Marketing Operations
Good morning: An organization without sergeants is an organization without a clue
They are the institutional memory, the people who know how things are done and where things are.
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
Marketing Operations
They are the institutional memory, the people who know how things are done and where things are.
Constantine von Hoffman | Apr 26, 2022 at 9:22 am ETCustomer & Digital Experience
MRC pulled accreditation of company's TV ratings last year.
Constantine von Hoffman | Apr 25, 2022 at 11:53 am ETCustomer & Digital Experience
Marketers are uncertain about the best way to connect with "workday consumers."
Constantine von Hoffman | Apr 22, 2022 at 12:37 pm ETCustomer & Digital Experience
Not all personalized experiences actually deliver value to customers.
Constantine von Hoffman | Apr 21, 2022 at 12:06 pm ETCustomer & Digital Experience
But they do want to know just how their data will be used, a new survey finds.
Constantine von Hoffman | Apr 20, 2022 at 10:51 am ETData
What's radical or revolutionary may look wrong at first glance.
Constantine von Hoffman | Apr 19, 2022 at 9:20 am ETAdvertising
Says group is too diverse to be granted class-action status.
Constantine von Hoffman | Apr 18, 2022 at 2:17 pm ETCustomer & Digital Experience
Popularity of social media is a certain thing in uncertain times.
Constantine von Hoffman | Apr 18, 2022 at 11:50 am ETCustomer & Digital Experience
ATT expected to cost Facebook $12.8 billion in coming year.
Constantine von Hoffman | Apr 15, 2022 at 12:24 pm ETB2C Marketing
Rate hits 25%, up 9% since the release of AppTrackingTransparency feature.
Constantine von Hoffman | Apr 14, 2022 at 12:27 pm ETData
The one thing all marketers have in common.
Constantine von Hoffman | Apr 14, 2022 at 9:21 am ETCustomer & Digital Experience
Goal is to bring the best parts of virtual events to in-person and vice versa.
Constantine von Hoffman | Apr 13, 2022 at 10:46 am ETCustomer & Digital Experience
Brightcom's SSP and DSP IDs aim to aggregate using Intent IQ's graph.
Constantine von Hoffman | Apr 12, 2022 at 3:48 pm ETCustomer & Digital Experience
If you aren't making mistakes, you aren't learning anything.
Constantine von Hoffman | Apr 12, 2022 at 9:16 am ETCustomer & Digital Experience
45% of responses require additional resources and can harm customer trust in the business.
Constantine von Hoffman | Apr 11, 2022 at 3:44 pm ETCommerce
US and Chinese companies accounted for 53% of all spending in 2021.
Constantine von Hoffman | Apr 8, 2022 at 1:20 pm ETCustomer & Digital Experience
The crumbling of the third-party cookies may mean the end of inexpensive consumer info.
Constantine von Hoffman | Apr 7, 2022 at 2:02 pm ETPerformance Marketing
Unique program titles went from 646,000 in 2019 to 817,000 today.
Constantine von Hoffman | Apr 6, 2022 at 2:35 pm ETCustomer & Digital Experience
How do you find the people who aren't at your table?
Constantine von Hoffman | Apr 6, 2022 at 9:06 am ETCustomer & Digital Experience
New feature allows custom filters based on users' unique campaign naming convention.
Constantine von Hoffman | Apr 5, 2022 at 3:43 pm ET