Good morning: Any travel plans?
Will you be traveling to in-person events in 2022?
Tell us if you are planning to attend in-person events in 2022
Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year
Introducing MarTech’s guide to agile marketing for teams
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
Watch for inflated email open rates now that iOS 15 is out
While Validity has updated its platform to clean up open rate data, marketers think you should move on from opens altogether.
Delta variant has marketers less eager to return to in-person events this year
Though marketers responding to MarTech’s Event Participation Index say they are budgeted to attend only a few marketing events in-person in 2022.
Answer our survey on attending or exhibiting at in-person events
MarTech's Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts.
We’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.
The NFT bandwagon: Marketoon of the Week
Just because you can sell something, does that mean you should?
MarTech is marketing: Monday’s daily brief
Plus, Storage Asset Management's marketing strategy and the right time to message on social media
Welcome to MarTech
To better serve you, Marketing Land and MarTech Today have merged into a single resource exploring the convergence of marketing strategy and technology. MarTech is Marketing!
Salesforce updates its CDP: Friday’s daily brief
Plus privacy-focused changes from Google Ads
MarTech topics
Welcome to MarTech! Here you’ll get content and experiences that educate, engage and support you in your daily mission as a professional working at the intersection of marketing and technology. Select a topic below to dive in or get started with one of these featured posts:
Resources
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White papers
Welcome to the most comprehensive repository of marketing technology white papers on the internet. Browse the collection and select the resources that fit your interests. They’re all free.
MarTech Intelligence Reports
These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. The MarTech editors have done the research so you don’t have to.
Webinars
Do you absorb information better when you listen to a speaker and view a presentation? You’ve come to the right place. MarTech Webinars are multimedia presentations on marketing technology topics presented by the leading vendors in the field. Available live and on-demand for your convenience. Always free of charge.
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Virtual events, agile teams: Thursday’s daily brief
Plus, Salesforce's ABM tools and Amobee's new identity partner
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
Search Engine Land, SMX name Carolyn Lyden content lead
Our sister website is proud to announce new leadership.
Will COVID vaccine rollout bring back in-person conferences?
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.
Expert tips to consider before buying a CDP for your martech stack
Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey.
MarTech Live
MarTech Live is a video-based series of panel discussions, one-on-one chats and presentations on the ins and out of how marketing technology is transforming and enhancing the craft of marketing. The sessions usually run weekly during a current thematic season and feature accomplished marketers sharing their perspectives and tactical approaches to the many different topics […]
Marketers hopeful for late 2021 in-person conferences
But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.
We’re hiring a new content lead for Search Engine Land and SMX
It's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.
We’re hiring a new content lead for Search Engine Land and SMX
It's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.
How are you feeling about attending in-person events in 2021? Answer our short survey
As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is.
How attitudes to purchasing martech may be changing
Scott Brinker and Kim Davis discuss martech innovation.
No in-person events until 2nd half of 2021, marketers say
But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives.
When will we return to in-person events? Answer our survey
Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air.
Demandbase buys Engagio, adding heft to its ABM platform
Engagio takeover brings added CRM, automation features at a moment when account-based marketing is top of mind for B2B marketers.