Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Henry Powderly was vice president of content for Third Door Media, publishers of Search Engine Land and MarTech. With more than a decade in editorial leadership positions, he was responsible for content strategy and event programming for the organization.
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Henry Powderly | Apr 27, 2021 at 7:31 am ETPlus, Salesforce's ABM tools and Amobee's new identity partner
Henry Powderly | Mar 18, 2021 at 10:00 am ETBut whether organizers can safely get conferences up and running in 2021 is another question altogether.
Henry Powderly | Feb 1, 2021 at 8:45 am ETOur sister website is proud to announce new leadership.
Henry Powderly | Jan 6, 2021 at 2:49 pm ETWith hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.
Henry Powderly | Dec 15, 2020 at 2:53 pm ETPanelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey.
Henry Powderly | Oct 7, 2020 at 2:16 pm ETBut as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.
Henry Powderly | Sep 29, 2020 at 11:23 am ETIt's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.
Henry Powderly | Sep 23, 2020 at 3:20 pm ETIt's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.
Henry Powderly | Sep 23, 2020 at 9:36 am ETAs we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is.
Henry Powderly | Sep 3, 2020 at 8:26 pm ETScott Brinker and Kim Davis discuss martech innovation.
Henry Powderly | Aug 31, 2020 at 2:32 pm ETBut satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives.
Henry Powderly | Jul 20, 2020 at 11:07 am ETWhether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air.
Henry Powderly | Jul 9, 2020 at 2:53 pm ETEngagio takeover brings added CRM, automation features at a moment when account-based marketing is top of mind for B2B marketers.
Henry Powderly | Jun 16, 2020 at 11:06 am ETMarketers responding to MarTech Today's Event Participation Index give it a 30% chance that they will attend a conference this year.
Henry Powderly | Jun 9, 2020 at 9:06 am ETWe will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions
Henry Powderly | May 29, 2020 at 11:47 am ETOverall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year.
Henry Powderly | May 11, 2020 at 3:42 pm ETWe want to know your thoughts on attending live person events through the end of this year.
Henry Powderly | May 5, 2020 at 1:18 pm ETWith the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue.
Henry Powderly | May 4, 2020 at 3:13 pm ETTony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote.
Henry Powderly | Apr 28, 2020 at 11:59 am ET