Marketing artificial intelligence (AI)
5 ways AI changed marketing strategy in just one year
New data reveals how AI is reshaping everything from buyer behavior to marketing operations—and why last year’s strategies won’t cut it anymore.
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Speaking Experience
Constantine von Hoffman's latest articles
Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins
AI-driven tools, deeper discounts, mobile convenience and flexible payment options drive record November spending.
Consumers want less digital, more real world from brands in 2026
ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making.
Marketers navigating low consumer confidence amid high holiday sales
This holiday season is full of mixed signals — sales are breaking records, but shoppers are holding back, and marketers are caught in the middle.
Most marketers think consumers like AI, few consumers agree.
Marketers may be bullish on AI’s customer experience benefits—but consumers aren’t feeling it, and the disconnect could cost brands their credibility.
Salesforce adds observability to Agentforce, aiming to boost AI performance and trust
Salesforce is giving businesses a clearer view into how AI agents perform with new observability tools designed to boost trust, reliability and results at scale.
CMOs face a make-or-break moment as digital channels and personalization collapse
Digital channels are crumbling, personalization is backfiring, and Gartner says CMOs must rethink everything—or risk becoming irrelevant.
Marketing artificial intelligence (AI)
Salesforce buys AI startup to boost its enterprise search abilities
Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams.
IAB Tech Lab unveils Agentic RTB Framework to boost real-time ad trading efficiency
The new Agentic RTB Framework promises to slash programmatic ad latency by 80%—and reshape how AI-powered agents trade in real time.
Marketing artificial intelligence (AI)
Want better answers from AI? Tell it to ask questions
Generative AI loves to guess—here’s how to get ChatGPT and Gemini to slow down and ask for clarity before they respond.
Marketing artificial intelligence (AI)
If the AI bubble bursts, marketing could take the first hit
Marketers love AI, but the sector's growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust.
Marketing artificial intelligence (AI)
How to get genAI to say it doesn’t know
Here's how to get ChatGPT — and other AI tools — to be honest about their limits, so you can avoid hallucinations and get better results.
Gen Z leads surge in daily AI use, as B2B buying enters the generative era
TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt.
IAB Tech Lab pushes privacy standards forward with GPP and DDRF updates
The update to core privacy frameworks will help advertisers stay compliant and prepare for the next wave of state privacy laws.
Marketing artificial intelligence (AI)
From tech tangle to growth engine, martech gets a do-over
Despite years of investment, martech has failed to deliver on its promise—AI offers a rare chance to rebuild it as a true growth driver.
Twilio launches data tools to help marketers trust their signals and move faster
The new data tools aim to turn trusted data into faster decisions, smoother campaigns and customer experiences that actually deliver.
Marketing artificial intelligence (AI)
AI productivity gains, like vendors’ AI surcharges, are hard to find
AI is driving up software costs, but without clear returns, enterprise buyers are right to question whether the premium is worth paying.
Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep.
Adobe introduces AI agents to help B2B marketers navigate long buying cycles
The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow.
Marketing artificial intelligence (AI)
OpenAI expands ChatGPT into an app platform — and a new channel for marketers
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation.
Invalid traffic detection gets smarter with HUMAN’s Page Intelligence
The latest addition to the company's ad protection suite gives brands new control over fraud and performance data.
U.S. online holiday shopping expected to hit a record $253 billion
Adobe predicts mobile, AI-powered shopping and social media to drive the season’s biggest shifts in consumer behavior.
AI search is shifting traffic from volume to value
AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume.
IAB cuts ad forecast as tariffs take a bite out of spending
Ad spend growth is expected to drop from an earlier prediction of 7.3% to 5.7% as 91% of ad buyers say tariffs are driving budget decisions.
Google expands capabilities of its open-source MMM program
Meridian, released in January, now supports non-media variables, such as pricing and promotions.
Why genAI search is as bad for shoppers as it is for marketers
GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers.
Klaviyo introduces marketing agent to automate campaigns
The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM.
Marketing artificial intelligence (AI)
Marketers report surging ROI as genAI moves from pilot to practice
A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind.
Marketing artificial intelligence (AI)
Marketers turn to AI for speed, while consumers turn away in distrust
Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk.
Marketing artificial intelligence (AI)
AI threatens entry-level marketing jobs—and the future talent pipeline
AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line.
Marketers must deliver value and trust to shoppers facing higher holiday prices
Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers.
Email deliverability: What you need to know
Everything from bulk email requirements to deliverability practices. Updated with what's new about Google’s enhanced DMARC reports.
Why the AI era could be the revenge of the English major
As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.
Marketing artificial intelligence (AI)
Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree.
Who are you going to believe, Google or six LLMs trained on every piece of data on the planet?
AI tools are rewriting the B2B buying process in real time
AI-driven buyers aren’t browsing your gated content — they’re already making decisions. Chris Penn discusses how this shift is leaving sales teams in the dark.
B2B marketing on X: What you need to know
The advertisers are back, thanks to Elon Musk's relationship with President Trump. But the audience never left -- and that includes B2B buyers.
GenAI taking over digital video buyers’ creatives
86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users.
Retail media networks: What you need to know
RMNs are a great opportunity for marketers and ad publishers. However, both groups must first resolve significant technological issues.
Amplitude acquires Kraftul to improve customer feedback analysis
The company hopes to give marketers better insight into the reasons behind customer behavior.
Diversity and inclusion in marketing
Brands’ retreat from Pride costs them credibility
Consumers across the political spectrum lose faith in brands that flip-flop on political issues.