Marketing Operations
Good morning: An organization without sergeants is an organization without a clue
They are the institutional memory, the people who know how things are done and where things are.
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
Customer & Digital Experience
Media Rating Council now examining Nielsen’s radio rating numbers
MRC pulled accreditation of company's TV ratings last year.
Customer & Digital Experience
Blurring of line between work and home creates a new consumer persona
Marketers are uncertain about the best way to connect with "workday consumers."
Customer & Digital Experience
Good morning: Are you delivering the CX your customers want?
Not all personalized experiences actually deliver value to customers.
Customer & Digital Experience
Consumers aren’t so worried about data misuse by advertisers
But they do want to know just how their data will be used, a new survey finds.
Data
Good morning: What’s weird today may be genius tomorrow
What's radical or revolutionary may look wrong at first glance.
Advertising
Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers
Says group is too diverse to be granted class-action status.
Customer & Digital Experience
Social media advertising projected to more than double by 2028
Popularity of social media is a certain thing in uncertain times.
Customer & Digital Experience
With Apple privacy protections hurting revenue, some companies are finding ways around it
ATT expected to cost Facebook $12.8 billion in coming year.
B2C Marketing
App opt-in rates climb despite Apple’s permission requirements
Rate hits 25%, up 9% since the release of AppTrackingTransparency feature.
Customer & Digital Experience
Zoom and Intrado launch new features to improve event experience and management
Goal is to bring the best parts of virtual events to in-person and vice versa.
Customer & Digital Experience
Brightcom partners with Intent IQ
Brightcom's SSP and DSP IDs aim to aggregate using Intent IQ's graph.
Customer & Digital Experience
Good morning: The sweet smell of … failure?
If you aren't making mistakes, you aren't learning anything.
Customer & Digital Experience
How to plan for problems with proactive customer service
45% of responses require additional resources and can harm customer trust in the business.
Commerce
Worldwide spend on marketing to hit $4.7 trillion by 2025
US and Chinese companies accounted for 53% of all spending in 2021.
Customer & Digital Experience
Good morning: Inflationary pressures hitting consumer data
The crumbling of the third-party cookies may mean the end of inexpensive consumer info.
Performance Marketing
Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Unique program titles went from 646,000 in 2019 to 817,000 today.
Customer & Digital Experience
Good morning: The more diverse your team, the more successful it is
How do you find the people who aren't at your table?
Customer & Digital Experience
IAS announces reporting enhancements to provide a unified view of global campaigns
New feature allows custom filters based on users' unique campaign naming convention.