MarTech Live is a video-based series of panel discussions, one-on-one chats and presentations on the ins and out of how marketing technology is transforming and enhancing the craft of marketing. The sessions usually run weekly during a current thematic season and feature accomplished marketers sharing their perspectives and tactical approaches to the many different topics tied to martech.
Season 1 – Meet the marketing technologists
Making digital asset management work
MarTech Today Editorial Director Kim Davis talks with Mark Davey, Founder and CEO of IQ Equity, creator of the Codified Consultant; and Paul Murphy, Digital Image Expert, UEFA (the Union of European Football Associations), about the place of DAM within marketing operations and the martech stack.
How marketing teams can create an account-based marketing machine
MarTech Today Editorial Director Kim Davis is joined by B2B marketing author and consultant Pam Didner and Gil Canare, VP Global Digital Marketing at Genpact and former Senior Research Director at SiriusDecisions, to discuss why it’s now more important than ever to operationalize ABM.
The importance of marketing operations
MarTech Today Editorial Director Kim Davis speaks with Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services, and Steve Petersen, Marketing Technologist at Western Governors University, about the place of marketing operations in today’s marketing teams, and the different roles that fall within marketing operations.
The following three episodes originally aired during the MarTech conference on Oct. 6-8.
Learnings from MarTech
MarTech Today Editorial Director Kim Davis is joined by Christopher Penn, Chief Data Scientist at TrustInsights.ai, for a fireside chat on the big topics of the MarTech conference, focusing on best use of data, digital transformation and the opportunities and challenges of personalized, data-driven marketing. \
How To Truly Diversify Your Staff
MarTech Today Editor Rodric Bradford hosts a live in-depth panel on creating a more inclusive culture and diverse representation in the marketing and marketing technology space with Blacks in Technology Executive Director Dennis Schultz and Career Mingle CEO Elizabeth Cotton.
Hacking virtual events
MarTech Today Editorial Director Kim Davis leads a panel discussion on creating virtual events the growth hackers way with Marc Sirkin, SVP Marketing and Technology at Third Door Media, and Vasil Azarov, CEO of the Growth Marketing Conference.
Making the most out of marketing automation (Session #5)
MarTech Today’s Editorial Director Kim Davis speaks with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia Solutions, about the state of marketing automation and where it fits in the fast-evolving marketing stack.
Why email marketing is key to a multichannel strategy (Session #4)
MarTech Today Editorial Director Kim Davis speaks with Michael Barber, Founder of Barber & Hewitt, and April Mullen, Director of Brand and Content Marketing at Sparkpost and co-founder of Women of Email, about email marketing, from the technology that powers it to the challenges of integrating email across other marketing channels.
Why marketing technologists are so bullish on Agile marketing (Session #3)
MarTech Today Editorial Director Kim Davis talks with Stacey Ackerman, agile coach and founder of Agilify, and John Cass, digital strategist and host of the Deep Dive into Agile Marketing podcast, about how agile is different from traditional marketing and why those in the martech community are so drawn to it. The group also offers tips on how to get started with agile if you haven’t done so already.
Managing your martech stack like a true marketing technologist (Session #2)
In this MarTech Live session, MarTech Today Editorial Director Kim Davis sat down with expert technologists Anita Brearton, co-founder and CEO of CabinetM, and Pat Maigler, senior manager marketing strategy and operations at Williams-Sonoma, Inc.
The group spoke about experimenting with martech stacks, and whether or not now is the time to review your technology. The group also spoke about the changing role of marketing operations.
The many minds (and roles) of marketing technologists (Session #1)
In this inaugural session of MarTech Live, MarTech Today Editorial Director Kim Davis speaks with Scott Brinker, who is perhaps the most recognized marketing technologists in the world. They look at how the archetypes for marketing technologists have grown as martech becomes even more woven into the fabric of modern marketing.